American Marketing Association

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The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012.[1] It has 76 professional chapters and 250 collegiate chapters across the United States.[2][3]

The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs.[4] The AMA publishes the Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of International Marketing, and Marketing News.

Organization[edit]

The American Marketing Association has a board of directors that are elected annually by its members[5] and a set of councils that are appointed. The headquarters is located in Chicago, Il. Russ Klein was named CEO in 2014 [6]

Conferences[edit]

As the global leader in marketing knowledge, the American Marketing Association hosts a broad range of conferences, trainings, and virtual events catering to marketers, researchers, and academicians in all stages of their careers. The Summer AMA Academic Conference has its roots in the first meeting of the National Association of Marketing Teachers. It is held in conjunction with AMA Academic Placement - where the majority of first-round interviews for tenure-track marketing faculty positions are held. AMA's International Collegiate Conference offers undergraduate students numerous marketing competitions over a three-day weekend. The relatively new AMA Annual Conferences caters to marketers from middle market firms.[7]

History[edit]

At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers established the National Association of Teachers of Advertising (NATA). Initial discussions revolved around the definition of advertising and the study of advertising. The group's name changed to National Association of Teachers of Marketing & Advertising (NATMA) and then National Association of Teachers of Marketing (NATM) as its focus expanded to marketing, incorporating educators from a variety of disciplines, including economics and accounting.

Approximately 15 years later a second organization, the American Marketing Society (AMS), was founded dedicated to the science of marketing. Lewis and Owen explained the first president, Paul Nystrom, "expressed a need to find ways of lowering the cost of marketing, a concern for criticisms against marketing, and an interest in finding 'useful tools and devices in marketing practice.'" [8]

The two organizations jointly published the Journal of Marketing in 1936 and merged in 1937 to form the American Marketing Association. The association was housed at the University of Illinois in its early years and eventually moved its headquarters to Chicago as its professional staff expanded. As the study and practice of marketing became more sophisticated and specialized, the AMA also provided new offerings with the launch of the Journal of Marketing Research (1964) and acquisitions of Journal of Public Policy & Marketing (from the University of Michigan in 1990,[9]) and Journal of International Marketing (from Michigan State University in 1997).

The American Marketing Association has enjoyed a web-based presence since 1994 when a group of faculty initially created an association website. Within a year, they purchased the domain http://www.ama.org which continues to serve as the organization's website.[10]

Volunteer Leadership[edit]

Governed by volunteers, the American Marketing Association board of directors has been chaired by a collection of distinguished marketing practitioners and scholars from across the field. Listed below are the AMA Board chairs from 1937 to the present as well as the leaders of the AMA's predecessors.

Years in Office Organization Chair
1915 NATA Walter Dill Scott
1915 - 1920 NATA Paul T. Cherrington
1921 NATA Daniel Starch
1922 NATA George B. Hotchkiss
1923 NATA Nathaniel W. Barnes
1924 NATMA H. D. Kitson
1925 NATMA E. H. Gardner
1926 NATMA E. J. Kilduff
1927 NATMA Frederic A. Russell
1928 NATMA Neil H. Borden
1929 NATMA Fred E. Clark
1930 NATMA Harold H. Maynard
1931 NATMA Paul D. Converse
1931 AMS Paul T. Cherrington
1932 NATM Leverett S. Lyon
1932 AMS L. D. H. Weld
1933 NATM Edmund D. McGurry
1933 AMS Frank M. Surface
1934 NATM Wilford L. White
1934 AMS Paul H. Nystrom
1935 NATM Harry R. Tosdull
1935 AMS Frank M. Surface
1936 NATM Hugh E. Agnew
1936 AMS Frank R. Coutant
1937 AMA Frank R. Coutant
1938 AMA Fred E. Clark
1939 AMA N. H. Engle
1940 AMA Donald R. G. Cowan
1941 AMA Howard T. Havde
1942 AMA Vergil D. Reed
1943 AMA Albert Haring
1944 AMA Howard Whipple Green
1945 AMA Donald M. Hobart
1946 AMA Lyman Hill
1947 AMA Ross M. Cunningham
1948 AMA Wroe Alderson
1949 AMA Harvey W. Huegy
1950-51 AMA Everett R. Smith
1951-52 AMA George H. Brown
1952-53 AMA Gordon A. Hughes
1953-54 AMA Neil H. Borden
1954-55 AMA Thomas G. McGowan
1955-56 AMA Ira D. Anderson
1956-57 AMA Charles W. Smith
1957-58 AMA D. Maynard Phelps
1958-59 AMA Wendell R. Smith
1959-60 AMA Reavis R. Smith
1960-61 AMA William F. O'Dell
1961-62 AMA Albert W. Frey
1962-63 AMA Donald R. Longman
1963-64 AMA William R. Davidson
1964-65 AMA Edwin Sonnecken
1965-66 AMA Schuyler Otteson
1966-67 AMA Robert J. Lavidge
1967-68 AMA Robert Holloway
1968-69 AMA Victor Buell
1969-70 AMA Robert Ferber
1970-71 AMA Elmer Lotshaw
1971-72 AMA David Leighton
1972-73 AMA David Hardin
1973-74 AMA William Lazer
1974-75 AMA Robert Eggert
1975-76 AMA Arnold Corbin
1976-77 AMA Jack Keane
1977-78 AMA Arthur Cullman
1978-79 AMA Vern McGinnis
1979-80 AMA Keith Cox
1980-81 AMA Fred Weber
1981-82 AMA Joe Rabin
1982-83 AMA Eugene Kelley
1983-84 AMA Elvin Schofield
1984-85 AMA Stephen Brown
1985-86 AMA Manuel Plotkin
1986-87 AMA Leonard (Len) Berry
1987-88 AMA William Jamieson
1988-89 AMA William Locander
1989-90 AMA Calvin Hodock
1990-91 AMA Ken Bernhardt
1991-92 AMA William Neal
1992-93 AMA Dan Beckham
1993-94 AMA Barry Mason
1994-95 AMA Rosann Spiro
1995-96 AMA David Gordon
1996-97 AMA Michael Etzel
1997-98 AMA Sybil Stershic
1998-99 AMA Stan Madden
1999-00 AMA Frank Haas
2000-01 AMA Robert Lusch
2001-02 AMA Wayne McCullough
2002-03 AMA Bart Weitz
2003-04 AMA Michelle Elster
2004-05 AMA Paul Root
2005-06 AMA Jack Weekes
2006-07 AMA Debra Ringold
2007-08 AMA Michael Lotti
2008-09 AMA Thomas Kinnear
2009-10 AMA Thomas Hernquist
2010-11 AMA George S. Day
2011-12 AMA Michael Kullman
2012-13 AMA David Reibstein
2013-14 AMA Rick Dow
2014-15 AMA Ric Sweeney
2015-16 AMA Rob Malcolm
2016-17 AMA Valarie Zeithaml

References[edit]

  1. ^ "About AMA". American Marketing Association. Retrieved 2014-10-31. 
  2. ^ "About AMA". American Marketing Association. Retrieved 2014-10-31. 
  3. ^ "History of the American Marketing Association". American Marketing Association. 2010. Retrieved October 10, 2010. 
  4. ^ Boone, Louis E., and David L. Kurtz. Contemporary Marketing. Fort Worth, TX: Dryden Press, 1992. ISBN 978-0-03-054018-9
  5. ^ American Marketing Association 2012-2013 Election. (2012). Marketing News, 46(2), 6-7.
  6. ^ http://www.businesswire.com/news/home/20140728005689/en/American-Marketing-Association-Appoints-Russ-Klein-CEO#.VFRMA_nF-cI
  7. ^ https://www.ama.org/events-training/Conferences/Pages/default.aspx?k=ContentType:%22AMAConferencePage%22%20IsDocument:1%20&r=AMAMergedEventDate%3E=10/31/2014
  8. ^ Early History of the American Marketing Association and the Journal of Marketing. (1993). Journal of Marketing, 488.
  9. ^ Thomas C. Kinnear (2011) In the Beginning: The Founding of Journal of Public Policy & Marketing. Journal of Public Policy & Marketing: Spring 2011, Vol. 30, No. 1, pp. 59-59.
  10. ^ "Profiles from the Academy: Ray Fisk". www.ama.org. American Marketing Association. Retrieved 7 November 2016. 

External links[edit]