Americas' SAP Users' Group
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Now made up of more than a 100,000 individuals from 19 industries across the SAP ecosystem, Americas' SAP Users' Group (ASUG) is the world’s largest independent SAP user group. Members are SAP professionals of varied skill and experience levels, both technical and line-of-business, many of whom are mentors in the SAP ecosystem. They represent a wide variety of organizations; from small businesses to global corporations to universities.
ASUG is a customer-driven organization. The Board of Directors comprises ASUG volunteers elected to the board by the ASUG membership. The organization’s daily operations are managed by the Chief Executive Officer of ASUG, Geoff Scott, along with the ASUG management team and staff, a group charged with delivering on the Board’s vision, and serving the membership on a daily basis.
From the American Business Awards (ABA) in 2012, ASUG earned a Silver award in the Company of the Year – Business Services category.
|Headquarters||Chicago, United States|
Board of Directors
|Services||ASUG is an independent community of SAP experts in North America that delivers events, education, influence, advisory services, and networking to its members|
In 1990, SAP customers who attended the SAP annual conference “SAPPHIRE” to form an SAP users' group. In 1991, the Americas' SAP Users' Group (ASUG) was created and now ranks as the largest independent, not-for-profit organization of SAP customer companies and SAP solution providers in the world. ASUG works closely with SAP in order to deliver education and training, networking, research, and influence to ASUG members. The strength of the partnership between SAP and ASUG is seen in many areas, most notably in the areas of product influence and the co-location of ASUG Annual Conference  with SAP's annual SAPPHIRE NOW event.
In 2016, ASUG acquired The Eventful Group's North American assets to extend its event presence and educational offerings to the SAP ecosystem. In 2016 ASUG also launched the ASUG University program - SAP content delivered in face-to-face educational formats, including hands-on training, lectures, multiple-day seminars, and one-day roadshows, as well as virtually through webcasts and white papers on trending topics.
Furthermore, ASUG is one of the 12 members of the SAP User Group Executive Network (SUGEN) which is the international voice for regional SAP User Groups.
To provide a forum for members to exchange ideas and best practices, communicate mutual concerns to SAP, influence software development, and establish future priorities. To promote the understanding, productive use, and advancement of SAP products and services.
- More than 100,000 individuals (SAP Americas’ customers, certified and non-certified SAP partners, independent consultants)
- 71 % of Installation Members (SAP Customers) represent small and medium enterprises (SME) reporting less than $1.5 Billion in revenue
- 21% of ASUG members are SAP partners and solution providers
- As of October 2007, also ASUG offered international memberships so any licensed SAP customer company can join ASUG
- On January 1, 2010, the Global BusinessObjects Network (GBN), the user community for customers of the SAP BusinessObjects solution portfolio, merged with ASUG.
- ASUG also offers individual and company membership for SAP SuccessFactors professionals.
Members form communities via ASUG Special Interest Groups (SIGs) and regionally based Chapters in North America.
Special Interest Groups (SIGs)
- Business Processes
These communities are organized geographically into 38 Chapters throughout the U.S. and Canada for face-to-face education and networking opportunities. Chapters host quarterly face-to-face meetings as part of membership benefits.
Several educational events are held each year by ASUG.
February 21–22, Dallas, TX
ASUG Annual Conference
The ASUG Annual Conference touches on all SAP products and services. This event delivers customer-driven education, expert insights, influence opportunities, and the opportunity to engage with SAP users and partners throughout the Americas. The 2017 ASUG Annual Conference is taking place May 16–18 in Orlando.
ASUG Business Intelligence and Analytics Conference
The ASUG Business Inlligence and Analytics User Conference is the only customer-led BusinessObjects user event of the year featuring sessions on topics such as BI strategy; SAP BusinessObjects Dashboards/Xcelsius integration, design, and development; universe design and development; SAP BusinessObjects Web Intelligence; SAP Crystal Reports; and data management, as well as SAP Analytics. The 2017 SAP-Centric BI + Analytics Conference will take place August 7–9, in Nashville, TN.
ASUG SAP Business One Conference
The SAP Business One Summit ASUG SAP Business One Summit celebrates its seventh anniversary in 2016. This ASUG event provides a forum for education, influence and networking opportunities tailored to SAP Business One professionals.
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