Amish Tripathi

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Amish Tripathi
Amish Tripathi Author.JPG
Tripathi in 2015
Born (1974-10-18) 18 October 1974 (age 40)
Mumbai, India[1]
Occupation Novelist
Nationality Indian
Alma mater St. Xavier's College, Mumbai, IIM Kolkata
Genre Fiction
Notable works
Notable awards Society Young Achievers Award for Literature[2]
India's New Icons[3]
Celebrities Top 100 list[4][5][6]
Communicator of the Year Award 2014[7] Man of the Year 2013 by Radio One[8]
Pride of India 2014[9]
India's First Literary Popstar 2015[10]
Spouse Preeti Vyas
Children Neel Tripathi
Website
authoramish.com

Amish Tripathi (born 18 October 1974), is an Indian author, known for his novels The Immortals of Meluha, The Secret of the Nagas and The Oath of the Vayuputras. The three books collectively comprise the Shiva Trilogy. His debut work The Immortals of Meluha was a bestseller, that broke into the top seller chart within a week of its launch owing to his creative marketing strategies.[11][12] The Shiva Trilogy has become the fastest selling book series in the history of Indian publishing, with 2.5 million copies in print and over Rs 70 crore in sales.[13] Forbes India has ranked him among the top 100 celebrities in India thrice in a row, in 2012, 2013 and 2014.[14][15][16][17] Amish was also selected as an Eisenhower Fellow, an exclusive programme for outstanding leaders from around the world.[18]

Career[edit]

Amish Tripathi grew up near Rourkela, Odisha.[19][20] He is an alumnus of St. Xavier's College, Mumbai and Indian Institute of Management Calcutta.[14] Although originally he wanted to be a historian, he chose a career in finance because he couldn't afford the former.[21] He worked for 14 years in the financial services industry, in companies such as Standard Chartered, DBS Bank and IDBI Federal Life Insurance, before starting his writing career.[22]

The Immortals of Meluha, Tripathi's first mashup novel and the first in the Shiva Trilogy, was published in February 2010.[23] The second book in the series, The Secret of the Nagas, was released on 12 August 2011, and the third installment, titled The Oath of the Vayuputras, was released on 27 February 2013.[24] The trilogy is a fantasy re-imagining of the Indian deity Shiva's life and adventures.

The movie rights of The Immortals of Meluha were purchased by Dharma Productions in early 2012.[25] Also The Immortals of Meluha and The Secret of the Nagas have been released in UK through Jo Fletcher Books (an imprint of Quercus Books) in January 2013 and November 2013 respectively.[26][27]

Amish Tripathi has recently been listed as one of India's "New Icons" by the DNA newspaper in its eighth anniversary special.[28] Amish has also been awarded Society Young Achievers Award for Literature[29]He also won the Communicator of the Year Award 2014, instituted by the Public Relations Council of India (PRCI).[30] PRCI, the premier body of PR, Media and HR professionals and academicians, has announced the award to Amish at the 8th Global Communication Conclave in Mumbai. Amish Tripathi was named Man of the Year 2013 by Radio One.[8]

His latest book, Scion of Ikshvaku was released on 22 June 2015. It is the first book in the Ram Chandra Series.It is a fantasy re-imagining of the Indian epic Ramayana. It follows the story of Ram and is a prequel to the shiva trilogy.

Adaptations[edit]

Tripathi in 2012

The Immortals of Meluha, The Secret of the Nagas and The Oath of the Vayuputras have been released in the Indian subcontinent and around the world in various languages.[27][31][32]

The Immortals of Meluha is available in 14 languages
English (South Asia), Hindi, Telugu, Bengali, Gujarati, Assamese, Malayalam, Kannada, Bahasa Indonesian, Tamil, English (UK), Estonian, Spanish and Marathi.

The Secret of the Nagas is available in 9 languages
English (South Asia), Hindi, Telugu, Bengali, Gujarati, Assamese, English (UK), Tamil, Malayalam and Marathi.

The Oath of the Vayuputras is available in 5 languages
English (South Asia), English (UK), Hindi, Telugu, Gujarati,[33] and Marathi.

The books have been translated into a number of local languages [34] with the author believing that publishing as a whole is gradually being embedded in the Indian business sensibilities.[35] Further explaining his thoughts, Tripathi said "I genuinely believe those five years from today, we will have a situation when other languages will account for higher sales of books than in English. That is the big change happening in publishing—it is taking pride in its own culture than knowing other cultures like in television, where regional language channels have more TRPs."[35] Other than the local versions, the books have also been released in the Amazon Kindle version, available in India and UK.[36]

In addition to the Indian movie rights sold to Dharma Productions, the international movie rights to The Immortals of Meluha are under discussion. Tripathi is represented by Creative Artists Agency, a top Hollywood based talent agency, for movie deals on the Shiva Trilogy.[37][38]

Influence[edit]

All of Tripathi's books (released and planned) are on religious topics since he is a devoted worshiper of Shiva.[39][40][41] His grandfather was a Sanskrit scholar and a Pandit in Benares. Tripathi says that he gathered most of his knowledge of Hindu theology and religion from his grandfather and his very religious parents. He believes that religiosity and liberalism go hand-in-hand in India.[42] He is a believer of God, per say, and worships pictures of the Muslim Kaaba, Mother Mary, Jesus Christ, Prophet Zarathustra, Gautam Buddha among symbols of other religions.[42]

Sandipan Deb writes of the philosophical depth of Amish's books: "Through all Amish’s books flows a current of liberal progressive ideology: about gender, about caste, about discrimination of any kind. And what I believe separates him from the horde of Indian writers who have jumped on to the mythology bandwagon after Shiva’s success, is his historical research."[43]

Marketing[edit]

In the Indian market where large sales volumes of books are rare, Tripathi's books have been enormously successful. His marketing skills and strategies have been widely credited for the success of his novels.[44][45] He has stated, "It’s a fallacy to think that a good book sells itself. I can give you a long list of books that I think should have been bestsellers but nobody’s ever heard of them. My management background along with marketing experience helped me devise effective strategies for promoting my book."[44]

Weeks before The Immortals of Meluha hit the bookshops, Tripathi printed sample copies of the first chapter and persuaded bookshops and chains to give them away free to anyone who approached the cash counter, creating a buzz.[11] He also made presentations to big retail chains, visited smaller retailers, met local distributors and regularly sent email updates to various stakeholders. He targeted social media websites for promoting his debut novel, and made a trailer film with a background score reportedly by Taufiq Qureshi and uploaded it on YouTube.[45]

For promotion of his second book, Tripathi created video trailers of film production quality,complete with visual effects and screened them at multiplexes before[46] movies such as the Shahrukh Khan starrer Ra.One.[44] He believed that this would work as the audience that visits theatres is the same that reads my books.[47] Three other trailers were released on YouTube.[48]

In 2013, a music album called Vayuputras, an original soundtrack based on The Oath of the Vayuputras, the final book of the Shiva Trilogy, was released. The album featured songs by artists such as Sonu Nigam, Taufiq Qureshi, Palash Sen, Bickram Ghosh among others. This was the first time ever that an original soundtrack was made for a book series.[49]

References[edit]

  1. ^ "Author Amish > Quick Facts". 
  2. ^ "Society Young Achievers Award for Literature". [IndiaTimes]. 23 October 2013. 
  3. ^ "India's New Icons". [DNA Syndication]. 31 July 2013. 
  4. ^ "Celebrities Top 100 list 2012". [Forbes India]. 
  5. ^ "Celebrities Top 100 list 2013". [Forbes India]. 
  6. ^ "Forbes India Celebrity 100 List 2014". [Forbes India]. 
  7. ^ "Amish Tripathi Gets Communication Award 2014". [The Asian Age]. 
  8. ^ a b "John Abraham talking about today's 'Man of The Year' - Amish Tripathi". Radio One. 
  9. ^ "Dr Mukesh Batra Felicitated with Pride of India award by WCRC". [News PR]. 
  10. ^ "Nexbrands felicitates and acknowledges the Visionaries of India". [India Education Diary]. 
  11. ^ a b Sheela Reddy (18 July 2011). "The Lo-Cal Literati". Outlook. Retrieved 27 August 2012. 
  12. ^ Amish Tripathi (18 September 2010). "The MBA Writer". OPEN. Retrieved 27 August 2012. 
  13. ^ "The Myths of Amish". India Today. 
  14. ^ a b Lopex, Rachel (26 April 2013). "How Amish Tripathi changed Indian publishing". Hindustan Times (HT Media Ltd). Retrieved 29 April 2013. 
  15. ^ "Forbes India 2012". [Forbes India]. 
  16. ^ "Forbes India 2013". [Forbes India]. 
  17. ^ "Forbes India Celebrity 100 list 2014". [Forbes India]. 
  18. ^ "Eisenhower Fellowships India Chapter Celebrations on 21st October". [The Alternative]. 
  19. ^ http://www.filmfare.com/interviews/-i-watched-love-story-4-times-in-a-day-amish-tripathi-3930.html
  20. ^ http://www.telegraphindia.com/1121007/jsp/odisha/story_16059713.jsp
  21. ^ "Amish Tripathi’s going digital". DNA. 9 April 2010. 
  22. ^ "Bestselling bosses". Business Today. 30 October 2011. Retrieved 7 June 2012. 
  23. ^ "MBA, myth and 'Meluha', a phenomenon called Amish". The Times of India. 28 July 2011. 
  24. ^ "The Oath of the Vayuputras – Book Preview". Latest Book Reviews. 12 January 2012. Retrieved 27 August 2012. 
  25. ^ Upala K Basu (4 January 2012). "Karan Johar brings Meluha to life". The Times of India. Retrieved 27 August 2012. 
  26. ^ "The Shiva Trilogy overseas rights bought by Jo Fletcher Books". The Times of India. 16 January 2013. Retrieved 5 March 2013. 
  27. ^ a b "Language editions". [This Week Bangalore]. 9 December 2013. 
  28. ^ "New ICONS". Team DNA. [DNA]. 31 July 2013. Retrieved 6 August 2013. 
  29. ^ "Celebs Attend Young Achievers Awards". The Times of India ([IndiaTimes]). 23 October 2013. Retrieved 27 November 2013. 
  30. ^ "Amish Tripathi Gets Communicator Award". The Asian Age. [The Asian Age]. 24 February 2014. 
  31. ^ "Author Amish, Latest Update". Retrieved 6 July 2012. 
  32. ^ "Released In Several Regional Languages Amish’s Shiva Trilogy Is the Fastest selling book series in Indian publishing history". This Week Bangalore. 
  33. ^ "Shiva Shall Now Speak in Gujarati". The Times of India. 
  34. ^ "Language editions". This Week Bangalore. 9 December 2013. Retrieved 19 December 2013. 
  35. ^ a b "English mass-market books tap Hindi speakers". Zee News. 11 August 2012. Retrieved 31 August 2012. 
  36. ^ "Secret of the Nagas [Kindle Edition]". Amazon Kindle. 22 May 2012. Retrieved 31 August 2012. 
  37. ^ Baliga, Shashi (5 February 2012). "Myths with a modern twist". The Hindu (Chennai, India). 
  38. ^ Ganguly, Arghya (9 July 2011). "Karma cola and masala mythology". 
  39. ^ Mande, Abhishek (12 January 2012). "Interview with the author of The Immortals of Meluha". Rediff. 
  40. ^ "Fame by name". Pune Mirror. 
  41. ^ Pandit, Shruti (12 June 2012). "My books are Shiva’s blessings". The Times of India. 
  42. ^ a b "Amish Tripathi and Ashwin Sanghi with Amrita Tripathi, introduced by Renuka Chatterjee.". 
  43. ^ "Why Amish is Special". LiveMint. 30 June 2015. 
  44. ^ a b c Bhawani, Namrata (5 December 2011). "Myth and match: Talk with Amish Tripathi". The Times of India. 
  45. ^ a b New, Today's (28 August 2011). "Romancing the market". The Telegraph (Calcutta, India). 
  46. ^ Banerjee, Poulomi (7 September 2011). "The secret of Amish". The Telegraph (Calcutta, India). 
  47. ^ Mehta, Shweta. "A film on The Immortals of Meluha?". Hindustan Times. 
  48. ^ The Secret of the Nagas, 2011, Acknowledgements, p. xii
  49. ^ "Shiva trilogy music released". The Times of India. 16 February 2013. Retrieved 5 March 2013.