Amobee

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Amobee
Subsidiary
IndustryAdvertising Technology
Founded2005 (as Amobee Media Services)
HeadquartersRedwood City, California, United States
Area served
Worldwide
ParentSingtel
Websiteamobee.com
Amobee's R&D center in Tel Aviv, Israel

Amobee[1] is a marketing technology company whose Brand Intelligence technology measures digital engagement. Their unified platform enables marketers to plan media campaigns.

Amobee is a wholly owned subsidiary of Singtel. Amobee operates across North America, Europe, Middle East, Asia and Australia.

History[edit]

Amobee was founded in May 2005 by Gil Shulman, Saul Rurka[2] and Zohar Levkovitz.[3] It went live in June 2005. One year later, the company recruited Roger Cameron Wood, a mobile industry veteran, who established the company's U.S. presence in San Francisco.[citation needed]

In 2009, Amobee purchased media company RingRingMedia in order to expand their advertising customer base, enabling mobile media owners to sell advertising space to companies on a collective basis.[4] At the time of acquisition, RingRingMedia bought more than $2 million (£1.2 million) of mobile media a month, serving more than 4 billion ad impressions a month.[citation needed]

In July 2011, Trevor Healy, formerly of Jajah was appointed Chief executive officer.[5] Zohar Levkovitz will stay with Amobee as Vice Chairman.[5]

Amobee was acquired by Singtel in March 2012 for $321 million.[6]

In June 2014, Amobee acquired two of its competitors: Adconion Direct for $235M and Kontera for $150M, in an attempt to consolidate its market position.[7]

In December 2016, Kim Perell, President of Amobee and former CEO of Adconion Direct was appointed Chief Executive Officer.[8]

On February 22, 2017, Amobee announced an agreement to acquire Turn,[9] a global technology platform for marketers and agencies.[10]

In March 2018, Amobee partnered with TruSignal, Inc to launch custom bid algorithms for marketers.[11]

Investors[edit]

Amobee's original backing was from financial backing from Sequoia Capital, Accel Partners and Globespan Capital, as well as strategic investments from Motorola, Cisco, Vodafone and Telefónica. Since 2012, Amobee has been a wholly owned subsidiary of Singtel.

References[edit]

  1. ^ "Home - Amobee". amobee.com. Retrieved 2017-03-31.
  2. ^ "Saul Rurka".crunchbase.com. Retrieved January 2, 2012
  3. ^ "Zohar Levkovitz". crunchbase.com. Retrieved January 2, 2012
  4. ^ "Amobee Acquires RingRing Media – Consolidates Mobile Advertising Market". AllBusiness.com. Retrieved 2 January 2012.
  5. ^ a b "Trevor Healy Named CEO of Amobee". prnewswire.com. July 14, 2011. Retrieved January 2, 2012
  6. ^ Shelach, Shmulik (5 March 2012). "SingTel buys mobile ads co Amobee for $321m". Globes. Archived from the original on 8 March 2012. Retrieved 25 May 2012.
  7. ^ Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play
  8. ^ "Kim Perell Named New CEO of Amobee". Retrieved 2017-03-31.
  9. ^ Currie, Amanda (February 22, 2017). "Amobee Expands Digital Marketing Technology with Acquisition of Turn". MarketWired. Retrieved February 22, 2017.
  10. ^ "Singtel's digital ad division Amobee acquires Turn for $310M – TechCrunch". techcrunch.com. Retrieved 2018-06-06.
  11. ^ "Amobee Launches Custom Bid Algorithms for Marketers - Adotas". Adotas. 2018-03-09. Retrieved 2018-06-06.

External links[edit]