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Amobee, Inc.
Industry Online advertising
Founded 2005 (as Amobee Media Services)
Headquarters Redwood City, California, United States
Area served
Parent SingTel
Amobee's R&D center in Herzliya, Israel

Amobee is a mobile advertising technology company providing services for large advertisers, publishers and operators. Amobee has a proprietary platform that supports existing and emerging mobile ad formats on any mobile, internet-enabled device, including gaming platforms.

The company is headquartered in Redwood City, CA, with offices in London, New York City, Los Angeles, Argentina, and Singapore. The Amobee R&D center is in Herzliya, Israel.

Amobee has run mobile advertising campaigns worldwide, serving customers such as eBay, Nokia, Skype, and Telefónica.


Amobee was founded in May 2005 by Gil Shulman, Saul Rurka[1] and Zohar Levkovitz.[2] It went live in June 2005. One year later, the company recruited Roger Cameron Wood, a mobile industry veteran, who established the company's U.S. presence in San Francisco.[citation needed]

In 2009, Amobee purchased media company RingRingMedia in order to expand their advertising customer base, enabling mobile media owners to sell advertising space to companies on a collective basis.[3] At the time of acquisition, RingRingMedia bought more than $2 million (£1.2 million) of mobile media a month, serving more than 4 billion ad impressions a month.[citation needed]

In July 2011, Trevor Healy, formerly of Jajah was appointed Chief executive officer.[4] Zohar Levkovitz will stay with Amobee as Vice Chairman.[4]

Amobee was acquired by Singtel in March 2012 for $321 million.[5]

In June 2014, Amobee acquired two of it competitors; Adconion for $235M and Kontera for $150M, in an attempt to consolidate its market position.[6]


Amobee has financial backing from Sequoia Capital, Accel Partners and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators, Vodafone and Telefónica.


  1. ^ "Saul Rurka" Retrieved January 2, 2012
  2. ^ "Zohar Levkovitz". Retrieved January 2, 2012
  3. ^ "Amobee Acquires RingRing Media – Consolidates Mobile Advertising Market". Retrieved 2 January 2012. 
  4. ^ a b "Trevor Healy Named CEO of Amobee". July 14, 2011. Retrieved January 2, 2012
  5. ^ Shelach, Shmulik (5 March 2012). "SingTel buys mobile ads co Amobee for $321m". Globes. Retrieved 25 May 2012. 
  6. ^ Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play

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