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Amobee, Inc.
Industry Online advertising
Founded 2005 (as Amobee Media Services)
Headquarters Redwood City, California, United States
Area served
Parent SingTel
Amobee's R&D center in Herzliya, Israel

Amobee is a mobile advertising technology company providing services for large advertisers, publishers and operators. Amobee has a proprietary platform that supports existing and emerging mobile ad formats on any mobile, internet-enabled device, including gaming platforms.

The company is headquartered in Redwood City, CA, with offices in London, New York City, Los Angeles, Sydney, Argentina, and Singapore. The Amobee R&D center is in Tel-Aviv, Israel.

Amobee has run mobile advertising campaigns worldwide, serving customers such as eBay, Nokia, Skype, and Telefónica.


Amobee was founded in May 2005 by Gil Shulman, Saul Rurka[1] and Zohar Levkovitz.[2] It went live in June 2005. One year later, the company recruited Roger Cameron Wood, a mobile industry veteran, who established the company's U.S. presence in San Francisco.[citation needed]

In 2009, Amobee purchased media company RingRingMedia in order to expand their advertising customer base, enabling mobile media owners to sell advertising space to companies on a collective basis.[3] At the time of acquisition, RingRingMedia bought more than $2 million (£1.2 million) of mobile media a month, serving more than 4 billion ad impressions a month.[citation needed]

In July 2011, Trevor Healy, formerly of Jajah was appointed Chief executive officer.[4] Zohar Levkovitz will stay with Amobee as Vice Chairman.[4]

Amobee was acquired by Singtel in March 2012 for $321 million.[5]

In June 2014, Amobee acquired two of its competitors; Adconion for $235M and Kontera for $150M, in an attempt to consolidate its market position.[6]


Amobee has financial backing from Sequoia Capital, Accel Partners and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators, Vodafone and Telefónica.


  1. ^ "Saul Rurka" Retrieved January 2, 2012
  2. ^ "Zohar Levkovitz". Retrieved January 2, 2012
  3. ^ "Amobee Acquires RingRing Media – Consolidates Mobile Advertising Market". Retrieved 2 January 2012. 
  4. ^ a b "Trevor Healy Named CEO of Amobee". July 14, 2011. Retrieved January 2, 2012
  5. ^ Shelach, Shmulik (5 March 2012). "SingTel buys mobile ads co Amobee for $321m". Globes. Archived from the original on 8 March 2012. Retrieved 25 May 2012. 
  6. ^ Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play

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