Amu Nowruz (Persian: Amu Nowruz – عمو نوروز, "Uncle Nowruz"), also known as Papa Nowruz (بابا نوروز – Bābā Nowruz), is a fictional figure in Iranian folklore. According to the folklore, he appears annually at the beginning of spring, together with his companion Haji Firuz, to mark the beginning of Nowruz, the Iranian New Year.
On the eve of spring equinox, when the Iranian New Year is celebrated in the Iranian cultural continent from Albania in the West to the west of China in the East, Amu Nowruz brings children gifts, much like his Christian counterpart Santa Claus. He is the husband of Nane Sarma, who shares a traditional love story with him in which they can meet each other only once a year.
Amu Nowruz is characterized as an elderly silver-haired man who puts on a felt hat, and has a walking stick, a long cloak of blue canvas, a sash, a pair of thin-soled giveh, and a pair of linen trousers. He is a wise historical presence who passes the old story of Nowruz to the youth. Haji Firuz plays a tambourine, dances, and demands gifts, while Amu Nowruz is the giver.
- هفت سین، حاجی فیروز، بابا نوروز، ننه سرما و .. درگفتگو با جلالالدین کزازی. Mir Jalaleddin Kazzazi. March 22, 2012.
- نگاهی به حضور عمو نوروز و ننه سرما در ادبیات فارسی. Serat News. March 26, 2013.
- Iran’s national doll Amu Nowruz unveiled, 16 March 2011
- "Haji Firooz & Amoo Norooz - The Persian Troubadour & Santa Claus". PersianMirror Article. 15 November 2004. Retrieved 3 March 2010.
- Thus Speaks Mother Simorq, Page 151
- Iranica: Pir-e Zan
- Amu Nowruz, Fazlollah Mohtadi, Shiraz University Centre for Children's Literature Studies