Amorepacific Corporation

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Amorepacific Corporation
Native name
아모레퍼시픽
KRX: 090430
Industry
  • Cosmetics
  • Perfume
Founded1945; 76 years ago (1945)
as Pacific Chemical Co. Ltd.
FounderSuh Sung-whan
HeadquartersYongsan-gu, Seoul, South Korea
Key people
Suh Kyung-bae (Chairman)
RevenueDecrease 4,432,179,039,000 won ₩ (FY2020)[1]
Decrease 143,009,119,000 won ₩ (FY2020)[2]
Decrease 21,869,012,000 won ₩ (FY2020)[3]
Total assetsDecrease 5,701,918,176,000 won ₩ (FY2020)[4]
Websitewww.apgroup.com

Amorepacific Corporation is a South Korean beauty and cosmetics conglomerate, operating over 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Mamonde, Etude, AMOREPACIFIC and innisfree.[5] Founded in 1945, it is the world's 12th largest cosmetics company.[6] [7]

History[edit]

The company originated in the 1930s, when Madame Yun Dok-jeong began selling camellia oil as a hair treatment in the village of Kaesong.[6] Her second son, Suh Sung-whan, took over the business in 1945, naming it "태평양 (taepyeong-yang, lit. Pacific Ocean)".[6]

Suh handed the company over to his second son Suh Kyung-bae in 1997;[6] its success has made him the second-richest man in Korea as of 2016.[8]

Brands[edit]

  • Aestura[9]
  • Amorepacific
  • Amos Professional
  • Aritaum[10]
  • Dantrol
  • Espoir
  • Etude House
  • Fresh Pop
  • Goutal Paris
  • Hanyul
  • Happy Bath
  • HERA
  • ILLIYOON
  • Innisfree
  • IOPE
  • Laneige
  • LIRIKOS
  • Makeon
  • Mamonde
  • Median
  • MIRAEPA
  • Mise-en-Scène
  • Odyssey
  • Osulloc
  • Primera
  • Ryo
  • Songyeum
  • Sulwhasoo
  • Vital Beautie
  • EASY PEASY
  • Bro & Tips
  • Be Ready

Campaigns[edit]

The Pink Run Plus Campaign has been under way for more than 20 years to improve breast health awareness.[citation needed]

References[edit]

  1. ^ [1]
  2. ^ [2]
  3. ^ [3]
  4. ^ [4]
  5. ^ Ming, Christine Tan,Cheang (2017-05-26). "South Korean beauty brand Amorepacific looks to global expansion". CNBC. Retrieved 2020-04-30.
  6. ^ a b c d Chung, Grace. "How South Korea's AmorePacific Became One Of The World's Most Innovative Companies". Forbes. Retrieved 2016-11-20.
  7. ^ "Brands | Amorepacific". www.apgroup.com. Retrieved 2021-06-12.
  8. ^ "Suh Kyung-Bae". Forbes. Retrieved 2016-11-20.
  9. ^ "Brands | Amorepacific". www.amorepacific.com. Archived from the original on 2016-11-19. Retrieved 2016-11-20.
  10. ^ "A New 70-Store Korean Beauty Chain Is Here". Racked. 2016-04-25. Retrieved 20 May 2018.