Amorepacific Corporation

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Amorepacific Corporation
Native name
아모레퍼시픽
KRX: 090430
Industry
  • Cosmetics
  • Perfume
Founded5 September 1945; 77 years ago (1945-09-05)
as Pacific Chemical Co. Ltd.
FounderSuh Sung-whan
HeadquartersYongsan-gu, Seoul, South Korea
Key people
Suh Kyung-bae (Chairman)
RevenueIncrease KRW 4.78 trillion (2021)[1]
Increase KRW 379 billion (2021)[1]
Increase KRW 267 billion (2021)[1]
Total assetsIncrease KRW 5.88 trillion (2021)[1]
Websitewww.apgroup.com

Amorepacific Corporation is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Mamonde, Etude House, AMOREPACIFIC and Innisfree.[2] The firm was founded in 1945 by Suh Sung-whan and currently managed by Suh Kyung-bae, the son of the founder. It is the second-largest cosmetics company in South Korea and one of the 10 largest cosmetics companies in the world.[3][4]

History[edit]

The company originated back in the 1930s, when Madame Yun Dok-jeong began selling camellia oil in the village of Kaesong. Her second son, Suh Sung-whan, took over the business in 1945 and transformed the firm into a cosmetics chaebol, naming it "taepyeongyang (meaning Pacific Ocean in Korean)".[3]

Suh Sung-whan handed the company over to his second son Suh Kyung-bae in 1997.[3] Suh rebranded the firm into Amorepacific to target the global market and turned the company into a chaebol giant that manages dozens of cosmetics brands.

In 2000, the company established the Korea Breast Cancer Foundation. In 2002 the company was renamed AmorePacific. Four years later, the holding company AmorePacific Group was founded. In 2010, the company built a second R&D center. Forbes named AmorePacific one of the most innovative companies in the world.[5]

Brands[edit]

  • Aestura[6]
  • Amorepacific
  • Amos Professional
  • Aritaum[7]
  • Dantrol
  • Espoir
  • Etude House
  • Fresh Pop
  • Goutal Paris
  • Hanyul
  • Happy Bath
  • HERA
  • ILLIYOON
  • Innisfree
  • IOPE
  • Laneige
  • LIRIKOS
  • Makeon
  • Mamonde
  • Median
  • MIRAEPA
  • Mise-en-Scène
  • Odyssey
  • Osulloc
  • Primera
  • Ryo
  • Songyeum
  • Sulwhasoo
  • Vital Beautie
  • EASY PEASY
  • Bro & Tips
  • Be Ready

Campaigns[edit]

The Pink Run Plus Campaign has been under way for more than 20 years to improve breast health awareness.[citation needed]

References[edit]

  1. ^ a b c d https://www.apgroup.com/int/en/investors/amorepacific-corporation/ir-reports/audit-reports/__icsFiles/afieldfile/2021/05/27/2020_AuditReport_ap_en.pdf[bare URL PDF]
  2. ^ Ming, Christine Tan,Cheang (2017-05-26). "South Korean beauty brand Amorepacific looks to global expansion". CNBC. Retrieved 2020-04-30.
  3. ^ a b c Chung, Grace. "How South Korea's AmorePacific Became One Of The World's Most Innovative Companies". Forbes. Retrieved 2016-11-20.
  4. ^ "Brands | Amorepacific". www.apgroup.com. Retrieved 2021-06-12.
  5. ^ "Amorepacific Headquarters, Seoul, KR", David Chipperfield Architects, DETAIL, pp. 26–41, 2019-12-31, retrieved 2022-07-04
  6. ^ "Brands | Amorepacific". www.amorepacific.com. Archived from the original on 2016-11-19. Retrieved 2016-11-20.
  7. ^ "A New 70-Store Korean Beauty Chain Is Here". Racked. 2016-04-25. Retrieved 20 May 2018.