Amrapali Jewels

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Amrapali Jewels
TypePrivate limited company
IndustryGems & Jewellery
FounderRajiv Arora and Rajesh Ajmera
Area served
Key people
Rajiv Arora
Rajesh Ajmera[1]
Tarang Arora &
Akanksha Arora
ProductsJewelry & Accessories

Amrapali Jewels, is a jewellery house founded in 1978 by Rajiv Arora and Rajesh Ajmera in Jaipur.[2] Amrapali designs, produces and distributes tribal, fine and uncut gemstone jewellery. The brand has stores in India and London.[3][4][5][6] The brand also operates a museum of Indian jewellery in Jaipur.[7][8]

Historical background[edit]

The inspiration to start Amrapali Jewellery was the fascination that Rajiv Arora and Rajesh Ajmera held for ancient India, as it was the focus of their graduate studies.[9]

Indian Jewellery Museum[edit]

The brand operates an Amrapali Museum of Jewellery, spread over a 6,500 square feet (600 m2) space and showcasing traditional Indian Jewellery in the city of Jaipur.[10] The museum currently displays various types of chains, amulets, pendants, head and hair ornaments, earpieces, bangles and bracelets, belts and buckles, armlets, torso and shoulder ornaments, wristlets and cuff bracelets, rings and toe rings, and anklets, that have been collected from across the Indian subcontinent by the founders over a period of 50-odd years.[7][8][11][12][13][14][15][16]

Income Tax Raid[edit]

On 13 July 2020, the I.T. Department raided Amrapali Jewels and its owner Rajiv Arora, who is a close aide of Congress CM, Ashok Gehlot and Vice President of the Rajasthan Pradesh Congress Committee[17] for tax evasion at various locations, including Mumbai and Delhi.[18] There was also a case in 2015 registered against Amrapali Jewels regarding bogus purchases of precious and semi precious stones.[19]


  1. ^ Rajiv Arora and Rajesh Ajmera Archived 21 May 2014 at the Wayback Machine
  2. ^ "DNA Mumbai Anniversary: Indulgence is now on a roll". 28 July 2018.
  3. ^ "Amrapali opens first store in Pakistan – The Express Tribune". 4 December 2015.
  4. ^ "Tarang Arora: The story of Amrapali". The Week Portfolio.
  5. ^ "Amrapali launches 'Baahubali' jewelry at Hyderabad store". 28 April 2017.
  6. ^ "Tarang Arora on history and journey of Amrapali Jewels : Luxury Market: Business Today".
  7. ^ a b "In Homage to India's Jewel Culture".
  8. ^ a b Stephen, Rosella (11 December 2017). "Amrapali Museum to open next January in Jaipur". The Hindu.
  9. ^ "A cut above the rest – SmartCEO". 1 October 2012. Archived from the original on 21 May 2014. Retrieved 21 May 2014.
  10. ^ "Amrapali Museum". Retrieved 26 May 2020.
  11. ^ "Now showing at a museum near you: Bhagat Singh's gun, Sachin's gloves". Hindustan Times. 5 May 2017.
  12. ^ Business, Outlook. "Star Jeweller – Amrapali Jewels". Outlook.
  13. ^ Chhibber, Vatsala (23 February 2018). "Fancy a ruby-studded back scratcher?". Livemint.
  14. ^ "Jewels from a museum". 25 March 2018.
  15. ^ "Treasures from the past". Deccan Chronicle. 1 April 2018.
  16. ^ "A home for heritage". The New Indian Express.
  17. ^ "My Journey". Rajiv Arora – via
  18. ^ "I-T raids at premises owned by Gehlot's aides".
  19. ^ "Amrapali Jewels Pvt. Ltd., Jaipur vs Department Of Income Tax on 24 November, 2015". Indian Kanoon – via