Amrapali Jewels

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Amrapali Jewels
Company typePrivate limited company
IndustryGems & Jewellery
FounderRajiv Arora and Rajesh Ajmera
Area served
Key people
Rajiv Arora
Rajesh Ajmera[1]
Tarang Arora &
Akanksha Arora
ProductsJewelry & Accessories

Amrapali Jewels, is a jewellery house founded in 1978 by Rajiv Arora and Rajesh Ajmera in Jaipur.[2] Amrapali designs, produces and distributes tribal, fine and uncut gemstone jewellery. The brand has stores in India and London.[3][4][5][6] The brand also operates a museum of Indian jewellery in Jaipur.[7][8]

Historical background[edit]

The inspiration to start Amrapali Jewellery was the fascination that Rajiv Arora and Rajesh Ajmera held for ancient India, as it was the focus of their graduate studies.[9]

Indian Jewellery Museum[edit]

The brand operates an Amrapali Museum of Jewellery, spread over a 6,500 square feet (600 m2) space and showcasing traditional Indian Jewellery in the city of Jaipur.[10] The collection took 50 years to be gathered.[7][8][11][12][13][14][15][16]

Income Tax Department raid[edit]

On 13 July 2020, the I.T. Department raided Amrapali Jewels and its owner Rajiv Arora, who is a close aide of Congress CM, Ashok Gehlot and Vice President of the Rajasthan Pradesh Congress Committee[17] for tax evasion at various locations, including Mumbai and Delhi.[18]

There was also a case in 2015 registered against Amrapali Jewels regarding bogus purchases of precious and semi precious stones.[19]


  1. ^ Rajiv Arora and Rajesh Ajmera Archived 21 May 2014 at the Wayback Machine
  2. ^ "DNA Mumbai Anniversary: Indulgence is now on a roll". 28 July 2018.
  3. ^ "Amrapali opens first store in Pakistan – The Express Tribune". 4 December 2015.
  4. ^ "Tarang Arora: The story of Amrapali". The Week Portfolio.
  5. ^ "Amrapali launches 'Baahubali' jewelry at Hyderabad store". 28 April 2017.
  6. ^ "Tarang Arora on history and journey of Amrapali Jewels : Luxury Market: Business Today".
  7. ^ a b "In Homage to India's Jewel Culture".
  8. ^ a b Stephen, Rosella (11 December 2017). "Amrapali Museum to open next January in Jaipur". The Hindu.
  9. ^ "A cut above the rest – SmartCEO". 1 October 2012. Archived from the original on 21 May 2014. Retrieved 21 May 2014.
  10. ^ "Amrapali Museum". Retrieved 26 May 2020.
  11. ^ "Now showing at a museum near you: Bhagat Singh's gun, Sachin's gloves". Hindustan Times. 5 May 2017.
  12. ^ Business, Outlook. "Star Jeweller – Amrapali Jewels". Outlook. {{cite web}}: |last= has generic name (help)
  13. ^ Chhibber, Vatsala (23 February 2018). "Fancy a ruby-studded back scratcher?". Livemint.
  14. ^ "Jewels from a museum". 25 March 2018.
  15. ^ "Treasures from the past". Deccan Chronicle. 1 April 2018.
  16. ^ "A home for heritage". The New Indian Express.
  17. ^ "My Journey". Rajiv Arora – via
  18. ^ "I-T raids at premises owned by Gehlot's aides".
  19. ^ "Amrapali Jewels Pvt. Ltd., Jaipur vs Department Of Income Tax on 24 November, 2015". Indian Kanoon – via