Amrutanjan Healthcare

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Amrutanjan Healthcare Limited
IndustryAyurvedic health-care products, beauty products, Informational Technology, Business process outsourcing
Founded1893; 127 years ago (1893)
Headquarters42–45 Luz Church Road, Mylapore, Chennai – 600004, India
RevenueIncrease US$
Increase US$

Amrutanjan Healthcare Limited is an Indian pharmaceutical company established by Kasinadhuni Nageswara Rao in Mumbai in 1893.

Amrutanjan pain balm


Amrutanjan was established as a patent medicine business in Mumbai[1][2] in 1893 by K. Nageswara Rao Pantulu who was a journalist, social reformer and freedom fighter.[3][4][5] The headquarters were shifted to Chennai in 1914.[1][2][5]

Amrutanjan balm[edit]

Main article: Amrutanjan

Even today, the words "Bombay" are inscribed along with Amrutanjan on the lid of its most well-known product, the pain balm. In 1936, Amrutanjan became a public limited company with the name Amrutanjan Limited.[1][6] Kasinathuni Nageswara Rao popularised the balm by distributing it free-of-cost at music concerts.[4]

On 13 November 2007, the company changed its name from Amrutanjan Limited to Amrutanjan Healthcare Limited and has ever since been known by that name.[7]

On 4 July 2002, Amrutanjan Healthcare entered the U.S. market.[8] As of 2014, it is headed by Sambhu Prasad, the grandson of Nageshwara Rao.


Amrutanjan Healthcare's main product is its pain balm. In 2002, Amrutanjan Healthcare launched a series of anti-diabetic medicines called Diakyur.[9] In 2004, the company launched herbal mouth-fresheners under the brand name "Affair".[10]

The Amrutanjan group also includes a software company called Amrutanjan Infotech. In July 2001, Amrutanjan Infotech's call-centre began its operations.[11]

In May 2011 Amrutanjan diversified into foods, buying out Siva's Soft Drink Pvt Ltd, a Chennai-based company which sells fruit juices under the Fruitnik brand. It has relatively paid out Rs.260 Million for the acquisition.[12]


  1. ^ a b c "Profile of Amrutanjan Healthcare Limited". Amrutanjan Healthcare Limited. Archived from the original on 16 June 2008.
  2. ^ a b Jain, Kajri (2007). Gods in the Bazaar: The Economies of Indian Calendar Art. Duke University Press. p. 124. ISBN 0822339269, ISBN 978-0-8223-3926-7.
  3. ^ Madras Rediscovered, Pg 206
  4. ^ a b Clayton, Mary; Bennett Zon (2007). Music and Orientalism in the British Empire, 1780s–1940s: Portrayal of the East. Ashgate Publishing Ltd. p. 206. ISBN 0754656047, ISBN 978-0-7546-5604-3.
  5. ^ a b Playne, Somerset; Arnold Wright (1914). Southern India: Its History, People, Commerce, and Industrial Resources. pp. 642.
  6. ^ Agarwala, Prakash Narain (1985). The History of Indian Business: A Complete Account of Trade Exchanges from 3000 B.C. to the Present Day. Vikas. p. 566. ISBN 0706926099, ISBN 978-0-7069-2609-5.
  7. ^ "Amrutanjan becomes Amrutanjan Health". The Hindu: Business. 13 November 2007. Archived from the original on 26 October 2008. Retrieved 21 October 2008.
  8. ^ "Amrutanjan set to enter US market". The Tribune. 5 July 2002. Retrieved 21 October 2008.
  9. ^ "Amrutanjan launches Diakyur". Express Pharma Online. 13 June 2002. Retrieved 21 October 2008.
  10. ^ Venkat, Archana (28 September 2004). "Amrutanjan's Affair with mouth fresheners". The Hindu Business Line. Retrieved 21 October 2008.
  11. ^ Varadharajan, S.; Narasimhan, P. (2 July 2001). "Amrutanjan Infotech's call centre to go online shortly". The Hindu. Retrieved 24 September 2018.
  12. ^ Editor (3 March 2011). "Amrutanjan buys Siva's Fruitnik fruit juice for Rs 26 cr". indiabusinessview.CS1 maint: extra text: authors list (link)

1 reading[edit]

  • Muthiah, S. (2004). Madras Rediscovered. East West Books (Madras) Pvt Ltd. ISBN 81-88661-24-4.

External links[edit]