Amusement Vision

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Amusement Vision
Division (Defunct)
Industry Video games industry
Fate Merged with Sega's Research and Development
Founded 2000; 16 years ago (2000)
Founder Toshihiro Nagoshi
Defunct 2004; 12 years ago (2004)
Headquarters Japan
Owner Sega

Amusement Vision was a division of Japanese video game developer Sega.


In 2000 all of Sega's in-house Consumer (CS) and Amusement Machine (AM) R&D departments were separated from the main company and established on 9 semi-autonomous subsidiaries, with each subsidiary getting an elected president as a studio head.[1] However, for more financial stability, Sega began consolidating its studios into six main ones (Sega Wow, Sega AM2, Hitmaker, Amusement Vision, Smilebit, Sonic Team) in 2003, and merged them back into a uniform R&D structure in 2004.

Amusement Vision (AV) was headed by Toshihiro Nagoshi. In addition to an arcade line-up and the Daytona USA remake Daytona USA 2001, AV was most known for its Nintendo partnership on the exclusivety on the original two Super Monkey Ball games, and development collaboration of F-Zero GX.

In part of Sega's consolidation of studios, non-sports staff of Smilebit merged with AV in 2003 which resulated into the Ollie King arcade release at first. By 2004, AV had 124 employees and the main focus would be on "epic and film-style titles", which is when development on the Yakuza franchise began and AV was dissolved and integrated into Sega.[2]

List of games[edit]





  1. ^ "Sega Corporation Annual Report 2000" (PDF). Retrieved 2015-05-17. 
  2. ^ "Video Games Daily | News: Sega Studio Mergers: Full Details". Retrieved 2015-05-18. 

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