Amy Jo Kim

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Amy Jo Kim
Amy Jo Kim speaking at The Next Web Conference 2015
Amy Jo Kim speaking at The Next Web Conference 2015
Nationality American

Amy Jo Kim is an American author and researcher on the subject of online communities. She is noted for her influential conceptual frameworks for online communities, in particular the Membership Lifecycle that was presented in her 2000 book, Community Building on the Web,[1] a design handbook for networked communities. It is considered to be a "cult classic" (available in seven languages) and has become required reading in game design studios and university classes worldwide.[2]


Kim holds a PhD in Behavioral Neuroscience from the University of Washington, and a BS in Experimental Psychology from University of California, San Diego.

Professional life[edit]

Kim has been a designer of social games and gaming environments for clients like Digital Chocolate, Electronic Arts, eBay, Yahoo!, Lumosity, and Limelife.

Kim was formerly the VP of Social Architecture for There, Inc., a virtual worlds platform and services company. She was also Producer/Designer for Paramount's Advanced Product Design Lab, where she developed online service prototypes for MTV, Nickelodeon, and Paramount Studios. Prior to that she developed multimedia database interfaces for Sun Microsystems and NASA Ames Research Center, and designed signal-processing software for neurophysiology experiments. She is founder and CEO of Shuffle Brain, a company developing smart games for social networks.

Speaking engagements[edit]

Kim was a keynote speaker at Gamification 2013 held at the University of Waterloo Stratford Campus.[3] She presented the Players Journey Workshop.[4]

Personal life[edit]

Amy Jo Kim is married to Scott Kim. In her spare time, she teaches Game Design at the USC Film School.


  1. ^ Amy Jo Kim, Community Building on the Web : Secret Strategies for Successful Online Communities, 2000, Peachpit Press. ISBN 0-201-87484-9
  2. ^ Shuffle Brain website
  3. ^ "Netflix, eBay designer, social gaming expert at gamification conference in Ontario". Retrieved 2013-09-27. 
  4. ^ "Program and Speakers". Retrieved 2013-10-02. 

External links[edit]