Amy Jo Martin

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Amy Jo Martin
Amy Jo Martin at Disney Social Media Moms Celebration.jpg
Amy Jo Martin
Born (1979-07-05) July 5, 1979 (age 41)
Alma materArizona State University (B.S., Marketing)

Amy Jo Martin (born July 5, 1979, in Green River, Wyoming), is an American author, speaker, entrepreneur, and founder and CEO of Digital Royalty. Headquartered in downtown Las Vegas, Nevada, Digital Royalty is a social media and education company that helps individuals and brands build, measure and monetize their digital universe.

Martin began her career in account management at an advertising firm. In 2006, she went to work for the NBA’s Phoenix Suns and became the Director of Digital Media and Research. During her time at the Suns, Martin pioneered how NBA teams integrate social media[1] and organized the first ever NBA Tweet Up with Shaquille O’Neal.[2] Martin and O’Neal were of the first accounts on Twitter to become verified.

In 2009, Martin founded Digital Royalty, where she helped former Suns player Shaquille O’Neal develop a strategy for his Twitter presence. He has since become one of the most influential celebrities[3] using social media, with more than 6.2 million Twitter followers, and 3.1 million Facebook likes.

Martin’s other clients have included Dwayne “The Rock” Johnson, Dana White, the Ultimate Fighting Championship, DoubleTree by Hilton, Delivering Happiness, Self (magazine), Chicago White Sox, FOX Sports, Los Angeles Kings, Monte Carlo Resort and Casino, Hard Rock Hotel & Casino, Texas A&M, WWE, Jabbawockeez, Strikeforce, Station Casinos, Century Martial Arts, Discount Tire Company, and the Cleveland Indians.

In 2011, Martin launched Digital Royalty University, which offers customized education programs including strategic and tactical social media training for all individuals within a company. Digital Royalty University has trained thousands of employees worldwide for global brands such as DoubleTree by Hilton and FOX Sports among others.

In 2012, New York Knicks player Baron Davis and CEO Tony Hsieh partnered with Amy Jo Martin. As a result, Digital Royalty relocated its headquarters to Las Vegas to become part of the Downtown Las Vegas Revitalization Project.[3]

In October 2012, Martin published her first book, Renegades Write the Rules, which reveals the innovative strategies behind the social media success of today's top celebrities, brands, and sports icons. During its first week of publication, Renegades Write the Rules made the New York Times Best Seller List.

Also in October 2012, Digital Royalty launched a new online, automated education platform as part of Digital Royalty University, which will offer social media, culture, and personal innovation classes that will teach individuals, small businesses and entrepreneurs how to increase their influence online and strengthen their brands. In conjunction with the launch, Digital Royalty partnered with non-profit organization Teach for America to introduce its Buy One Give One Program. For every hour of social media education purchased, Digital Royalty University will give an hour of social media education to a teacher.

With more than 1.2 million Twitter followers, Martin travels the world speaking and educating audiences on the power of social media, the latest social media trends, how to build a personal brand using social media and on personal and business innovation. Speaking events vary from TEDx,[4] Social Media Mom’s Celebration at Walt Disney World, MasterCard Worldwide HQ and espnW Women + Sports Summit to the Harvard Business School and BlogHer[5] 2012. She is a regular contributor to Harvard Business Review,[6] Sports Business Journal[7] and Self (magazine). She has been mentioned in publications such as Forbes,[8] Self, Mashable,[9] Sports Illustrated,[10] Men’s Journal,[11] ESPN,[12] MSNBC,[13] Fast Company,[14] The New York Times, USA Today,[15] GQ,[16] Vanity Fair,[17] CNBC,[18] TIME Magazine,[19] and Businessweek,[20] among others.

Amy Jo Martin[edit]

  • In April 2009, Martin launched Digital Royalty where she is the Founder and CEO. Shaquille O’Neal was her first client. In December 2009, Martin was named one of Arizona's “35 Entrepreneurs 35 & Younger” by The Arizona Republic.[21]
  • Soon after, Martin was featured in a Vanity Fair[17] article titled “America’s Tweethearts” which featured six women, including Felicia Day and Sarah Austin, who use Twitter.
  • In April 2010, Martin and the major league baseball team Cleveland Indians launched an in-stadium social media section called the "Tribe Social Deck" available to bloggers and social media influencers.[22]
  • In August 2010, Martin was named one of the 20 Best-Branded Women on Twitter by[23] along with businesswoman and socialite Ivanka Trump, television news journalist Ann Curry and actress Alyssa Milano.
  • During the summer of 2010, Martin and Digital Royalty developed and integrated a cross-platform social media campaign to promote the eight-week cross-country bus tour of New York Times #1 Bestseller Delivering Happiness.[24]
  • In January 2012, Martin was invited to speak at TEDx 2012, where she discussed how to innovate your personal and professional life. Other speakers included author Rick Steves, comedian Chris Bliss, and Erik Lindbergh.
  •[25] covered Amy Jo’s innovative idea “Ready, Set, Pause”, which encourages people to take 8 minute breaks during the workday to reduce stress and boost productivity.


  1. ^ Bentubo, Jim (January 16, 2008). "Suns Incorporate Sponsors in New Interactive Web Site". Sports Business Daily. Retrieved 21 April 2010.
  2. ^ Fritsky, Lauren. "Twitter Parties: Next Big Trend in eMarketing". Archived from the original on 22 December 2010. Retrieved 22 October 2009.
  3. ^ Laird, Sam. "Does Every Employee Need Social Media Training?". Retrieved 21 September 2012.
  4. ^ Rainier, Tedx. "TEDx Rainier". Archived from the original on 4 February 2013. Retrieved 21 September 2012.
  5. ^ MrLady. "Announcing the Pathfinder Day Keynote Speakers". Archived from the original on 27 July 2012. Retrieved 21 September 2012.
  6. ^ Martin, Amy Jo. "To Monetize Social Media, Humanize It". Retrieved 21 September 2012.
  7. ^ Martin, Amy Jo. "How brands can improve the social dialogue with viewers". Retrieved 21 September 2012.
  8. ^ Bradshaw, Leslie (26 January 2012). "What's the ROI on Your Day? Amy Jo Martin on Passion and Innovation". Retrieved 21 September 2012.
  9. ^ Drell, Lauren. "How This Woman Became 'Digital Royalty'". Retrieved 21 September 2012.
  10. ^ Wertheim, Jon (14 July 2011). "Twitter is now a permanent part of the sports firmament". Sports Illustrated. Retrieved 21 September 2012.
  11. ^ Grey, Kevin. "$5 Million in 140 Characters". Archived from the original on 9 June 2012. Retrieved 21 September 2012.
  12. ^ Burns Ortiz, Maria. "Arizona's big Twitter announcement". Retrieved 21 September 2012.
  13. ^ Linn, Allison (31 January 2011). "It's the Super Bowl – let's get social!". MSNBC. Retrieved 21 September 2012.
  14. ^ Ferenstein, Gregory (4 February 2011). "UFC and Its Gang of 4.6 Million Facebook Friends Body Slam Sports Broadcasting". Fast Company. Retrieved 21 September 2012.
  15. ^ Non, Sergio (12 July 2010). "UFC grabs attention of Facebook flock". USA Today. Retrieved 21 September 2012.
  16. ^ Parham, Jason. "Locked Out: Brand Identity Without Basketball". Retrieved 21 September 2012.
  17. ^ a b Grigoriadis, Vanessa. "America's Tweethearts". Archived from the original on 2012-10-09. Retrieved 21 September 2012.
  18. ^ Rovell, Darren (2 June 2011). "Shaq's Retirement Gives Big Boost To New Company". CNBC. Retrieved 21 September 2012.
  19. ^ Stein, Joel (24 May 2010). "Love Me, Love My Brand, Says the Sultan of Snark". TIME Magazine. Retrieved 21 September 2012.
  20. ^ Stein, Joel (27 October 2011). "Shaquille O'Neal's All-Star Twitter Coach". Business Week. Retrieved 21 September 2012.
  21. ^ Johnson, Andrew (25 October 2009). "35 Entrepreneurs 35 and Younger in the Valley" (PDF). The Arizona Republic. Retrieved 21 April 2010.
  22. ^ Fisher, Eric (19 April 2010). "A True Bleacher Nation: Indians Unveil New Social Media Effort". Sports Business Daily. Retrieved 21 April 2010.
  23. ^ Ruby, Kris (5 August 2010). "20 Best-Branded Women On Twitter". Retrieved 10 August 2010.
  24. ^ Martin, Amy Jo (2012). Renegades Write the Rules. San Francisco: Jossey-Bass. p. 157. ISBN 978-1-118-34051-6.
  25. ^ Ellwood, Andy (29 March 2012). "Stay Sharp". Retrieved 21 September 2012.

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