Ananda Vikatan

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Ananda Vikatan
EditorB.r. s Srinivasan
Year founded1926; 96 years ago (1926)
CompanyVikatan Group Pvt. Ltd.

Ananda Vikatan is a Tamil-language weekly magazine published from Chennai, India.[1]

History and profile[edit]

Ananda Vikatan was started by Late Budalur Vaidyanadhaiyar in February 1926 as a monthly publication. The issue for December 1927 was not published due to financial difficulties. In January 1928 S. S. Vasan bought the rights from Vaidyanadhaiyer and relaunched the publication from February 1928 in a new format[2] He paid 200 (equivalent to 39,000 or US$510 in 2020) at the rate of ₹25 per alphabet in the Tamil language name (ஆனந்த விகடன்) of the publication to buy the rights.[3] He built it up into a weekly and sales soon rose. Ananda Vikatan is still running successfully after ninety years. Veteran journalist and media personality S. Balasubramanian served as editor, managing director and publisher of the magazine for nearly 50 years till 2006.[4] Balasubramanian also mentored generations of journalists and writers. He also started the "Manavar Thittam" or student journalism scheme that is active for the last 30 years and counting. He also launched Junior Vikatan, a biweekly Tamil investigative journal in the 1980s in addition to his many accomplishments as Vikatan's publisher. He was the son of S. S. Vasan and continues to be Chairman Emeritus of the group after handing over the reins to his son B. Srinivasan.

Visual media[edit]

Vikatan Televistas was launched by Vasan Publications in the late 1990s starting with Mega-serials on Sun TV.[5]

Tamil television[edit]

The company ventured into film production as Vikatan Talkies, and successfully made the comedy Siva Manasula Sakthi starring Jiiva and Anuya that launched the career of the director Rajesh.[citation needed] They then followed this with the commercially unsuccessful Vaalmiki.[6] The media house still produces a variety of programs for television and has branched out into various streams of media content with an online digital broadcast of snippets of news, views, interviews etc.[5]

  • Siva Manasula Sakthi (2009)
  • Valmiki (2009)
Series Original run Number of episodes Network Note
Akshaya 1999 50 Sun TV
Panchavarnakili 2000 Sun TV
Alaigal 2001-2003 403 Sun TV
Avargal 2002-2004 Sun TV
Appa 2003 Sun TV
Alli Rajyam 2005 60 Sun TV
Kolangal 2003-2009 1533 Sun TV
Thirumathi Selvam 2007-2013 1360 Sun TV
Thendral 2009-2015 Sun TV
Deivamagal 2013-2018 Sun TV
Priyamanaval 2015-2020 Sun TV
Nayaki 2018-2020 Sun TV
Run 2019-2020 Sun TV
Thamizhum Saraswathiyhum 2021-present Star Vijay
Web Series
Series Original run Number of episodes Network Note
November Story 2021 7 Disney+

Ananda Vikatan Cinema Awards[edit]

The awards ceremony has been held since 2008, with the most recent being in January 2019.[7]

Circulation details[edit]

According to the Audit Bureau of Circulation, for the period of July–December 2004, circulation stood at 4,30,534 per week. This represents a 22 per cent growth over the previous half-year period.[citation needed].


  1. ^ "Vanitha continues to lead regional language magazines".
  2. ^ S. Pasupathy (10 March 2003). "S. S. Vasan" (in Tamil). Archived from the original on 14 March 2017. Retrieved 14 March 2017.
  3. ^ "With a finger on people's pulse". The Hindu. 23 May 2003. Archived from the original on 1 September 2013. Retrieved 13 April 2015.
  4. ^ K. Ramachandran. "Trophy to Remember". The Hindu. Archived from the original on 11 August 2013.
  5. ^ a b "Explained: How Vikatan became a contextual content company driven by technology". Financial Express.
  6. ^ "Preview – Vaalmiki". Kollywood Today. 21 May 2009. Archived from the original on 27 January 2013. Retrieved 24 July 2012.
  7. ^ [1]

External links[edit]