Ananda Vikatan

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Ananda Vikatan
EditorB Srinivasan
Year founded1926; 94 years ago (1926)
CompanyVikatan Group Pvt. Ltd.

Ananda Vikatan is a Tamil-language weekly magazine published from Chennai, India. It was the second largest magazine in circulation within India, as of 2017.[1]

History and profile[edit]

Ananda Vikatan was started by Budalur Vaidyanadhaiyar in February 1926 as a monthly publication. The issue for December 1927 was not published due to financial difficulties. In January 1928 S. S. Vasan bought the rights from Vaidyanadhaiyer and relaunched the publication from February 1928 in a new format[2] He paid 200 (US$2.80) at the rate of ₹25 per alphabet in the Tamil language name (ஆனந்த விகடன்) of the publication to buy the rights.[3] He built it up into a weekly and sales soon rose. Ananda Vikatan is still running successfully after ninety years. Veteran journalist and media personality S. Balasubramanian served as editor, managing director and publisher of the magazine for nearly 50 years till 2006.[4] Balasubramanian also mentored generations of journalists and writers. He also started the "Manavar Thittam" or student journalism scheme that is active for the last 30 years and counting. He also launched Junior Vikatan, a biweekly Tamil investigative journal in the 1980s in addition to his many accomplishments as Vikatan's publisher. He was the son of S. S. Vasan and continues to be Chairman Emeritus of the group after handing over the reins to his son B. Srinivasan.

Vikatan has now evolved as Vikatan group in the Tamil Nadu magazine industry. Vikatan over the years has provided the opportunity for many great Tamil writers such as Kalki Krishnamurthy, Devan, Sujatha Rangarajan, Gnani Sankaran, Madhan, and RK Shanmugam. Cartoons and illustration also flourished, producing work from artists Maya, 'Mali' Mahalingam, Madhan, Sridhar, Silpi, Thanu and Gopulu.

Currently Rajumurugan, Peyon, S.Ramakrishnan and Jeyamohan are some of the notable contributors to Vikatan.

Publications group[edit]

It is part of Vasan Publications, the Vikatan magazine group, which also publishes

Junior Vikatan
Chutti Vikatan
Aval Vikatan
Naanayam Vikatan
Sakthi Vikatan
Sakthi Vikatan
Motor Vikatan
Pasumai Vikatan
Doctor Vikatan
Aval Manamagal
Aval Kitchen
Vikatan Deepavali Malar

Visual media[edit]

Vikatan Televistas was launched by Vasan Publications in the late 1990s starting with Mega-serials on Sun TV.[5]

Serial Produced
Current Productions
Vallamai Tharayo
Past Productions
Ananda Bhavan
Panchavarna Kili
Perai Sollava
Kai Rasi
Thirumathi Selvam

Tamil television[edit]

The company ventured into film production as Vikatan Talkies, and successfully made the comedy Siva Manasula Sakthi starring Jiiva and Anuya that launched the career of the director Rajesh.[citation needed] They then followed this with the commercially unsuccessful Vaalmiki.[6] The media house still produces a variety of programs for television and has branched out into various streams of media content with an online digital broadcast of snippets of news, views, interviews etc.[5]


SocialBlade ranked Vikatan TV YouTube Channel as 36th nationwide with 1.1 billion video views and 53rd with 6.15 million subscribers in Oct 2020.[7][5]

Ananda Vikatan Cinema Awards[edit]

The awards ceremony has been held since 2008, with the most recent being in January 2019.[8]

Circulation details[edit]

According to the Audit Bureau of Circulation, for the period of July–December 2004, circulation stood at 4,30,534 per week. This represents a 22 per cent growth over the previous half-year period.[citation needed].


  1. ^
  2. ^ S. Pasupathy (10 March 2003). "S. S. Vasan" (in Tamil). Archived from the original on 14 March 2017. Retrieved 14 March 2017.
  3. ^ "With a finger on people's pulse". The Hindu. 23 May 2003. Archived from the original on 1 September 2013. Retrieved 13 April 2015.
  4. ^ K. Ramachandran. "Trophy to Remember". The Hindu. Archived from the original on 11 August 2013.
  5. ^ a b c "Explained: How Vikatan became a contextual content company driven by technology". Financial Express.
  6. ^ "Preview – Vaalmiki". Kollywood Today. 21 May 2009. Archived from the original on 27 January 2013. Retrieved 24 July 2012.
  7. ^ Vikatan TV is the most popular YouTube Channel in Tamil Nadu
  8. ^ [1]

External links[edit]