Ananda Vikatan

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Ananda Vikatan
Editor R.Kannan
Categories General
Frequency Weekly
Year founded 1928
Company Vikatan group
Country India
Language Tamil

Ananda Vikatan (Tamil: ஆனந்த விகடன்) is the leading Tamil language weekly magazine published from Chennai, India. It is part of Vasan Publications, the Vikatan magazine group, which also publishes Junior Vikatan (ஜூனியர் விகடன்), Chutti Vikatan (சுட்டி விகடன்), Aval Vikatan ( அவள் விகடன் ), Naanayam Vikatan (நாணயம் விகடன்), Sakthi Vikatan (சக்தி விகடன்), Motor Vikatan (மோட்டார் விகடன்), Pasumai Vikatan ( ), Doctor Vikatan (டாக்டர் விகடன்), TimePass (டைம்பாஸ்), Aval Manamagal (அவள் மணமகள்), Aval Kitchen (அவள் கிச்சன்) and Vikatan Deepavali Malar (விகடன் தீபாவளி மலர்)

Vikatan was started by S. S. Vasan in 1928 when he purchased a humour magazine that was not doing well for Rs. 200.[1] Working hard, he built it up into a weekly and sales soon rose. Ananda Vikatan is still running successfully after nearly eighty years. Veteran journalist and media personality S. Balasubramanian served as editor, managing director and publisher of the magazine for nearly 50 years till 2006.[2] In addition to making the magazine a trendsetter for more than four decades directly as chief editor, Balasubramanian also mentored generations of journalists and writers. He also started the "Manavar Thittam" or student journalism scheme that is still functioning after close to 30 years. He also launched Junior Vikatan, a bieweekly Tamil investigative journal in the 1980s in addition to his many accomplishments as Vikatan's publisher. He was the son of S. S. Vasan and continues to be Chairman Emeritus of the group after handing over the reins to his son B. Srinivasan.

Vikatan has now evolved as Vikatan group and has became an icon in the Tamil Nadu magazine industry. Vikatan over the years has provided the opportunity for many great Tamil writers such as Kalki Krishnamurthy, Devan, Sujatha Rangarajan, Gnani, Madhan, and Nadodi. Cartoons and illustration also flourished, producing work from artists Maya, 'Mali' Mahalingam, Madhan, Sridhar, Silpi, Thanu and Gopulu.

Currently Rajumurugan, Peyon, S.Ramakrishnan and Jeyamohan are some of the notable contributors to Vikatan.

Visual media[edit]

Vikatan Televistas was launched by Vasan Publications in the late 1990s starting with weekly tele-serials on Sun TV. Since, they have become one of the most successful producers of serials in the channel with popular daily soaps Kolangal, Thendral and Thirumathi Selvam. Azhagi and Priyamanaval on Sun TV is the most viewed South Indian TV program during their broadcast.[3][4]

The company ventured into film production as Vikatan Talkies, and successfully made the hit comedy Siva Manasula Sakthi starring Jiiva and Anuya that launched the career of the director Rajesh. They then followed this with the commercially unsuccessful Valmiki.[5] The media house still produces a variety of programs for television and has branched out into various streams of media content with an online digital broadcast of snippets of news, views, interviews etc.

Circulation details[edit]

According to the Audit Bureau of Circulation, for the period of July–December 2004, circulation stood at 4,30,534 per week. This represents a 22 per cent growth over the previous half-year period.


  1. ^ "With a finger on people's pulse". The Hindu. 23 May 2003. Retrieved 13 April 2015. 
  2. ^ "Trophy to Remember". The Hindu. 
  3. ^ "Designed to win". The Hindu. 26 February 2007. Retrieved 24 July 2012. 
  4. ^ Vanita Kohli-Khandekar (6 February 2012). "From content shop to media major". Business Standard. Retrieved 14 March 2014. 
  5. ^ "Preview – Vaalmiki". Kollywood Today. 21 May 2009. Retrieved 24 July 2012. 

External links[edit]