Anastasia Soare

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Anastasia Soare
Anastasia Soare 2018.jpg
Anastasia Soare in 2018
Anastasia Bălămaci

1957/1958 (age 60–61)[1]
Constanţa, Romania
ResidenceBeverly Hills, California, U.S.
Known forCEO and founder of Anastasia Beverly Hills
Net worth$1.2 billion (June 2019)[2]
Victor Soare
(m. 1978; div. 1994)
Children1 daughter
Parent(s)Dumitru Bălămaci
Victoria Babu

Anastasia Soare (née Bălămaci; born 1957/1958) is a Romanian-American billionaire businesswoman, and the CEO and founder of Anastasia Beverly Hills, known as the "Eyebrow Queen".[3][4]

Early life[edit]

Soare was born in Constanţa, Romania.[5][3][6] She is the only child of Dumitru Bălămaci (who died when she was 12) and Victoria Babu, who owned a tailoring shop.[1] She studied art history and architecture in Romania.[6][7]

In 1986 when the ship was docked in Italy, her husband, the ship's captain, visited the American embassy and asked for asylum, and he reached the United States six months later.[8] It was not until three years later, in 1989 at the age of 32, that Soare and her daughter were allowed to leave Romania to join him.[6][8]


In Los Angeles, as she spoke very little English, Soare worked as an aesthetician at a beauty salon and soon realized that eyebrows were an under-exploited area, "I developed a technique for how to shape eyebrows according to people's bone structure and natural eyebrow shape".[3] As her manager did not think there was enough of a market, she rented a room in a Beverly Hills salon, providing facials, body waxing, and eyebrow sculpting.[3] By 1997, she was running her own salon on Beverly Hills' Bedford Drive.[3] As a beautician, she has stated that her first two clients for an eyebrow treatment were Cindy Crawford and Naomi Campbell.[7] Other clients have included Faye Dunaway and Jennifer Lopez.[3]

Soare is the CEO and founder of Anastasia Beverly Hills beauty brand, available in almost 2,000 stores internationally.[3] In 2016, Soare stated that she owned 100% of the company.[6]

As of January 2019, Anastasia Beverly Hills had the most popular Instagram page in the beauty industry, with 18.6 million followers.[7]

In June 2019, Forbes estimated Soare's net worth at $1.2 billion.[3][6]

Personal life[edit]

In 1978, she married Victor Soare, a ship's captain.[1] They had one daughter together, Claudia Norvina Soare, and divorced in 1994.[1][8][9] Her daughter is also active in the business.[7]

She lives in Beverly Hills, California, US.[2]

Soare is also the godmother of actor Sebastian Stan. [10]


  1. ^ a b c d "Arch Angel". Retrieved 26 July 2018.
  2. ^ a b "Forbes profile: Anastasia Soare". Forbes. Retrieved 21 November 2018.
  3. ^ a b c d e f g h "Meet the Woman Behind Anastasia Beverly Hills, a Self-Made Billionaire 'Eyebrow Queen' Who Fled Communism in the '80s to Start a Beauty Empire". Money. Retrieved 24 July 2018.
  4. ^ Dawson Hoff, Victoria (25 August 2014). "11 Must-Know Tips From the Industry's Eyebrow Queen". Elle. Retrieved 30 August 2018.
  5. ^ "Meet the Artist: Anastasia Soare". Anastasia Beverly Hills. Retrieved 4 November 2018.
  6. ^ a b c d e Berg, Madeline. "America's Newest Beauty Billionaire Built An Empire Targeting Women's Eyebrows". Retrieved 24 July 2018.
  7. ^ a b c d Jacques, Renee. "5 Surprising Things You Didn't Know About Anastasia Beverly Hills". Retrieved 26 July 2018.
  8. ^ a b c "Immigrants in Beauty: Anastasia Soare". Retrieved 26 July 2018.
  9. ^ Nast, Condé. "The Much-Anticipated Anastasia Beverly Hills Norvina Palette Is FINALLY Here". Allure. Retrieved 20 December 2018.
  10. ^ beth (2017-08-13). "the best plot twist of 2017 was finding out anastasia beverly hills is sebastian's". @wintrweb. Retrieved 2019-03-29.

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