Anastasia Soare

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Anastasia Soare
Anastasia Soare 2018.jpg
Anastasia Soare in 2018
Born Anastasia Balamaci
1957/1958 (age 59–60)[1]
Nationality American
Occupation Businesswoman
Known for CEO and founder of Anastasia Beverly Hills
Home town Constanţa, Romania
Net worth $1 billion (May 2018)
Victor Soare
(m. 1978; div. 1994)
Children 1 daughter
Parent(s) Dumitru Balamaci
Victoria Babu

Anastasia Soare (born 1957/1958) is an American billionaire businesswoman, and the CEO and founder of Anastasia Beverly Hills, known as the "Eyebrow Queen".[2][3]

Early life[edit]

Soare was born in Romania.[2][4] She grew up in Constanţa, the daughter of Dumitru Balamaci (who died when she was 12) and Victoria Babu, who owned a tailoring shop.[1] She studied art history and architecture in Romania.[4][5]

In 1986, her husband, a ship's captain, when the ship was docked in Italy, visited the American embassy and asked for asylum, and he reached the United States six months later.[6] It was not until three years later, in 1989 at the age of 32, that Soare and her daughter were allowed to leave Romania to join him.[4][6]


In Los Angeles, as she spoke very little English, Soare worked as an aesthetician at a beauty salon and soon realized that eyebrows were an under-exploited area, "I developed a technique for how to shape eyebrows according to people's bone structure and natural eyebrow shape".[2] As her manager did not think there was enough of a market, she rented a room in a Beverly Hills salon, providing facials, body waxing, and eyebrow sculpting.[2] By 1997, she was running her own salon on Beverly Hills' Bedford Drive.[2] As a beautician, she has stated that her first two clients for an eyebrow treatment were Cindy Crawford and Naomi Campbell.[5] Other clients have included Faye Dunaway and Jennifer Lopez.[2]

Soare is the CEO and founder of Anastasia Beverly Hills beauty brand, available in almost 2,000 stores internationally.[2] In 2016, Soare stated that she owned 100% of the company.[4]

As of December 2015, Anastasia Beverly Hills had the most popular Instagram page in the beauty industry, with 7.5 million followers.[5]

In May 2018, Forbes estimated Soare's net worth at $1 billion.[2][4]

Personal life[edit]

In 1978, she married Victor Soare, a ship's captain.[1] They had one daughter together, Claudia Soare, and divorced in 1994.[1][6] Her daughter is also active in the business.[5]


  1. ^ a b c d "Arch Angel". Retrieved 26 July 2018.
  2. ^ a b c d e f g h "Meet the Woman Behind Anastasia Beverly Hills, a Self-Made Billionaire 'Eyebrow Queen' Who Fled Communism in the '80s to Start a Beauty Empire". Money. Retrieved 24 July 2018.
  3. ^ Dawson Hoff, Victoria (25 August 2014). "11 Must-Know Tips From the Industry's Eyebrow Queen". Elle. Retrieved 30 August 2018.
  4. ^ a b c d e Berg, Madeline. "America's Newest Beauty Billionaire Built An Empire Targeting Women's Eyebrows". Retrieved 24 July 2018.
  5. ^ a b c d Jacques, Renee. "5 Surprising Things You Didn't Know About Anastasia Beverly Hills". Retrieved 26 July 2018.
  6. ^ a b c "Immigrants in Beauty: Anastasia Soare". Retrieved 26 July 2018.