Anchor bottler

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Anchor bottler is a term used by cola beverage manufacturers for their major bottlers around the world.

The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China, Eastern Europe and Russia.

Notable anchor bottlers include:

References[edit]

  1. ^ Financial Times "Coca-Cola has tended to keep its bottlers at arm’s length"
  2. ^ Coca-Cola European Partners homepage
  3. ^ Press release: "Coca-Cola European Partners plc combination completed"
  4. ^ Coca-Cola Hellenic - geographic footprint Interactive Map
  5. ^ About CCA - Country overview

External links[edit]