Anchor bottler

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Anchor bottler is a term used by cola beverage manufacturers for their major bottlers around the world.

The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China, Eastern Europe and Russia.

Notable anchor bottlers include:


  1. ^ Financial Times "Coca-Cola has tended to keep its bottlers at arm’s length"
  2. ^ Coca-Cola European Partners homepage
  3. ^ Press release: "Coca-Cola European Partners plc combination completed"
  4. ^ "Coca-Cola Hellenic - geographic footprint Interactive Map". Archived from the original on 2011-08-10. Retrieved 2009-07-06.
  5. ^ About CCA - Country overview[permanent dead link]
  6. ^ a b "Agreement Carlsberg Breweries A/S and The Coca-Cola Company approved". 2001-05-23.[permanent dead link]
  7. ^ "Final agreement between Carlsberg and Coca-Cola". 2000-05-31.
  8. ^ "Swire | Our businesses - Beverages & Food Chain". Retrieved 2020-01-11.

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