Andrew "Andy" P. Mooney is the CEO of Fender Musical Instruments Corporation and former chairman of Disney Consumer Products (DCP). Mooney joined the Walt Disney Company as president of DCP in January 2000 and was made chairman in May 2003. Vertical businesses under Mooney's leadership and the DCP umbrella are The Baby Einstein Company, Disney Publishing Worldwide and newly re-acquired retail chain The Disney Store.
Extensive press coverage indicates Mooney has turned around DCP's business through a variety of initiatives. Reports focus on how he and his team have strengthened the Disney brand at the retail level, encouraged product innovation in the licensing business, and developed strong relationships with many of the world's largest and most trusted retailers including Walmart, Target, Sears/Kmart, and Costco.
Mooney has been credited with pioneering the $4 billion Disney Princess franchise, an idea that Mooney says struck him at a Disney on Ice performance a few years earlier. In Spring 2007, Mooney appeared on news segments and was quoted in numerous publications covering the latest upmarket franchise opportunity for Disney Princess—Disney wedding gowns, a concept created and developed by his executive assistant, Pamela Kemp.
Prior to Disney, Mooney spent 20 years with Nike, Inc. Originally joining Nike's United Kingdom division as chief financial officer, he transitioned to marketing in 1982, holding several senior positions before becoming chief marketing officer for Nike in the United States in 1994. Immediately prior to joining DCP, Mooney was chief marketing officer and head of Nike's $3 billion Global Apparel organization with additional responsibilities for worldwide marketing strategies for the Nike and Jordan brands. He led the reorganization of Nike's brand marketing activities and introduced new advertising strategies.
A native of Whitburn, Scotland, Mooney holds an Accounting Certificate in the United Kingdom.
Andy Mooney was also Quiksilver’s CEO and was known to strain relationships with the surf industry when Quiksilver decided to hold a Black Friday sale on wetsuits right before Christmas, it hurt the specialty store’s sales alienating the brand and eventually leading them to file for bankruptcy. Mooney was eventually replaced in March 2015 by longtime Quiksilver employee Pierre Agnes to restructure the brand.
On March 27, 2015, Quiksilver announced the termination of Mooney as CEO of the company. Expecting better results on this one, he was replaced as CEO by Pierre Agnes, who has worked at Quiksilver for 27 years and was promoted to president in November 2014.
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- Beilfuss, Lisa (March 27, 2015). "Quiksilver Ousts CEO, Installs 27-Year Company Veteran as Chief Executive". The Wall Street Journal. Retrieved March 27, 2015.
- Beilfuss, Lisa (September 13, 2015). "Quiksilver Ousts CEO, Installs 27-Year Company Veteran as Chief Executive". The Orange County Register. Retrieved September 13, 2015.
- "Fender Musical Instruments Corporation Appoints Andy Mooney to CEO". 3 June 2015. Retrieved 3 June 2015.