|Introduced||1967 by Bird's|
|Previous owners||Bird's Custard|
Angel Delight was released in 1967 by the Bird's company, in a strawberries-and-cream flavour. By the 1970s, Bird's had doubled the market for instant desserts. After a lull in popularity during the 1980s, a revival campaign, featuring Wallace & Gromit, was run in 1999. In 2006 the brand was the best-selling line in the UK instant cold desserts sector. The brand is now owned by Premier Foods. The dessert was named Britain's 'favourite childhood dish' in a 2015 survey by Food Network.
Angel Delight is currently sold in five flavours: strawberry, butterscotch, chocolate, mint chocolate and banana. No added sugar variants of the butterscotch, white chocolate and strawberry flavours are also sold. Currently, it is available in three quantity variants: four-serving packets, twelve-serving tubs and single-serving ready-to-eat cups (launched in 2017 in an attempt to modernise the brand, with an accompanying digital marketing campaign). Not all flavours are available in all size formats; for instance, tubs are only available in strawberry and butterscotch flavours.
Discontinued flavours include coffee, tea, coffee walnut, black cherry, blueberry, peach, lime, lemon, blackcurrant, bubblegum, tangerine, vanilla ice cream, forest fruits, popcorn, cotton candy, butter mint and raspberry.
- Fletcher, Ian (13 March 2017). "Now you don't even need to mix Angel Delight as product gets ready-to-eat makeover". Mirror.co.uk. Retrieved 27 June 2017.
- "Angel Delight's Story". angeldelightdesserts.co.uk. Retrieved 12 July 2019.
- Barkham, Patrick (12 July 2006). "The power behind Angel Delight". The Guardian. London. Retrieved 25 March 2015.
- "Angel Delight". Premierfoods.co.uk. Archived from the original on 16 October 2018. Retrieved 12 July 2019.
- Sayid, Ruki (23 June 2015). "Just desserts! Angel Delight voted nation's favourite childhood dish". mirror. Retrieved 30 June 2021.
- Alexander, Saffron (16 March 2017). "Angel Delight and 10 other forgotten foods you can still buy". The Telegraph. Retrieved 27 June 2017.
- Rodger, James (13 March 2017). "Angel Delight is changing MASSIVELY - and this is why". Birminghammail.co.uk. Retrieved 12 July 2019.
- "Angel Delight - TUBS". angeldelightdesserts.co.uk. Retrieved 12 July 2019.