Angel Delight

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Angel Delight
Angel Delight 0486.jpg
Strawberry and butterscotch Angel Delight
Product typeFood
OwnerPremier Foods
CountryUnited Kingdom
Introduced1967 by Bird's
MarketsUnited Kingdom
Previous ownersBird's Custard
Websitewww.angeldelightdesserts.co.uk

Angel Delight is a powdered dessert product produced in the United Kingdom. It is designed to be mixed and whisked with milk to create a mousse-like sweet dessert.[1]

Angel Delight was released in 1967 by the Bird's company,[2] in a strawberries-and-cream flavour. By the 1970s, Bird's had doubled the market for instant desserts.[1] After a lull in popularity during the 1980s, a revival campaign, featuring Wallace & Gromit, was run in 1999.[1] In 2006 the brand was the best-selling line in the UK instant cold desserts sector.[3] The brand is now owned by Premier Foods.[4] The dessert was named Britain's 'favourite childhood dish' in a 2015 survey by Food Network.[5]

Varieties[edit]

Angel Delight is currently sold in five flavours:[2][6] strawberry, butterscotch, chocolate, mint chocolate and banana. No added sugar variants[4] of the butterscotch, white chocolate and strawberry flavours are also sold.[2] Currently, it is available in three quantity variants: four-serving packets, twelve-serving tubs and single-serving ready-to-eat cups (launched in 2017 in an attempt to modernise the brand, with an accompanying digital marketing campaign).[1][7] Not all flavours are available in all size formats; for instance, tubs are only available in strawberry and butterscotch flavours.[8]

Discontinued flavours include coffee, tea, coffee walnut, black cherry, blueberry, peach, lime, lemon, blackcurrant, bubblegum, tangerine, vanilla ice cream, forest fruits, popcorn, cotton candy, butter mint and raspberry.[7]

See also[edit]

References[edit]

  1. ^ a b c d Fletcher, Ian (13 March 2017). "Now you don't even need to mix Angel Delight as product gets ready-to-eat makeover". Mirror.co.uk. Retrieved 27 June 2017.
  2. ^ a b c "Angel Delight's Story". angeldelightdesserts.co.uk. Retrieved 12 July 2019.
  3. ^ Barkham, Patrick (12 July 2006). "The power behind Angel Delight". The Guardian. London. Retrieved 25 March 2015.
  4. ^ a b "Angel Delight". Premierfoods.co.uk. Archived from the original on 16 October 2018. Retrieved 12 July 2019.
  5. ^ Sayid, Ruki (23 June 2015). "Just desserts! Angel Delight voted nation's favourite childhood dish". mirror. Retrieved 30 June 2021.
  6. ^ Alexander, Saffron (16 March 2017). "Angel Delight and 10 other forgotten foods you can still buy". The Telegraph. Retrieved 27 June 2017.
  7. ^ a b Rodger, James (13 March 2017). "Angel Delight is changing MASSIVELY - and this is why". Birminghammail.co.uk. Retrieved 12 July 2019.
  8. ^ "Angel Delight - TUBS". angeldelightdesserts.co.uk. Retrieved 12 July 2019.

External links[edit]