Angus Reid (market research)

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Angus Reid (born December 17, 1947) is the Chairman of the Angus Reid Institute.[1] He has been the recipient of a Canada Council Doctoral Fellowship,[2] the Entrepreneur of the Year award for the Pacific Region in the "services" Category,[3] and was inducted into the Marketing Hall of Legends[4] in 2010. In 1996, he received an honorary Ll.D. degree from the University of Manitoba[5] He has also been awarded honorary doctorates from Simon Fraser University (2003)[6] and Carleton University (2008).[7]

Reid has spent more than four decades asking people what they think and feel about top social, governance and economic issues.


Reid was born in Regina, Saskatchewan. From 1979 to 2001, he was founder and CEO of Angus Reid Group, a market research supplier that grew into the largest research firm in Canada, with revenues of $60 million. It was sold to Ipsos in 2000, to later operate as Ipsos-Reid. Operations in Canada still continue under the name Ipsos[8] as the Canadian arm of the global Ipsos Group.

In 2004, he became CEO of Vision Critical,[9] a software development company.[10] Shortly after, he created Angus Reid Strategies (which integrated with Vision Critical)[11] to apply Vision Critical's technologies to market research.[12] In 2011, Angus Reid became the Chairman at Vision Critical.[13]

In 2014, Reid retired from Vision Critical to found the Angus Reid Institute,[14] a not-for-profit organization dedicated to the advancement of public opinion research in Canada on critical social, economic and policy issues.[15]


Reid has a B.A. and an M.A. in Sociology from the University of Manitoba,[3] and in 1974 he received a Ph.D. in sociology from Carleton University in Ottawa. He has written numerous columns on economic, social and political issues as well as the best-seller "Shakedown: How the New Economy is Changing our Lives" (1996).[16]

Personal life[edit]

Reid resides in West Vancouver, British Columbia, with his wife Margaret. He has a son, Andrew, and a daughter, Jennifer, and five grandchildren.


Reid is the Founder and Chairman of the Angus Reid Institute.[1] The Angus Reid Institute is a federally incorporated charitable foundation dedicated to measurement and advancement of public opinion in Canada on critical social, economic and policy issues.[17] Funded by Reid, the Angus Reid Institute fills a growing gap between the need for data on public opinion and declining support for non-partisan research among traditional sponsors such as the media and government.[14]

In 2010, Reid became a major funder and Co-Founder for the R. James Travers Foreign Corresponding Fellowship, based in Ottawa. This initiative provides $25,000 per year in funding for a foreign correspondent to pursue a major story of interest to Canada.[18]

Since 2011, he has been the founder and major funder for the Monarca Foundation, a Canadian registered charity dedicated to helping families with emergency food, medical supplies and schooling in Mexico. Additionally, Reid was a major donor for the Blusson Spinal Care Center, Vancouver General Hospital[19] in 2010 and St. Paul's High School in Winnipeg, Canada, in 2001 and 2014.[20]

Reid was the Chair of the CKNW Orphans Fund between 2002 and 2007[21] as well as the Founding Chair between 2002 and 2005 at the Canada Institute: Woodrow Wilson International Center for Scholars in Washington, D.C. where he now serves as a member of the advisory board.[22]

Reid was also a board member of the Rick Hansen Foundation between 2002 and 2008,[20] the Norman Paterson School of International Affairs at Carleton University in 2010[23] and Nestle Canada between 1991 and 2003.[24] Reid was also Director at Canada 125 in 1992, 'Care Canada between 1990 and 1992 and the Public Policy Forum between 2006 and 2008.[24]

The Angus Reid Institute[edit]

The Angus Reid Institute is a nonpartisan not-for-profit public opinion research organization based in Vancouver, British Columbia, Canada, that provides information on Canadian issues and trends affecting social, economic, public administration, governance, domestic and foreign policy.[25] It was founded in October 2014 by Angus Reid.[14] It has the status of a registered charity in Canada.[26]

The Angus Reid Institute commissions, researches and disseminates original impartial statistical public opinion polling and policy analysis. It makes this information available through its website and via publications, news media, consultants, social media channels and through its partners.[27]

In fall 2016 the Angus Reid Institute and Canadian Broadcasting Corporation partnered for a nationwide polling project.[28] Stories from the study included Canadian views of multiculturalism in 2016,[29] Quebec's diminished desire for separatism[30] and the lower levels of pride among Canadian millennials.[31]

Angus Reid also published a column discussing the perceptions and realities of multiculturalism in Canada.[32]

According to 2017 Google survey the Angus Reid Institute is Canada's most respected public opinion research organization[33]


  1. ^ a b
  2. ^ Alexander Herman, Paul Matthews and Andrew Feindel Kickstart: How Successful Canadians Got Started. Dundurn Press, 2008
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  4. ^ "Archived copy". Archived from the original on 2010-02-11. Retrieved 2010-11-24.
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  8. ^ Case Law: Ipsos v Angus Reid[permanent dead link]
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  12. ^ "Archived copy". Archived from the original on 2010-12-06. Retrieved 2010-11-26.
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