Angus Reid (market research)

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Angus Reid (born December 17, 1947) is the Chair of the Angus Reid Institute[1] and CEO and Founder of Angus Reid Global. He has been the recipient of a Canada Council Doctoral Fellowship,[2] the Entrepreneur of the Year award for the Pacific Region in the "services" Category,[3] and was inducted into the Marketing Hall of Legends[4] in 2010. In 1996, he received an honorary Ll.D. degree from the University of Manitoba[3] He has also been awarded honorary doctorates from Simon Fraser University (2003)[5] and Carleton University (2008).[6]

Reid has spent more than four decades asking people what they think and feel about top social, governance and economic issues.


Reid was born in Regina, Saskatchewan. From 1979 to 2001, he was founder and CEO of Angus Reid Group, a market research supplier that grew into the largest research firm in Canada, with revenues of $60 million. It was sold to Ipsos in 2000, to later operate as Ipsos-Reid. Operations in Canada still continue under the name Ipsos[7] as the Canadian arm of the global Ipsos Group.

In 2004, he became CEO of Vision Critical,[8] a software development company.[9] Shortly after, he created Angus Reid Strategies (which integrated with Vision Critical)[10] to apply Vision Critical's technologies to market research.[11] In 2011, Angus Reid became the Chairman at Vision Critical.[12]

In 2014, Reid retired from Vision Critical to found the Angus Reid Institute,[13] a not-for-profit organization dedicated to the advancement of public opinion research in Canada on critical social, economic and policy issues.[14] And in February 2019, he returned from retirement to launch Angus Reid Global,[15] a new market research and opinion polling firm serving businesses and organizations across Canada and around the globe.[16]


Reid has a B.A. and an M.A. in Sociology from the University of Manitoba, and in 1974 he received a Ph.D. in sociology from Carleton University in Ottawa. He has written numerous columns on economic, social and political issues as well as the best-seller "Shakedown: How the New Economy is Changing our Lives" (1996).[17]

Personal life[edit]

Reid resides in West Vancouver, British Columbia, with his wife Margaret. He has a son, Andrew, and a daughter, Jennifer, and five grandchildren.


Reid is the Founder and Chairman of the Angus Reid Institute.[1] The Angus Reid Institute is a federally incorporated charitable foundation dedicated to measurement and advancement of public opinion in Canada on critical social, economic and policy issues.[14] Funded by Reid, the Angus Reid Institute fills a growing gap between the need for data on public opinion and declining support for non-partisan research among traditional sponsors such as the media and government.[13]

In 2010, Reid became a major funder and Co-Founder for the R. James Travers Foreign Corresponding Fellowship, based in Ottawa. This initiative provides $25,000 per year in funding for a foreign correspondent to pursue a major story of interest to Canada.[18]

Since 2011, he has been the founder and major funder for the Monarca Foundation, a Canadian registered charity dedicated to helping families with emergency food, medical supplies and schooling in Mexico. Additionally, Reid was a major donor for the Blusson Spinal Care Center, Vancouver General Hospital[19] in 2010 and St. Paul's High School in Winnipeg, Canada, in 2001 and 2014.[20]

Reid was the Chair of the CKNW Orphans Fund between 2002 and 2007[21] as well as the Founding Chair between 2002 and 2005 at the Canada Institute: Woodrow Wilson International Center for Scholars in Washington, D.C. where he now serves as a member of the advisory board.[22]

Reid was also a board member of the Rick Hansen Foundation between 2002 and 2008,[20] the Norman Paterson School of International Affairs at Carleton University in 2010[23] and Nestle Canada between 1991 and 2003.[3] Reid was also Director at Canada 125 in 1992, 'Care Canada between 1990 and 1992 and the Public Policy Forum between 2006 and 2008.[3]

The Angus Reid Institute[edit]

The Angus Reid Institute is a nonpartisan not-for-profit public opinion research organization based in Vancouver, British Columbia, Canada, that provides information on Canadian issues and trends affecting social, economic, public administration, governance, domestic and foreign policy.[24] It was founded in October 2014 by Angus Reid.[13] It has the status of a registered charity in Canada.[25]

The Angus Reid Institute commissions, researches and disseminates original impartial statistical public opinion polling and policy analysis. It makes this information available through its website and via publications, news media, consultants, social media channels and through its partners.[26]

In fall 2016 the Angus Reid Institute and Canadian Broadcasting Corporation partnered for a nationwide polling project.[27] Stories from the study included Canadian views of multiculturalism in 2016,[28] Quebec's diminished desire for separatism[29] and the lower levels of pride among Canadian millennials.[30]

Angus Reid also published a column discussing the perceptions and realities of multiculturalism in Canada.[31]

According to 2017 Google survey the Angus Reid Institute is Canada's most respected public opinion research organization[32]

Angus Reid Global[edit]

In February 2019, Reid launched his latest business venture, Angus Reid Global,[15] a market research and opinion polling firm serving the research intelligence needs of businesses and organizations across Canada. With offices in Vancouver, British Columbia and Toronto, Ontario, Angus Reid Global offers a suite of data collection tools to measure public opinion and consumer attitudes and behaviours on a variety of topics. Central to that is the Angus Reid Forum,[33] a web-based community of thousands of Canadian respondents answering questions and surveys through online, mobile, and chat technologies.

Angus Reid Global employs a cross-section of experts in the fields of panel management, market and opinion research, and data solutions offering research services for businesses, brands, governments, not-for-profit organizations, and others.[34]


[24] [35] [36] [37] [38] [39] [40] [41]

  1. ^ a b "Our Team". Retrieved 20 April 2019.
  2. ^ Alexander Herman, Paul Matthews and Andrew Feindel Kickstart: How Successful Canadians Got Started. Dundurn Press, 2008
  3. ^ a b c d "University of Manitoba - University Governance - Angus E. Reid, LL.D., May 29, 1996". Retrieved 20 April 2019.
  4. ^ "Archived copy". Archived from the original on 2010-02-11. Retrieved 2010-11-24.CS1 maint: archived copy as title (link)
  5. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2016-03-30. Retrieved 2017-08-24.CS1 maint: archived copy as title (link)
  6. ^ "Archived copy". Archived from the original on 2016-03-04. Retrieved 2012-06-10.CS1 maint: archived copy as title (link)
  7. ^ [[permanent dead link]
  8. ^ "Daily Research News Online no. 10692 - Angus Reid and Vision Critical to Merge". Retrieved 20 April 2019.
  9. ^ "Archived copy". Archived from the original on 2013-07-20. Retrieved 2013-07-24.CS1 maint: archived copy as title (link)
  10. ^ [1][dead link]
  11. ^ "Archived copy". Archived from the original on 2010-12-06. Retrieved 2010-11-26.CS1 maint: archived copy as title (link)
  12. ^ "Vision Critical's Angus and Andrew Reid". Retrieved 20 April 2019.
  13. ^ a b c May 19, Lori Culbert Updated; 2017 (24 November 2001). "Story of a shattered life: A single childhood incident pushed Dawn Crey into a downward spiral - Vancouver Sun". Retrieved 20 April 2019.
  14. ^ a b "Opinion Polls". Angus Reid Institute. Retrieved 20 April 2019.
  15. ^ a b "Angus Reid Global - Market & Opinion Research". Retrieved 20 April 2019.
  16. ^ "Angus Reid forms new research agency - News". Research Live. Retrieved 20 April 2019.
  17. ^ [2][dead link]
  18. ^ [3]
  20. ^ a b "St. Paul's High School : News". Retrieved 20 April 2019.
  21. ^ "Leading Canadian Social Researcher Dr. Angus Reid New Chair of CKNW Orphans' Fund". Corus Entertainment. Retrieved 20 April 2019.
  22. ^ "Angus Reid". Wilson Center. 28 December 2012. Retrieved 20 April 2019.
  23. ^ "Archived copy". Archived from the original on 2014-09-27. Retrieved 2014-12-18.CS1 maint: archived copy as title (link)
  24. ^ a b Mckenzie, Kevin Hinton & Ryan. "BCBusiness". BCBusiness. Retrieved 20 April 2019.
  25. ^ "Angus Reid Institute". Retrieved 20 April 2019.
  26. ^ "About the Institute". Retrieved 20 April 2019.
  27. ^ "What makes us Canadian? A study of values, beliefs, priorities and identity". 4 October 2016. Retrieved 20 April 2019.
  28. ^ "Archived copy". Archived from the original on 2016-10-12. Retrieved 2016-10-11.CS1 maint: archived copy as title (link)
  29. ^ "Archived copy". Archived from the original on 2016-10-12. Retrieved 2016-10-11.CS1 maint: archived copy as title (link)
  30. ^ "Archived copy". Archived from the original on 2016-10-12. Retrieved 2016-10-11.CS1 maint: archived copy as title (link)
  31. ^ "Archived copy". Archived from the original on 2016-10-11. Retrieved 2016-10-11.CS1 maint: archived copy as title (link)
  32. ^ "Google Surveys - Survey report". Retrieved 20 April 2019.
  33. ^ "Angus Reid returns to commercial polling with stake in Vancouver insights panel". Retrieved 20 April 2019 – via The Globe and Mail.
  34. ^ "Angus Reid Global - About". Retrieved 20 April 2019.
  35. ^ "In the News - Vision Critical". Retrieved 20 April 2019.
  36. ^ "Majority of Canadians support Charlie Hebdo's right to publish cartoons of Muhammed, poll shows". 23 February 2015. Retrieved 20 April 2019.
  37. ^ "Many Canadians check work emails in free time: Poll - CTV News". Retrieved 20 April 2019.
  38. ^ "Amid security debate, former PMs call for better intelligence accountability - CTV News". Retrieved 20 April 2019.
  39. ^ "Pollster Angus Reid Leaves Vision Critical". Retrieved 20 April 2019.
  40. ^ "Sorry Ron MacLean fans, George Stroumboulopoulos is here to stay". The Globe and Mail. Retrieved 20 April 2019.
  41. ^ "Angus Reid on challenges facing democracy: 'We elect a prime minister who has almost dictatorial power'". The Globe and Mail. Retrieved 20 April 2019.

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