Animal Planet Poland

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Animal Planet
Animal Planet logo (black and green).svg
Launched October 1997; 20 years ago (1997-10) (SD)
9 September 2009; 8 years ago (2009-09-09) (HD)
Closed 31 January 2015; 2 years ago (2015-01-31) (SD)
Owned by Discovery Networks CEEMEA
Picture format 1080i (HDTV)
Audience share 0.27% (2011, Nielsen[1])
Country Poland
Language Polish
English
Broadcast area Poland
Headquarters Warsaw, Poland
Replaced by Discovery Life (SD version)
Sister channel(s) Discovery Channel
Discovery World
Discovery Science
Discovery Travel & Living
Discovery Historia
Investigation Discovery
Website www.animalplanet.pl
Availability
Satellite
Cyfrowy Polsat Channel 164 (HD)
nc+ Channel 78 (HD)
Orange Polska Channel 455 (HD)
Cable
Inea Channel 183 (HD)
Multimedia Polska Channel 63 (HD)
Toya Channel 311 (HD)
UPC Polska Channel 381 (HD)
Vectra Channel 507 (HD)

Animal Planet Poland is a Polish television channel and was launched in Poland in October 1997. From the very beginning the channel broadcast documentaries devoted to animals and wildlife. The broadcast of the channel was created specially for the needs of the Polish market.

In September 2003, the channel updated its logo and got a new slogan - "Wciągnie cię". The change was accompanied by a new schedule and an advertising campaign.[2][3][4]

On 1 October 2008 the channel scrapped the old Animal Planet logo with an elephant and a globe and started using the new logo which had previously been introduced in the United States.[5][6][7]

On 9 September 2009 a second channel based on this brand was launched: Animal Planet HD. The channel's layout was different from the Animal Planet's SD channel, although the channels broadcast similar programs.

In February 2012, Animal Planet became the producer of Animal Planet – Niepojęty świat zwierząt.

Distribution[edit]

Animal Planet has been available in Poland at least since 1998 when Wizja TV launched. The channel grew significantly in 2002 when it reached several new distribution agreements.[8]

In the fourth quarter of 2014, it was announced that Animal Planet in SD quality will be replaced by Discovery Life.[9] The changes did not affected the HD distribution of Animal Planet.

Animal Planet HD[edit]

This channel was launched in Poland on 9 September 2009. It has a separate schedule in order for it to show only high-definition programmes. It was he ninth channel launched by Discovery in Poland.[10] It was initially only available on the N platform, but launched on Cyfra+ on 16 September.

References[edit]

  1. ^ "Najlepsze kanały tematyczne: TVN 24 przed Disneyem". wirtualnemedia.pl. 9 January 2012. 
  2. ^ "Animal Planet zmienia wizerunek kanału i rozpoczyna kampanię". Mediamikser.pl. September 18, 2003. 
  3. ^ "Nowy wizerunek Animal Planet". WirtualneMedia.pl. September 18, 2003. 
  4. ^ "Kanał telewizyjny Animal Planet będzie obudowywał swój brand". Mediamikser.pl. October 20, 2003. 
  5. ^ "Zupełnie nowy wizerunek Animal Planet". WirtualneMedia.pl. September 19, 2008. 
  6. ^ "Nowy wizerunek Animal Planet". Discovery Media Polska. September 18, 2008. 
  7. ^ "Animal Planet zmienia identyfikację wizualną i wzmacnia ramówkę". Mediamikser.pl. September 18, 2008. 
  8. ^ "Animal Planet rośnie". WirtualneMedia.pl. November 8, 2002. 
  9. ^ http://www.wirtualnemedia.pl/artykul/discovery-life-zastapi-animal-planet-ma-przyciagnac-wiecej-widzow
  10. ^ "Discovery wprowadza drugi kanał HD do Polski". WirtualneMedia.pl. September 3, 2009. 

External links[edit]