Animate

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For other uses, see Animate (disambiguation).
This article is about the company. It is not to be confused with Animation.
animate Ltd.
株式会社アニメイト
Industry Retail
Founded 1983
Headquarters Tokyo, Japan
Area served
Japan
Taiwan
Hongkong
Thailand
Website Official website
Animate Ikebukuro main store.

Animate Ltd. (株式会社アニメイト Kabushiki gaisha Animeito?) is the retailing arm of MOVIC and is the largest retailer of anime, games, and manga in Japan. The first and headquarters store of Animate opened in 1983 and is located in Ikebukuro, a district in Tokyo, Japan.

Retail stores[edit]

Currently, there are 117 Animate stores in Japan, two in Taiwan (Taipei and Taichung), one in Hong Kong, and one in Bangkok, Thailand.[1]

Former stores[edit]

Subsidiaries[edit]

  • Animate Film (アニメイトフィルム): An animation studio.
  • Libre Publishing (リブレ出版株式会社): Originally part of BiBLOS Co.,Ltd (株式会社ビブロス). Following the bankruptcy of Biblos on 2006-04-05 caused by the chain bankruptcy started by its parent company Hekitensha (碧天舎),[2] animate, MOVIC, Frontier Works Inc. funded the company allowing BiBLOS Co.,Ltd to continue operation. On 2006-05-01, the company was renamed to Libre Publishing and became a subsidiary of animate Ltd.[3] However, the company was still registered as established on 2000-12-28.
  • Animate Oversea Co., Ltd. (安利美特股份有限公司): A join venture of animate Ltd., Kadokawa Taiwan Corporation, and Nongxueshe (later United Distribution Co.). The company acts as an operator of Animate branches in Taiwan and Hong Kong. In 2000, the first overseas store was established in Ximending, Taibei.[4]
  • animate Shanghai Co.,LTD. (魅特(上海)商贸有限公司): Established in May 2011.
  • Tianmao (天猫): A Taobao online store operated by animate Shanghai Co.,LTD., established in 2012-01-06.
  • Animate North AMERICA, Ltd.: A North American subsidiary.
  • acos co.,ltd. (株式会社アコス): A subsidiary specialized in costumes.
  • ACOS animate costume kan (ACOS アニメイトコスチューム館): A chain of costume shops by acos co.,ltd.
  • ACOS Online Shop (ACOSオンラインショップ): An online shop for acos co.,ltd.

Group companies[edit]

  • Movic Co. Ltd. (株式会社ムービック)
  • Movic Promote Service(株式会社ムービックプロモートサービス)
  • Marine ENTERTAINMENT Inc. (株式会社マリン・エンタテインメント)
  • coade (株式会社コアデ): The company name was derived from its own slogan 'Code Anime Design'.
  • Frontier Works Inc. (株式会社フロンティアワークス)
  • ANIBRO Ltd. (株式会社アニブロ): On January 23, 2008, Animate's rival company, Broccoli, announced that they collaborated with Animate and made a new company "AniBro", with Animate holds 70% of the company, while Broccoli holds 30%. The president of the company will be the CEO of Animate, although he will continue to manage Animate along with AniBro. AniBro plans to expand using the AniBro brand to many places in Japan.[5]
  • SHOSEN (株式会社書泉): Became part of animate Ltd. on 2011-06-29.[6]

Former subsidiaries[edit]

  • Wanwan plus (ワンワンプラス): Established in 2004, and was later closed.
  • Chikyuu ya (ちきゅーや): Operated by animate since 2008, and was later closed in 2014-12-22.
  • coade (株式会社コアデ) Rakuten branch: Established in 2010-12-01, and was later closed in 2013.
  • USA Animate Online Shop: An online store for the United States market for Animate North AMERICA, Ltd., established in Jan 2013.[7] The online store was closed on 2016-02-29 with orders made after 2016-02-21 being rejected, but products remain available at selected Kinkuniya Book Stores.

Marketing[edit]

Meito Anisawa (兄沢 命斗 Anisawa Meito?) is Animate's mascot character, affectionately known as the Anime Tenchō (アニメ店長?). He is depicted as a wild anime character with spiky hair and rippling muscles, clad with the Animate uniform, going to extreme measures to promote Animate's goods. An original video animation based on the character was produced by Gainax and released in 2002. Another OVA was released in 2010. An animation project which crosses over Anime Tencho with the Touhou Project was produced by ufotable and aired on November 20, 2010 at the Animate Ichioshi Bishojo Anime Matsuri to celebrate the 10th anniversary of Animate's mascot character.[8] Meito has also made various appearances in other media, such as the Lucky Star anime series and video games such as Disgaea 4 and Touch My Katamari.[9] Meito is voiced by Tomokazu Seki in his anime appearances, and is voiced by Lex Lang in the English dub of Lucky Star.

References[edit]

External links[edit]