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Industry Photo Slideshow Software
Founded August 2006
Founders Jason Hsiao, Brad Jefferson, Stevie Clifton, Tom Clifton
Headquarters New York City, U.S.

Animoto is a cloud-based video creation service that produces video from photos, video clips, and music into video slideshows.[1] Animoto is based in New York City with an office in San Francisco.[2]

Company history[edit]

Animoto was founded in August 2006 by Jason Hsiao, Brad Jefferson, Steve Clifton and Tom Clifton because of the poor video quality found on the internet.[3] Animoto’s patented Cinematic Artificial Intelligence technology allows users to turn photos, video clips and music into video slideshows.[4] Animoto’s founders include former producers of ABC, MTV, VH1, Comedy Central and the Documentary Group.[5]

Animoto launched a Facebook application during the 2008 SXSW Interactive Festival. The application experienced viral growth in April 2008. According to The New York Times, by mid-April, Animoto's Facebook application had nearly 750,000 people sign up in three days. At the peak, almost 25,000 people tried Animoto in a single hour.[6] Animoto decided to use Amazon's cloud computing servers in order to meet the growing number of subscribers.[7]

In June 2009, the Animoto launched an iPhone app, allowing users to create video using pictures on their mobile phone.[8]

By January 2013, the company had reached 6 million users and received a patent for its Cinematic Artificial Intelligence technology.[2]

In July 2018, the company was hacked, leading to unauthorized access of Animoto user personal information.[9]

See also[edit]