Screenshot of online Animoto video editor
|Industry||Photo Slideshow Software|
|Founders||Jason Hsiao, Brad Jefferson, Stevie Clifton, Tom Clifton|
|Headquarters||New York City, U.S.|
Animoto was founded in August 2006 by Jason Hsiao, Brad Jefferson, Steve Clifton and Tom Clifton because of the poor video quality found on the internet. Animoto’s patented Cinematic Artificial Intelligence technology allows users to turn photos, video clips and music into video slideshows. Animoto’s founders include former producers of ABC, MTV, VH1, Comedy Central and the Documentary Group.
Animoto launched a Facebook application during the 2008 SXSW Interactive Festival. The application experienced viral growth in April 2008. According to The New York Times, by mid-April, Animoto's Facebook application had nearly 750,000 people sign up in three days. At the peak, almost 25,000 people tried Animoto in a single hour. Animoto decided to use Amazon's cloud computing servers in order to meet the growing number of subscribers.
In June 2009, the Animoto launched an iPhone app, allowing users to create video using pictures on their mobile phone.
By January 2013, the company had reached 6 million users and received a patent for its Cinematic Artificial Intelligence technology.
In July 2018, the company was hacked, leading to unauthorized access of Animoto user personal information.
- Animoto raises $25M to invest in mobile video creation — Tech News and Analysis
- Animoto celebrates its fifth birthday with 6 million users
- Animoto: The No-Infrastructure Startup | Fast Company | Business + Innovation
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