Anker (company)

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Anker
Subsidiary
IndustryElectronics
FoundedAugust 2011; 8 years ago (2011-08)
FounderSteven Yang
Headquarters
Area served
  • Asia
  • North America
  • Europe
  • Middle East
Products
ParentAnker Innovations
Websiteanker.com

Anker is a Chinese electronics brand owned by Anker Innovations[1] based in Shenzhen, Guangdong. The brand is known for producing computer and mobile peripherals. The name Anker comes from the German word for anchor.

History[edit]

Anker Astro, a mobile battery charger introduced in 2011
An Anker SoundCore interactive speaker display

Steven Yang started Anker in 2011 after working as a software engineer for Google in California. He moved to Shenzhen, China. In early 2012, Google's then-head of sales in China, Dongping Zhao was hired. He became president of Anker Innovations in 2018.[2] In 2012, Anker switched its focus from replacement laptop batteries to smartphone battery chargers and wall chargers.[2]

Anker maintains subsidiaries in the United States, Germany, the United Kingdom, Japan and China. Before 2017, Anker devices were almost exclusively sold on the Amazon Marketplace. Anker now sells their products on their website and at major retailers, including Best Buy, Target and Walmart, in addition to Amazon.

Products[edit]

Anker‘s primary market is mobile charging accessories, including power banks, charging cables, and USB charging hubs. Anker also produces smart home appliances and security gadgets under the name Eufy, portable video projectors under the name Nebula, Bluetooth earphones and speakers under the name Soundcore, and car accessories under the name ROAV.

Controversies[edit]

In 2016, a batch of Anker USB-C charging cables suffered a manufacturing defect that could potentially cause damage to connected hardware leading to a recall.[3]

References[edit]

  1. ^ Chokkattu, Julian (2018-01-08). "Anker Innovations' six key sub-brands focus on smart home, batteries, and more". Digital Trends. Retrieved 2018-07-13.
  2. ^ a b Staff, Nick (2017-05-22). "How Anker is beating Apple and Samsung at their own accessory game". The Verge. Retrieved 2017-05-22.
  3. ^ "Ankers away! USB-C cables recalled over freakin' fried phone fears". TheRegister.com. Retrieved 2017-02-01.

External links[edit]