Annenberg School for Communication at the University of Pennsylvania
- There are multiple Annenberg Schools. For the communications school at USC, see USC Annenberg School for Communication and Journalism. See also Annenberg (disambiguation).
The Walnut Street entrance to the school
|University of Pennsylvania|
|Dean||Michael X. Delli Carpini|
|Address||3620 Walnut Street, Philadelphia, PA, USA|
Red and Blue|
|Affiliations||University of Pennsylvania|
The Annenberg School for Communication is the communication school at the University of Pennsylvania. The school was established in 1958 by Wharton School's alum Walter Annenberg as the Annenberg School of Communications. The name was changed to its current title in 1990.
Gilbert Seldes was the first dean at the school, serving from 1959 until 1963. George Gerbner, an advisor to communications commissions and a major contributor to cultivation theory, became dean in 1964. He held the post until 1989, refocusing the school away from an emphasis on professional training and toward research and theory. He founded the Cultural Indicators Project in 1967, measuring trends in television content and how it shaped perceptions of society. The Annenberg School launched its doctoral program in 1968. The school retained ownership of the Journal of Communication from 1974 to 1991, which was published by Penn while Gerbner was editor.
Kathleen Hall Jamieson was dean from 1989 to 2003. In 1989, the Annenberg School and Oxford University Press published the four-volume International Encyclopedia of Communications, the first broad-based attempt to survey the entire communication field. In 1990, the school changed its name to Annenberg School for Communication. During Jamieson's deanship, the school received two large endowments from the Annenberg Foundation. In 1993, Walter and Leonore Annenberg, through their foundation, granted Penn $120 million to endow the school and establish the Annenberg Public Policy Center. In 2002, Annenberg Foundation gave $100 million to the school for scholarships, faculty chairs, and classroom refurbishment. Also during this time, Annenberg School suspended its master's program; as a result, students move directly into the doctoral program. After Jamieson stepped down as dean in 2003, the school named Michael X. Delli Carpini to the position. His term was extended until 2018.
Annenberg School's faculty and staff primarily work in the following core research areas:
- Activism, communication and social justice
- Communication neuroscience
- Critical journalism studies
- Culture and communication
- Digital media and social networks
- Global and comparative communication
- Health communication
- Media and communication effects
- Media institutions and systems
- Political communication
- Visual communication
Annenberg School offers a five-year doctoral program. Annenberg also offers a joint doctoral degree in communication and political science. The school hosts postdoctoral fellowships and visiting scholars.
- Oscar H. Gandy, Jr. (retired, 2006), Herbert Schiller professor of Communication studies
- Kathleen Hall Jamieson, professor of communication, and Director of the Annenberg Public Policy Center
- Elihu Katz, American-Israeli sociologist, and winner of the UNESCO-Canada McLuhan Prize
- Klaus Krippendorff, professor for cybernetics, and creator of the Krippendorff's Alpha coefficient
- Monroe Price, media scholar, and former Dean of the Benjamin N. Cardozo School of Law
- Richard J. Stonesifer, president of Monmouth University
- Christopher Yoo, professor of Law, Communication and Computer Information Science
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