Anthony Pratkanis

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Anthony Pratkanis
Anthony Pratkanis.jpg
Anthony Pratkanis at SkeptiCalCon May 29, 2011
Born (1957-04-02) April 2, 1957 (age 57)
Portsmouth, Virginia
Nationality United States
Fields Psychology
Alma mater Ohio State University
Known for Propaganda expert
Notable awards UCSC's Excellence in Teaching Award.

Anthony R. Pratkanis is Professor of Psychology at the University of California in Santa Cruz, California.[1] Pratkanis is an expert on economic fraud crimes, terrorist and dictator propaganda, marketing and consumer behavior, and subliminal persuasion.


In 1984, Pratkanis received his Ph.D. in Social Psychology from Ohio State University.[1] Pratkanis's main psychological interests are social and group psychology, persuasion and social influence, communications, prejudice and stereotypes.[1]

For his courses on Social Influence and Social Psychology, Anthony Pratkanis received the UCSC's "Excellence in Teaching Award".[2] He was elected as a fellow to the American Psychological Association in 1995.[2]

In February 2011 Pratkanis was elected as a Fellow of the Committee for Skeptical Inquiry[3]

On May 29, 2011 Pratkanis lectured on "Influence and Persuasion in Selling Flimflam" at the 2nd annual SkeptiCalCon event held in Berkeley, California, where he jokingly touted himself as "America's most beloved social psychologist," and ironically detailed how to use propaganda and other persuasive techniques to set yourself up as a con man selling non-scientific ideas to a gullible public.[4]


  • Pratkanis, A. R., & Aronson, E. (2001). Age of propaganda: The everyday use and abuse of persuasion (rev. ed.). New York: W. H. Freeman.
  • Social Psychology (Vol. 2) by Elliot Aronson and Anthony Pratkanis
  • Weapons of Fraud: A Source Book for Fraud Fighters (Weapons of Fraud: A Source Book for Fraud Fighters) by Anthony Pratkanis and Doug Shadel
  • Attitude Structure and Function by Anthony R. Pratkanis, Steven J. Breckler, and Anthony G. Greenwald
  • Guide to the Analysis of Propaganda and Persuasion by Anthony R. Pratkanis
  • Social Psychological Perspectives on Affirmative Action: A Special Issue of Basic and Applied Social Psychology
  • Social Psychological Perspectives on Affirmative Action: A Special Issue of Basic and Applied Social Psychology by Marlene E. Turner and Anthony R. Pratkanis[1][5]

External links[edit]


  1. ^ a b c d "Anthony Pratkanis". Social Psychology Network. 2001-03-30. Retrieved 2008-07-04. 
  2. ^ a b "Anthony Pratkanis Bio". 2001-03-30. Retrieved 2008-07-04. 
  3. ^ "CSI announces new Fellows". Archived from the original on 30 June 2011. Retrieved 2011-08-07. 
  4. ^ "SkeptiCalCon 2011". 2011. Retrieved 2011-06-02. 
  5. ^ "Anthony Pratkanis: Books". Retrieved 2008-07-04.