|Anthony Jay Robbins|
Tony Robbins in 2009
Anthony J. Mahavoric|
February 29, 1960
North Hollywood, California, U.S.
|Known for||Motivational speaker|
Becky Robbins (m. 1984–1997)|
Sage Robbins (m. 2001)
|Children||4, including Jairek Robbins|
Anthony Jay Robbins (born Anthony J. Mahavoric on February 29, 1960) is an American author, entrepreneur, philanthropist and life coach. Robbins is known for his infomercials, seminars, and self-help books including Unlimited Power and Awaken the Giant Within.
Robbins is the founder of several companies that earn approximately $6 billion in annual sales. In 2015 and 2016 he was listed on the Worth Magazine Power 100 list. He is also a philanthropist, partnering with organizations such as Feeding America.
- 1 Early life
- 2 Career
- 3 Select bibliography
- 4 Teachings
- 5 Philanthropy
- 6 Legal issues
- 7 Television and film
- 8 Personal life
- 9 Associated people
- 10 References
- 11 External links
Robbins was born Anthony J. Mahavoric in North Hollywood, California, on February 29, 1960. Robbins is the eldest of three children and his parents divorced when he was 7. His mother then had a series of husbands, including Jim Robbins, a former semi-professional baseball player who legally adopted Anthony when he was 12.
Tony Robbins was raised in Glendora, California, and attended Glendora High School. He was elected student body president in his senior year. While growing up, Robbins worked as a handyman to help provide for his siblings.
During high school, Robbins grew ten inches, a growth spurt later attributed to a pituitary tumor. He has said his home life was "chaotic" and "abusive". When he was seventeen years old, he left home and never returned. Robbins later worked as a janitor, and did not attend college.
In the early 1980s, soon after meeting Neurolinguistic Programming co-founder John Grinder, the two became partners. At this time Robbins taught NLP and Ericksonian Hypnosis. In 1983 Robbins learned to firewalk, and incorporated it into his seminars.
In 1988 Robbins released his first infomercial, Personal Power, produced by Guthy Renker, which helped to promote his services as a "peak performance coach". The infomercial helped Robbins gain wide exposure, selling his Personal Power self-help audiotapes. His early infomercials featured celebrities such as Pro Football Hall of Fame quarterback Fran Tarkenton and actor Martin Sheen. By 1991 an estimated 100 million Americans in 200 media markets had seen his infomercials.
In 1997, Robbins began the Leadership Academy seminar. He is a speaker on the seminar circuit sponsored by Learning Annex. Robbins was a featured speaker at the 2007 Technology, Entertainment and Design (TED) conference. Approximately 4 million people have attended his live seminars.
Together with Cloé Madanes, Robbins founded the Robbins-Madanes Center for Intervention, an organization that trains life skills coaches to help families and individuals deal with addiction and other issues.
In 2014, Robbins, along with a group of investors including Magic Johnson, Mia Hamm, and Peter Guber, acquired rights to launch a Major League Soccer franchise in Los Angeles, California, currently referred to as the Los Angeles Football Club. The soccer team is scheduled to begin competition in 2018.
In 2016, Robbins partnered with Golden State Warriors co-owner Peter Guber and Washington Wizards co-owner Ted Leonsis to purchase Team Liquid, an esports pro gaming organization. In 2017 Team Liquid won The International 7, a Dota 2 tournament with a prize pool of over $24 million.
Robbins has worked on an individual basis with Bill Clinton, Justin Tuck, Wayne Gretzky, Serena Williams, Hugh Jackman and Pitbull. He has also counseled American businessmen Peter Guber, Steve Wynn and Marc Benioff. He was named one of the "Top 50 Business Intellectuals" by Accenture and one of the "Top 200 Business Gurus" by the Harvard Business Press, and is ranked on the Forbes Celebrity 100.
Robbins was criticized for critical comments made about the Me Too movement at a seminar in San Jose, California on March 15, 2018. According to a video of the event released on social media by NowThisNews, Robbins stated his opinion that, "If you use the #MeToo movement to try to get significance and certainty by attacking and destroying someone else… all you've done is basically use a drug called significance to make yourself feel good." He went on to tell a story about a "very powerful man" who passed on hiring a female candidate even though she was the most qualified because she was too attractive and would be "too big a risk". Following criticism for these comments, Robbins posted an apology on his Facebook page, saying 'I apologize for suggesting anything other than my profound admiration for the #MeToo movement.'
In 2014, inspired by the financial crisis that cost many Americans their retirement savings, he published Money: Master the Game, which reached #1 on the New York Times best-selling list in December.
- Unlimited Power. Free Press. (1986) ISBN 0-684-84577-6
- Awaken the Giant Within. Free Press. (1991) ISBN 0671791540
- Giant Steps. Touchstone. (1994) ISBN 0671891049
- Money: Master the Game. Simon & Schuster. (2014) ISBN 1476757801
- Unshakeable: Your Financial Freedom Playbook. Simon & Schuster. (2017) (co-authored with Peter Mallouk) ISBN 1501164589
Throughout his writings, seminars, and speeches, Robbins espouses viewpoints, techniques, and other practices he asserts can help adherents improve their lives. Among these are methods he calls the "controlling state" and "neuro-associative conditioning". He speaks about various "human needs, influences that affect people, the power of making decisions" and the need to achieve "emotional mastery".
Robbins holds multiple seminars annually. These seminars include Unleash the Power Within, Date with Destiny, Life and Wealth Mastery, Business Mastery and Leadership Academy.
Health and energy
"Energy: The Fuel of Excellence", a chapter in Unlimited Power, is dedicated to a discussion of health and energy. It endorses the Fit For Life program of Harvey and Marilyn Diamond, food combining and deep breathing. Robbins refers to Harvey and Marilyn Diamond as his "former partners".
Anthony Robbins Foundation
In 1991, Jay Robbins founded the Anthony Robbins Foundation. The charity helps individuals and organizations to make a difference in the quality of life for youth, homeless, hungry, prisoners, elderly and disabled. The Basket Brigade, one of the programs of the Foundation, brings groups of volunteers across the world together to assemble and deliver baskets of food and household items to needy families.
In 2016 Robbins and his Foundation partnered with Bob Carr and the Give Something Back Foundation on the ROC 'N Robbins Challenge event. Carr matched the $1 million Robbins donated at the event, with the proceeds going to send 100 low-income students to medical school.
In 2014, he donated the profits of his book, Money: Master the Game, along with an additional personal donation, through Feeding America to provide meals to people in need. The combined donation fed 100 million needy people in 2014-15, according to the charity. Robbins partnered with the charity again in 2016 to provide 100 million more meals. On February 2, 2017, Feeding America announced that the 100 Million More Meals Challenge, conducted in partnership with Robbins, helped provide more than 101.6 million meals to children, families and seniors through Feeding America's network of 200-member food banks in 2016. Robbins also donated profits from Unshakeable: Your Financial Freedom Playbook to Feeding America.
Robbins helped raise money for Operation Underground Railroad, a non-profit organization that fights against child trafficking and slavery with the assistance of former CIA, Navy SEALs, and Special Ops operatives.
In May 1995, Robbins Research International (R.R.I.) settled with the Federal Trade Commission over alleged violations of the agency's Franchise Rule. Under the settlement, R.R.I. was not found to have violated any law and agreed to pay $221,260 in consumer redress.
Wade Cook sued Robbins for allegedly using copyrighted terms from Cook's book Wall Street Money Machine in Robbins' seminars. In 2000, a jury awarded Cook $655,900 judgement, which was appealed. Cook and Robbins settled for an undisclosed amount.
In 2001, the British Columbia Supreme Court ruled that The Vancouver Sun had defamed Robbins when it called him an "adulterous, wife-stealing hypocrite." The court awarded Robbins $20,000 in damages and his legal costs.
In July 2012, the San Jose Mercury News published a story reporting that multiple people had been burned and hospitalized during one of Robbins' fire-walking events on July 19, 2012. This story was picked up by other media outlets, including Fox News. These reports were later retracted as inaccurate. A corrective article was published by The Huffington Post.
On June 24, 2016, it was reported that "dozens were burned and required medical attention after attempting to walk on hot coals during a fire-walking event at a Tony Robbins seminar in Dallas, Texas". Several attendees were transported to medical facilities to treat burns, and a bus was used as a staging-area for between 30 and 40 people who were less seriously hurt. A spokeswoman for the Robbins organization stated, "Someone unfamiliar with the process of the fire-walk called 911 reporting the need for emergency services vehicles […] there was no need for emergency personnel […] only 5 of 7,000 participants requested an examination beyond what was readily available on site."
Television and film
Robbins has played cameo roles in the films Reality Bites, The Cable Guy and the 2001 film Shallow Hal; the performances were generally poorly received. He also appeared in The Roseanne Show and an episode of The Sopranos. He plays himself in the 2010 documentary film The Singularity Is Near: A True Story about The Future.
In July 2010, NBC debuted "Breakthrough with Tony Robbins", a reality show that followed Robbins as he helped the show's participants face their personal challenges. NBC canceled the show after airing two of the planned six episodes due to low viewership of 2.8 million. In March 2012, the OWN Network picked up the show for another season beginning with the original first season set to re-run and thereafter leading directly into the new 2012 season. In April 2012, Robbins began cohosting Oprah's Lifeclass on the OWN Network.
In 2015, film maker Joe Berlinger directed and produced the documentary "Tony Robbins: I Am Not Your Guru", about the Tony Robbins event "Date with Destiny" after filming it in Boca Raton, Florida, in December 2014. It premiered at the South by Southwest film festival in March 2016 and opened the American Documentary Film Festival (AmDocs) in Palm Springs in February 2016. The documentary was translated into languages for 190 countries and released by Netflix on July 15, 2016.
In 1984, Robbins married Rebecca "Becky" Jenkins after meeting her at a seminar. Jenkins had three children from two former marriages, whom Robbins adopted. Robbins and Jenkins filed for divorce in 1998.
- "How celebrity coach Tony Robbins spends his millions". Business Insider. Retrieved 2017-06-29.
- Schnall, Marianne (2014-11-20). "Interview with Tony Robbins on His New Book, 'Money: Master the Game'". Huffington Post. Retrieved 2017-06-29.
- Inc., NASDAQ,. "Feeding America to Ring The Nasdaq Stock Market Opening Bell". GlobeNewswire News Room. Retrieved 2017-06-29.
- FOX. "Tony Robbins: "Money: Master the Game"". KTTV. Retrieved 2017-06-29.
- "The Power 100 | 2016". Worth. 2016-10-17. Retrieved 2017-10-18.
- "The Power 100 | 2016". Worth. Retrieved 2017-06-29.
- O'Keefe, Brian (October 31, 2014). "Tony Robbins, The CEO Whisperer". Fortune. Retrieved November 1, 2014.
- O'Keefe, Brian (October 30, 2014). "Tony Robbins, The CEO Whisperer". Fortune. Retrieved 2017-06-29.
- Granberry, Michael (October 1, 1991). "A True Believer: Tony Robbins Has Attracted Converts – and Critics – to His Positive-Thinking Empire". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-06-29.
- Rolando Ponce de Leon. "Anthony Robbins: A true motivation life". MotivationLife. Archived from the original on October 16, 2009. Retrieved December 31, 2009.
- "Tony Robbins tribute to Jim Rohn - Success Guide". www.success-guide.com. Retrieved 2017-07-02.
- "Who Inspires Tony Robbins?". SUCCESS. November 17, 2016. Archived from the original on July 10, 2017. Retrieved July 2, 2017.
- Robbins, Tony (2007). Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny. Free Press. ISBN 0-671-79154-0.
- Brynildssen, Shawna; Smith, Dawn M. (2011). "Guthy-Renker Corporation," International Directory of Company Histories. 119 (Karen Hill ed.). Detroik: St. James Press.
- GRANBERRY, MICHAEL (1991-10-01). "A True Believer : Tony Robbins Has Attracted Converts--and Critics--to His Positive-Thinking Empire". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-07-02.
- Robbins, Anthony (2005). Leadership Academy Manual. San Diego, California: Robbins Research International, Inc. p. 3.
- "Who is Tony Robbins? • AISUCCES". AISUCCES (in Romanian). Retrieved 2017-07-02.
- "The Learning Annex | Online Classes | Adult Education | About Us". www2.learningannex.com. Retrieved 2017-07-02.
- "From addict to leader". Israel National News. Retrieved 2017-07-02.
- Baxter, Kevin (2014-10-30). "Magic Johnson, Mia Hamm among owners of new L.A. pro soccer team". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-07-02.
- "Will Ferrell joins Magic Johnson and Mia Hamm as an owner of new MLS team LAFC". For The Win. 2016-01-08. Retrieved 2017-07-02.
- O'Keefe, Brian. "Deep-pocketed owners bet big on new MLS soccer team in Los Angeles". Fortune. Retrieved 2017-07-02.
- "eSports powerhouse Team Liquid picked up by new investor group". Engadget. Retrieved 2017-10-18.
- Allen, Eric Van. "Team Liquid Wins Over $10 Million At International Dota 2 Tournament". Compete. Retrieved 2017-10-18.
- "Why Bill Clinton Has Tony Robbins on Speed Dial". Inc.com. 19 March 2015. Archived from the original on 2015-03-20. Retrieved 2017-07-02.
- "Slump buster: Giants' Tuck walks on hot coals". ESPN.com. Retrieved 2017-07-02.
- "Tony Robbins has taught this productivity trick to clients ranging from Bill Clinton to Serena Williams". Business Insider. Retrieved 2017-07-02.
- "Hugh Jackman on His Surprising Hollywood BFFs and Mother's Abandonment". The Hollywood Reporter. Retrieved 2017-07-02.
- Addicted2SuccessTV (2013-05-26), Pitbull Motivated For Success By Tony Robbins, retrieved 2017-10-18
- O'Keefe, Brian. "Tony Robbins, The CEO Whisperer". Fortune. Retrieved 2017-07-02.
- "Accenture Study Yields Top 50 'Business Intellectuals' Ranking of Top Thinkers and Writers on Management Topics | Accenture Newsroom". newsroom.accenture.com. Retrieved 2017-07-02.
- Caprino, Kathy. "Tony Robbins Reveals The Top 6 Leadership Blind Spots That Cripple Business Success". Forbes. Retrieved 2017-07-02.
- "The Celebrity 100 - Forbes.com". www.forbes.com. Retrieved 2017-10-18.
- "Tony Robbins Dragged Over #MeToo Comments: 'Biggest Pile of Dog S–'". SFGate. Retrieved 2018-04-07.
- "NowThis on Twitter". Twitter. Retrieved 2018-04-07.
- Reimel, Erin. "Popular Life Coach Tony Robbins Tried to Mansplain #MeToo—and Movement Founder Tarana Burke Responded". Glamour.com. Retrieved 8 April 2018.
- "No. 1 best-selling author Tony Robbins gives a deeply personal interview for Jan. 2015 SUCCESS magazine". SUCCESS. December 12, 2014. Archived from the original on August 4, 2017. Retrieved July 5, 2017.
- Ellin, Abby (2010-08-06). "With Tony Robbins, Self-Help Author". The New York Times. ISSN 0362-4331. Retrieved 2017-07-05.
- Channick, Robert. "Self-help guru Tony Robbins tackles financial advice". chicagotribune.com. Retrieved 2017-07-05.
- Israel, Ira (2014-12-24). ""Money: Master The Game:" Book Review". Huffington Post. Retrieved 2017-07-05.
- Ellin, Abby (2010-08-06). "With Tony Robbins, Self-Help Author". The New York Times. ISSN 0362-4331. Retrieved 2017-07-18.
- "Neuro Associative Conditioning". www.sportshealth4u.com. Archived from the original on January 30, 2009. Retrieved July 18, 2017.
- Schnall, Marianne (2012-04-29). "An In-depth Interview With Life Coach Tony Robbins". Huffington Post. Retrieved 2017-07-18.
- Tony Robbins (2016-01-21), Science of Achievement & Art of Fulfillment | Tony Robbins, retrieved 2017-07-18
- Heller, Karen (1 December 2014). "Tony Robbins, Self-Help Guru, is Larger Than Life". Washington Post. Retrieved 18 July 2017.
- Robbins, Tony (1987). Unlimited Power. Fawcett Columbine (Ballantine Books). ISBN 0-449-90280-3.
- "Our History - Anthony Robbins Foundation". anthonyrobbinsfoundation.org. Retrieved 2017-07-16.
- "Our Mission". Anthony Robbins Foundation. Retrieved 15 July 2015.
- "Basket Brigade - Anthony Robbins Foundation". anthonyrobbinsfoundation.org. Retrieved 2017-07-16.
- Schnall, Marianne (2016-05-28). "Tony Robbins and Bob Carr Join Forces to Change the World One Child at a Time". Huffington Post. Retrieved 2017-10-18.
- Charity Navigator (2013). "Anthony Robbins Foundation". Charity Navigator Ratings. Retrieved January 4, 2014.
- Hellmich, Nanci (10 December 2014). "Tony Robbins' 7 steps to financial freedom in retirement". USA Today. Retrieved 15 July 2015.
- "Tony Robbins Provides Millions More Meals To Feeding America® To Help Families In Need". Feeding America. Retrieved 2017-07-16.
- "Tony Robbins on The Profound Moment That Inspired Him To End Hunger Nationwide". Woman's Day. 2015-08-08. Retrieved 2017-07-16.
- "Reports from Feeding America - GlobalGiving". www.globalgiving.org. Retrieved 2017-07-16.
- America, Feeding. "Tony Robbins and Feeding America® Exceed Goals and Provide Millions of Meals to Help Families in Need". www.prnewswire.com. Retrieved 2017-07-16.
- "Tony Robbins: The Day I Became (Truly) Wealthy – Thrive Global". Thrive Global. 2016-11-30. Retrieved 2017-07-16.
- "Benefactors". Global Learning XPRIZE. 2016-04-19. Retrieved 2017-10-18.
- Shinneman, Shawn (21 March 2017). "After a-ha moment, Dallas CEO leads charge against sex trafficking". www.bizjournals.com. Retrieved 2017-10-18.
- "Robbins Research International, Inc". Federal Trade Commission. 1995-05-16. Retrieved 2017-07-03.
- Hoffman, Ivan. "Fair Use: Further, Further Issues". www.ivanhoffman.com. Retrieved 2017-07-05.
- "Wade Cook Jury Award vs. Tony Robbins Upheld by 9th Circuit Court. - Free Online Library". www.thefreelibrary.com. Retrieved 2017-07-05.
- "Casetext". casetext.com. Retrieved 2017-10-18.
- Hoffman, Ivan. "Fair Use: Further, Further Issues". www.ivanhoffman.com. Retrieved 2017-10-18.
- "News > News Item". Stockwatch. Archived from the original on April 27, 2006. Retrieved October 17, 2011.
- "2005 BCSC 1634 Robbins v. Pacific Newspaper Group Inc. et al". Courts.gov.bc.ca. Retrieved October 17, 2011.
- Doocy, Steve (August 8, 2012). "Fox News". Archived from the original on August 9, 2012.
- Schnall, Marianne (July 31, 2012). "Tony Robbins Sets the Record Straight About Fire Walk 'Controversy'". Huffington Post. Retrieved August 7, 2012.
- Kurhi, Eric; Gomez, Mark (July 21, 2012). "San Jose: 21 people treated for burns after firewalk at Tony Robbins appearance". San Jose Mercury News. Retrieved July 22, 2012.
- "Robbins Seminar Continues Despite Dozens Burned At Fire-Walking Event".
- "Robbins Seminar Continues Despite Dozens Burned At Fire-Walking Event". Retrieved 2017-07-05.
- "False Alarm at Tony Robbins's Dallas Seminar". Inc.com. 24 June 2016. Archived from the original on 1970-01-01. Retrieved 2017-07-05.
- Ramirez, Cesar (18 March 2010). "Tony Robbins. Do You Really Know Him?". Cesar Ramirez. Retrieved 10 July 2017.
- Flanagan, Graham (28 March 2015). "Tony Robbins reveals the real story behind his unforgettable 'Shallow Hal' cameo". Business Insider. Retrieved 10 July 2017.
- "Tony Robbins Net Worth". The Celeb Worth. 26 July 2013. Retrieved 10 July 2017.
- "The SIngularity Is Near (2010)". wn.com. 4 May 2014. Retrieved 10 July 2017.
- "Tony Robbins Hungry". YouTube. 2012-06-13. Retrieved 2013-09-28.
- Schneider, Michael (February 9, 2009). "''Variety'': "NBC Picks Up ''Breakthrough with Tony Robbins''"". Variety.com. Retrieved October 17, 2011.
- "Breakthrough with Tony Robbins to Debut July 27". TVGuide.com.
- Press, The Associated. "Tony Robbins' series pulled from NBC schedule". sandiegouniontribune.com. Retrieved 2017-07-10.
- "Tony Robbins, Parts 1 and 2". Oprah.com. 2012-02-19.
- "First Look: Breakthrough with Tony Robbins". Oprah.com. Retrieved 2017-07-10.
- Gallo, Carmine (February 24, 2012). "How Tony Robbins Gets in Peak State for Presentations". Forbes.com.
- Catsoulis, Jeannette (2016-07-12). "Review: 'Tony Robbins: I Am Not Your Guru' Depicts a Self-Help Prophet". The New York Times. ISSN 0362-4331. Retrieved 2017-07-10.
- Gallo, Carmine. "How Tony Robbins Gets in Peak State for Presentations". Forbes. Retrieved 2017-07-10.
- Sharf, Zack. "Joe Berlinger's Tony Robbins Documentary to Open 2016 AmDocs Film Festival | IndieWire". www.indiewire.com. Retrieved 2017-07-10.
- "Netflix Premiers New Joe Berlinger Documentary – Tony Robbins: I am Not Your Guru Exclusively to Members Worldwide on July 15". Netflix. March 9, 2016. Retrieved 2017-07-10.
- "Tony Robbins: An Awakened Giant Within… Life & Lessons". One Life Success. 1 May 2014. Archived from the original on 20 July 2014. Retrieved 11 August 2015.
- Geoffrey Brewer (November 1993). "Is this guy for real?". Sales & Marketing Management. p. 92.
- Robbins, Anthony J. (2002). "Business Leader Profiles for Students". pp. 390–394.
- "About - Tony Robbins". Tony Robbins.
- "Tony Robbins' True Love". Oprah.com. Retrieved 2017-07-03.
- Neal Hall (30 June 2005). "Robbins posed as waiter to meet future in-laws, court told: Father-in-law says his daughter, millionaire were 'really good friends' in August 2000". Vancouver Sun.
- "How you can better influence people".
|Wikimedia Commons has media related to Tony Robbins.|
|Wikiquote has quotations related to: Tony Robbins|