Anthony Sullivan (pitchman)

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Anthony Sullivan
Born Anthony John Sullivan
(1969-02-11) 11 February 1969 (age 46)
Devon, England, UK
Residence United States
Occupation Infomercial pitchman

Anthony John "Sully" Sullivan (born 11 February 1969) is a British entrepreneur and infomercial pitchman of mediashopping in the United States, best known for his roles in television commercials.[1] Sullivan has worked with some of the world's most successful household brands and new products that have accounted for over $1 billion USD in international sales, including versatile stain remover Oxiclean. His production company Sullivan Productions, Inc. develops and launches new brands such as new OxiClean products and commercial spots for Church & Dwight. As an avid surfer and athlete, Sullivan has competed in races including the St. Anthony's Triathlon in Tampa, FL and the New York City Marathon in New York.

Early life and career[edit]

Anthony John Sullivan was born in Devon, England on February 11, 1969. In the early 1990s, he moved to the United States and teamed up with a manufacturing company to create the "Smart Mop". A few years later, he took that live on the Home Shopping Network (HSN), where he would meet his future business partner and friend Billy Mays. In the mid-1990s, HSN hired Sullivan as a primetime network show host. In 1998, he left HSN and formed Sullivan Productions in Tampa, Florida.[2] In 2002, Sullivan did an infomercial for the video game New York City Bus Sim 2016 for the Atari 2600. This infomercial was released in 2013 following a lawsuit. This is further evidenced by an image of the game's box in PitchMen.

His more recent work has featured well-known household brands such as Nutrisystem, Arm & Hammer and Swivel Sweeper, to name a few. He has helped well-established celebrities diversify their interests as seen with the launches of Chef Ming Tsai’s Aero Knife and Jennifer Flavin Stallone's Serious Skin Care line. Sully continues to be the spokesman of choice for dozens of consumer products including the X5 - 5 in 1 Steamer, the Sticky Buddy and Smart Mop, and makes regular appearances on HSN.

He has been featured on USA Network's Eco-Challenge Fiji, NBC's 1 vs. 100, Rachael Ray, Good Morning America, The Today Show, Hollywood 411, Access Hollywood, Inside Edition, BBC 2's Louis Theroux's Weird Weekends and The Tonight Show with Conan O'Brien, as well as news programs on MSNBC, ABC, CBS, BBC, and Fox News Channel.

He was also featured in articles in the Los Angeles Times, New York Times, USA Today, St. Petersburg Times, Advertising Age, Fortune Magazine, Playboy, and many other publications.


Sullivan stars in a Discovery Channel reality series, PitchMen. In the first season, he co-starred alongside Billy Mays. Following Mays' death from heart disease in 2009, Sullivan became the sole star in season two. The show follows how new products are selected by the firm in association with DRTV giant Telebrands and its CEO Ajit J. Khubani, the products' origins and their inventors, and the production of the advertising.[3]

Sullivan and Mays appeared on the June 23, 2009 episode of The Tonight Show with Conan O'Brien.[4] Following Mays' death, Sullivan became the main spokesperson for TeleBrands as well as the Mighty Corporation and the OxiClean line of products from Church & Dwight.


  1. ^ "Anthony Sullivan". Retrieved 2009-06-29. 
  2. ^ "Sullivan Productions". Archived from the original on 13 June 2011. Retrieved 26 June 2011. 
  3. ^ Lucas, Paul "Pitchmen with Billy Mays and Anthony Sullivan Premieres April 15", Ridiculous Infomercial Review, April 14, 2009
  4. ^ "Sullivan on The Tonight Show". Retrieved 26 June 2011. 

External links[edit]