Anti-aging product

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Anti-aging cream

Anti-aging creams are predominantly moisturiser-based cosmeceutical skin care products marketed with the promise of making the consumer look younger by reducing, masking or preventing signs of skin aging. These signs are laxity (sagging), rhytids (wrinkles), and photoaging, which includes erythema (redness), dyspigmentation (brown discolorations), solar elastosis (yellowing), keratoses (abnormal growths), and poor texture.[1] Anti-aging supplements are a set of ingestible products that are designed to reduce or diminish the effects of aging. This includes things such as vitamin supplements, powders and teas. They are designed to reduce or diminish the effects of aging. Many products seek to hide the effects of aging while others claim to alter the body's chemical balances to slow the physical effects of aging.[2] A comprehensive grading scale for anti-aging of the skin has been validated and categorizes skin aging as: laxity (sagging), rhytids (wrinkles), and the various categories of photoaging, including erythema (redness), dyspigmentation (brown discolorations), solar elastosis (yellowing), keratoses (abnormal growths), and poor texture.[3]

Despite great demand, many anti-aging products and treatments have not been proven to give lasting or major positive effects. One study found that the best performing creams reduced wrinkles by less than 10% over 12 weeks, which is not noticeable to the human eye.[4] Another study found that cheap moisturisers were as effective as high-priced anti-wrinkle creams.[5] A 2009 study at Manchester University, funded by the manufacturer of the cream, showed that a proprietary blend of ingredients had a positive effect after six months of daily application when extrapolated to a twelve month basis of comparison.[6][7] The statistical methods used to show this have been criticized.[8]

Traditionally, anti-aging creams have been marketed towards women, but products specifically targeting men are increasingly common.[9] Marketing of anti-aging products has been criticized as reinforcing ageism, particularly against women.[10] According to Toni Calasanti of Virginia Tech, anti-aging ads specifically reinforce the belief that older people should look like middle-aged people, and that old age comes with a loss of gender identity.[11]


Anti-aging creams may include conventional moisturising ingredients. They also usually contain specific ingredients claimed to have anti-aging properties, such as:


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  3. ^ Alexiades-Armenakas MR, Dover JS, Arndt KA (May 2008). "The spectrum of laser skin resurfacing: nonablative, fractional, and ablative laser resurfacing". Journal of the American Academy of Dermatology. 58 (5): 719–37, quiz 738-40. doi:10.1016/j.jaad.2008.01.003. PMID 18423256.
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  8. ^ Bland, Martin (19 November 2009). "Keep young and beautiful: evidence for an "anti‐aging" product?". Significance. 6 (4): 182–183. doi:10.1111/j.1740-9713.2009.00395.x.
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  10. ^ Global report on ageism (Report). World Health Organization. 18 March 2021. p. 11. ISBN 9789240016866.
  11. ^ Calasanti, T. (1 September 2007). "Bodacious Berry, Potency Wood and the Aging Monster: Gender and Age Relations in Anti-Aging Ads". Social Forces. 86 (1): 335–355. doi:10.1353/sof.2007.0091.
  12. ^ Kafi, R.; Kwak, H. S.; Schumacher, W. E.; Cho, S.; Hanft, V. N.; Hamilton, T. A.; King, A. L.; Neal, J. D.; Varani, J.; Fisher, G. J.; Voorhees, J. J.; Kang, S. (2007-05-01). "". Archives of Dermatology. 143 (5): 606–12. doi:10.1001/archderm.143.5.606. PMID 17515510. Retrieved 2012-02-14.
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  14. ^ Skin Pharmacology and Applied Skin Physiology, January–April 1999, pages 79–84
  15. ^ Lephart, Edwin D. (November 2013). "Protective effects of equol and their polyphenolic isomers against dermal aging: Microarray/protein evidence with clinical implications and unique delivery into human skin". Pharmaceutical Biology. 51 (11): 1393–1400. doi:10.3109/13880209.2013.793720. ISSN 1388-0209. PMID 23862588.
  16. ^ Magnet, U.; Urbanek, C.; Gaisberger, D.; Tomeva, E.; Dum, E.; Pointner, A.; Haslberger, A.G. (October 2017). "Topical equol preparation improves structural and molecular skin parameters". International Journal of Cosmetic Science. 39 (5): 535–542. doi:10.1111/ics.12408. PMID 28574180. S2CID 44910993.
  17. ^ Equol – a Topically Applied Phyto-Oestrogen Improves Skin Characteristics Urbanek C, Haslberger A, Hippe B, Gessner D, Fiala H, Equol – a Topically Applied Phyto-Oestrogen Improves Skin Characteristics. Global ingredients and Formulations Guide 2016
  18. ^ Lephart, Edwin (2018-01-29). "Equol's Anti-Aging Effects Protect against Environmental Assaults by Increasing Skin Antioxidant Defense and ECM Proteins While Decreasing Oxidative Stress and Inflammation". Cosmetics. 5 (1): 16. doi:10.3390/cosmetics5010016. ISSN 2079-9284.
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