Antler Luggage

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[1]

Antler Ltd
Limited Company
Industry Luggage
Founded 1914 in Birmingham , United Kingdom
Founder John Boultbee Brooks
Headquarters London, United Kingdom
Key people
David Sharman, CEO
Owners Lloyds Development Capital Limited (L.D.C.)[2]
Website www.antler.co.uk

Antler is a British company that has been designing and manufacturing luggage since 1914. The company is headquartered in London, United Kingdom.

History[edit]

1914–1930[edit]

In 1914, the son of a famous bicycle seat manufacturer, John Boultbee Brooks,[3] decided to enter the passenger luggage market, producing leather wardrobe trunks for ocean voyages and unique motor trunks which were attached to cars. A keen interest in wildlife led to the adoption of the stag’s head and antlers as the brand symbol for the luggage line and has remained to this day.

1939–1945[edit]

Through necessity, Antler started producing haversacks, webbing belts and military equipment. After the war there was a return to the luggage business, with innovation playing a part again with the development of soft-sided luggage.

1950s[edit]

Tourism boomed in the 1950s as air travel became more accessible and affordable. Antler needed to adjust to consumer demands with products that combined soft and hard materials and fabrics in one suitcase.

1960s[edit]

In 1962, Antler moved from the Midlands to Bury, North Manchester. Antler also had sites in Mossley, Littleborough and Exeter. In 1965, Antler employed 400 workers and exported their products internationally.

Today[edit]

In 2010, the Midland team of Lloyds Development Capital Limited (L.D.C.)[2] backed the management buyout of luggage brand Antler.[4]

In 2013, Antler left its headquarters in Bury, Greater Manchester, to relocate in Central London. This relocation was followed by more changes in the subsequent years and most notably the re-launch of RevelationLondon, Antler sister's brand.

Antler now operates from its offices in London, Chicago and China.

References[edit]

  1. ^ Antler Ltd
  2. ^ a b LDC. "Antler - LDC". ldc.co.uk. Retrieved 7 June 2017. 
  3. ^ "Brooks Timeline". www.brooksengland.com. Retrieved 7 June 2017. 
  4. ^ Administrator, birminghampost (20 May 2010). "LDC Midland office back Antler deal". Retrieved 7 June 2017. 

External links[edit]