Apartment List

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Apartment List logo.svg
Type of site
Apartment search engine
Available in English
Headquarters Bay Area, United States
Owner Vertical Brands
Launched September 2011

ApartmentList is a website that aggregates apartment listings from sources on the web into one map-based interface. The company won the 2012 Webby for Best Real Estate Site (People's Voice). In June 2012, Multi Family Executive reported that ApartmentList.com had surpassed the 500,000 users/month mark. In August 2013, Inc. Magazine placed Apartment List #108th on the list of fastest growing companies in America.[1] In November 2016, ApartmentList raised $30 million in Series B funding led by Canaan Partners, with participation from Matrix Partners and Glynn Capital.[2]

Background information[edit]

Apartmentlist is the flagship website of the Internet start-up group Vertical Brands. John Kobs and Chris Herndon co-founded this start-up group, and are the acting CEO and president, respectively.[3] ApartmentList.com was launched at the TechCrunch "Disrupt" conference in 2011.[4]

Vertical Brands[edit]

Vertical Brands, headquartered in San Francisco, California, has 31 full-time employees (as of June 2012). Vertical Brands creates online meta-search experiences for consumers. Apartmentlist.com is the company's first full-scale website that is publicly available.[5]

John Kobs[edit]

Prior to co-founding Vertical Brands, John Kobs was an investor at TICC Capital, a Greenwich-based investment firm specializing in middle-market Internet companies and other technology-related firms. Prior to TICC, Kobs was an investment banker at both Thomas Weisel Partners and KeyBanc Capital Markets. Kobs is the chairman and co-founder of Chat Sports, Inc., an online social networking experience for sports fans. He currently sits on the board of directors of the Alumni Association of his Alma Mater, Case Western Reserve University. He graduated from CWRU with a degree in Business Management and a concentration in Finance.[3]

Chris Herndon[edit]

Prior to co-founding Vertical Brands, Herndon spent several years as an investor, most recently with GTCR Golder Rauner, a Chicago-based private equity firm. Before that, he worked in the Merchant Banking division of Goldman Sachs. Herndon is a co-founder and advisor to the 40 Acres Group, an Austin-based real estate investment firm that owns and operates a portfolio of student rental properties. He is also a co-founder and board member of Philanthropedia, a new website that helps ordinary donors make smarter giving decisions.[citation needed] Chris has an MBA from Stanford University and a BBA from the University of Texas at Austin.[3]


ApartmentList aggregates millions of apartment listings from hundreds of sources around the web into one map-based interface. Its aim is to reduce the time it takes for renters to find their next home.

Meta search for apartments[edit]

Apartmentlist pulls their listings from numerous apartment listings services. These partners include:[6]


Named as one of the "6 Apps you don't want to miss"[7] Apartment List became mobile in June 2013 with the release of an app on iOS, followed by the release of an app on Android in December.