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Korean transcription(s)
 • Hangul
 • Hanja
 • Revised Romanization Apgujeong-dong
 • McCune–Reischauer Apkujǒng-tong
Apgujeong, Seoul
Apgujeong, Seoul
Apgujeong dong gangnamgu.PNG
Country South Korea
 • Total 2.53 km2 (0.98 sq mi)
Population (2001)
 • Total 33,036
 • Density 13,058/km2 (33,820/sq mi)
Apgujeong-dong Community Service Center

Apgujeong-dong (Hangul압구정동; hanja狎鷗亭洞) is a ward of Gangnam-gu in Seoul, South Korea. The dong originates from a pavilion with the same name founded by Han Myung-hoi, a high-ranking government official during the Joseon dynasty.[1] It is an upmarket residential, fashion, shopping, and educational area. The Hanja name translates into "Disrespectful Seagull Pavilion," a reference to his nickname, which itself was a reference and a mark of his arrogance to his seemingly unlimited power he gained under King Sejo while he continued to pose as a servant, similar to the position of a high-flying seagull that lands when it needs to.

One of the main shopping area is Apgujeong Rodeo Street, along with Cheongdam-dong Fashion Street in Cheongdam-dong and Garosu-gil in Sinsa-dong, which are connected by the main avenue Apgujeong-ro. It is seen as a fashionable and trendsetting destination.[2][3]


View of Apgujeong-dong drawn by Jeong Seon in the early 18th century

The area contains upscale department stores, shops, boutiques, hagwons, cafes and restaurants.

Apgujeong Rodeo Street is located opposite the Galleria Department Store, with shops of local and international designers as well as Nori Market, The Vanessa Bruno outlet, Mui Mui Cafe, and On Friday Restaurant.[4]

The former headquarters of SM Entertainment in Apgujeong-dong, Gangnam-gu, Seoul in 2012, now under renovations as the company's global training center.

On the eastern extreme of Apgujeong lied the headquarters of K-pop entertainment agency S.M. Entertainment. The company moved their offices to Cheongdam-dong in 2012. The building is going under renovations to serve as a Global Training Center for SM Entertainment trainees. The Caffè Pascucci coffee chain in Apgujeong was used as one of the main filming locations for Seoul Broadcasting System's 2001 drama Beautiful Days, starring Lee Byung-hun, Choi Ji-woo, Ryu Si-won, Shin Min-a, Lee Jung-hyun and Lee Yoo-jin.[5]


Schools located in Apgujeong-dong:

  • Apgujeong Elementary School
  • Apgujeong Middle School
  • Sinsa Middle School
  • Apgujeong High School
  • Cheongdam High School
  • Hyundai Senior High School


It is served by Apgujeong Station and Sinsa Station on the Seoul Subway Line 3. There is Bundang Line Apgujeongrodeo Station at east, boundary of Cheongdam-dong

See also[edit]


  1. ^ "압구정동 (Apgujeong-dong 狎鷗亭洞)". Doosan Encyclopedia (in Korean). Retrieved 2008-04-16. 
  2. ^ Rahn, Kim (28 July 2011). "Three Gangnam districts show latest fads". Korea Times. Retrieved 11 April 2013. 
  3. ^ "Apgujeong & Cheongdam". Korea Tourism Organization. Retrieved 11 April 2013. 
  4. ^ "Apgujeong Rodeo Street, Gangnam". Visit Seoul. Seoul City Tourism. Retrieved 11 April 2013. 
  5. ^ "Beautiful Days". Korean TV Drama. Korea Tourism Organization. Retrieved 1 June 2012. 

External links[edit]

Coordinates: 37°31′52″N 127°01′52″E / 37.531°N 127.031°E / 37.531; 127.031