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AppleMasters was a group of selected people from all over the world who used and endorsed the Apple Macintosh computer. According to Apple, AppleMasters were "an international group of educators, artists, designers, writers, producers, architects, inventors, scientists, business leaders, humanitarians, musicians, athletes and others who think different."[1] As part of Apple's "Think Different" advertising campaign, Apple would use the members in various forms of advertising - including company events and commercials. In return, Apple would reimburse the members with free computers and other Apple branded equipment.[2] The more active members included Sinbad, Herbie Hancock, James Woods, Gregory Hines, and Bryan Adams.[3]

Duration of the program[edit]

The AppleMasters program was launched in 1996. The program was managed globally by Kanwal Sharma[2] Based on findings at's WayBackMachine, Apple removed the program from their web site on or before August 7, 2002.[4]

During the program's life, the following people were members of:


  1. ^ Apple Inc's AppleMasters site (defunct) Archived August 3, 2004, at the Wayback Machine.
  2. ^ a b c d e f g h i Celebs Flock to Apple Hype Fest Janelle Brown. 02/12/99
  3. ^ Apple Developer Connection
  4. ^ AppleMasters archive on Internet Archive
  5. ^ "Michael Backes". Archived from the original on February 9, 2010. Retrieved 2010-05-25.
  6. ^
  7. ^ "LOUIS FISHAUF | art direction | graphic design | illustration". 1998-01-25. Retrieved 2010-05-25.
  8. ^ "Zaha Hadid Architects". Archived from the original on 20 June 2010. Retrieved 2010-05-25.
  9. ^ "Takenobu Igarashi". Retrieved 2010-05-25.
  10. ^ "Product Designers and Product Design consultants". Seymourpowell. Archived from the original on 22 May 2010. Retrieved 2010-05-25.