Apple Bottoms

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Apple Bottom jeans

Apple Bottoms is a fashion brand for women launched in 2003 by rap artist Nelly, Yomi Martin and Ian Kelly.[1][2] The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories.[3]

The brand was launched with a model search televised on VH1.[4] It quickly became popular in the hip hop community, and is referenced in various rap songs, including Twista's "Overnight Celebrity", MC Jin's "36-24-36", T-Pain's "Applebottom Jeans", DaCav5's "Tetris", and Flo Rida's "Low". In 2006, it was the sixth most popular denim brand, based on Google searches.[5]

As of 2012, Apple Bottoms are sold through the website DrJays.com. The brand's last ad campaign was in 2010, and featured Nelly.[6]

References[edit]

  1. ^ Bailey, E.J. (2008). Black America, Body Beautiful: How the African American Image is Changing Fashion, Fitness, and Other Industries: How the African American Image is Changing Fashion, Fitness, and Other Industries. Non-Series. ABC-CLIO. p. 3. ISBN 978-0-275-99596-6. Retrieved January 3, 2018. 
  2. ^ "Apple Bottoms makes a booty call". Metro. November 26, 2009. Retrieved January 3, 2018. 
  3. ^ Coyle, Anthony (October 1, 2016). "What Happened to Nelly - News & Updates". The Gazette Review. Retrieved January 3, 2018. 
  4. ^ Daniels, C. (2008). Ghetto Nation: Dispatches from America's Culture War. Broadway Books. p. 26. ISBN 978-0-7679-2240-1. Retrieved January 3, 2018. 
  5. ^ Hall, Cecily (May 25, 2006). "Denim's biggest hits". Women's Wear Daily. Archived from the original on July 17, 2014. Retrieved January 24, 2015. 
  6. ^ Yanetta, Tiffany (March 19, 2012). "So, What Are 2006's Most Googled Denim Brands Up To Now?". Racked. Retrieved January 24, 2015. 

External links[edit]