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Apple Music Festival

Coordinates: 51°32′36″N 0°09′07″W / 51.5432°N 0.1519°W / 51.5432; -0.1519
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Apple Music Festival
Exterior view of the venue advertising the 2010 series
  • 1–30 July (2007–11)
  • 1–30 September (2012–14)
  • 19–28 September (2015)
  • 18–30 September (2016)
Years active2007–16
WebsiteFestival Website

The Apple Music Festival (formerly known as the iTunes Festival) was a concert series held by Apple, Inc. and inaugurated in 2007. Free tickets were given to Apple Music, iTunes and DICE users who lived in the United Kingdom, through localized prize draws. Performances were streamed live and available to view afterwards, free of charge, for Apple Music members on their Apple TV, iPhone, iPad, iPod touch, Mac, PC, and Android phones. In London, the Apple Music Festival became an annual event taking place (from 2009) in September at the Roundhouse arts centre in Camden Town. The series made its United States debut with five days of free performances at the Moody Theater in March 2014, alongside the South by Southwest (SXSW) music showcase in Austin, Texas.

In August 2015, the iTunes Festival was renamed as the Apple Music Festival. In 2017, after a 10-year run, Apple confirmed to Music Business Worldwide that it would no longer host any music festivals.[1]


Held at the Institute of Contemporary Arts.


Held at KOKO, Camden Town.


Held at The Roundhouse, Camden Town.


Held at The Roundhouse, Camden Town and live streamed on MySpace.com


Held at The Roundhouse, Camden Town and broadcast by ITV2 and presented by Alexa Chung and Dave Berry.[6]


Held at The Roundhouse, Camden Town and broadcast across Channel 4's stations (including Channel 4, T4 and E4).[7]


Held at The Roundhouse, Camden Town.



On February 19, 2014, Apple announced that the iTunes Festival would take place in the U.S. for the first time with a five-day festival at the Moody Theater, Austin, Texas from March 11–15, alongside South by Southwest.[8]


On 21 July 2014, Apple announced some of the line up for the eighth iTunes Festival held at The Roundhouse, Camden Town


On 18 August 2015, Apple announced some of the 2015 line up and confirmed that the festival had been rebranded as the Apple Music Festival.[9] Held at The Roundhouse, Camden Town, the festival was broadcast via Apple Music.[9]


In 2016 the Apple Music Festival 10 returned to The Roundhouse, Camden Town for its tenth year. The full line up was announced on 25 August 2016 via Beats1 by Julia Adenuga as a surprise during Chart with Brooke Reese. The festival was streamed live and on-demand via Apple Music. Beats1 also broadcast live interviews and performances from the festival. The festival was heavily promoted with artwork, pictures and videos on Apple Music's Instagram and Snapchat stories. Festival performers such as Britney Spears personally messaged UK fans via Twitter for exclusive free tickets to the artist's respective performances at the festival.[10]


In early September 2017, Apple announced that it would not be continuing the Apple Music Festival.[1]


  1. ^ a b "Apple axes annual Apple Music Festival in London after 10 years – Music Business Worldwide". Music Business Worldwide. September 4, 2017. Retrieved September 5, 2017.
  2. ^ "The first-ever classical artist to headline iTunes festival?". Arts Journal Blogs. July 28, 2011. Archived from the original on November 11, 2013. Retrieved April 27, 2013.
  3. ^ "The Pretenders at Koko". Last.fm.
  4. ^ Cotton, Fearne. "More live music reviews from our iTunes Festival Reporter – News". Fearne Cotton.
  5. ^ "Mumford And Sons Roundhouse Pictures and Photos – Getty Images". www.gettyimages.fi.
  6. ^ "iTunes Festival on ITV2". London: itv.com. January 7, 2011. Retrieved October 7, 2011.
  7. ^ "iTunes Festival returns to Channel 4" Archived May 21, 2012, at the Wayback Machine 2012-19-05. Retrieved 2012-20-05.
  8. ^ "Apple Announces iTunes Festival Coming to SXSW―Five Amazing Nights, Five Amazing Shows". Apple. February 19, 2014. Retrieved February 19, 2014.
  9. ^ a b "Apple Music Festival Brings Incredible Live Performances to Fans Worldwide in September". Apple. August 18, 2015. Retrieved August 25, 2016.
  10. ^ "Apple Music on Twitter". Twitter. Retrieved August 25, 2016.

External links[edit]

51°32′36″N 0°09′07″W / 51.5432°N 0.1519°W / 51.5432; -0.1519