Apple TV Channels

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Apple TV Channels is a service of Apple Inc. that aggregates content from popular over the top video on demand a la carte subscription services.[1][2] First revealed in March 2019, it is designed to simplify the process of subscribing to and viewing that content by making those services purchasable and accessible in one video content hub, so the consumer need not use each service's own sign-up mechanism or view the content through each service's own app or website.[3][4] The payment method can also be centralized through Apple's own billing service.[4]

Because the content is from paid subscription services, it will be ad-free.[4] Content can also be downloaded to the device for offline viewing, and there is an option to share accounts within families.[4]

The service is designed to compete with Amazon's Prime Video Amazon Channels service, which similarly makes multiple subscription premium networks available in one location.[2]

It can be accessed through Apple's Apple TV app, which is available for the Apple TV microconsole and iOS devices, and is slated for 2019 offering on Mac computers, numerous smart television models, Roku devices, and Amazon Fire TV devices.[5][3]

Apple TV Channels, along with the simultaneously announced Apple TV+ over-the-top ad-free subscription web television service, is part of the company's concerted effort to expand its service revenues by making recurring monthly charge distributed video content available widely to the public.[6][7][8]

Major partners announced include Showtime, HBO, Epix, and CBS All Access.[4] The broad reach of the 1.4 billion Apple devices in use globally, including 900 million iPhones, induced major services, some of which already have their own content distribution systems, to make deals with Apple.[9]

Netflix declined to be involved with the service,[10] with Netflix CEO Reed Hastings saying that Netflix chose not to integrate its service's programming into Apple TV Channels because "we prefer to have our customers watch our content in our service."[9] Viewers might be unaware that the content they were viewing was created or distributed by Netflix, and Netflix would have received little or no data about persons viewing and subscribing to Netflix via Apple TV Channels.[9]

The CEO of AT&T, Randall Stephenson, during an on-stage discussion with CNBC's Andrew Ross Sorkin at a fintech event, pushed back on the suggestion that content providers, like AT&T's HBO – which currently supports tvOS and iOS via HBO Go and HBO Now, that make their video available through Apple TV Channels would "not have the same level of access to the data", to "see what everybody's really watching and be able to make certain decisions", by insisting that AT&T's digital distribution deals provide it "access to data ... critical to advertising delivery, [ ] critical to marketing".[11][12]

References[edit]

  1. ^ Holloway, Daniel (March 25, 2019). "Apple Reveals New TV Streaming Service". Variety.com. Retrieved March 26, 2019.
  2. ^ a b Hardawar, Devindra (March 25, 2019). "Apple TV Channels is an a la carte way to watch your favorite networks". Engadget. Retrieved March 25, 2019.
  3. ^ a b Haselton, Todd (March 25, 2019). "Apple unveils streaming TV services". CNBC. Retrieved March 25, 2019.
  4. ^ a b c d e Miller, Chance (March 25, 2019). "Apple announces 'all-new' TV app with 'Apple TV Channels' and more". 9to5Mac. Retrieved March 25, 2019.
  5. ^ Dillet, Romain (March 25, 2019). "The Apple TV app to launch on smart TVs, Roku, Fire TV and computers". TechCrunch. Retrieved March 25, 2019.
  6. ^ Greenwald, Will (March 26, 2019). "Apple TV Is the Death of Apple TV". PC Magazine. Retrieved March 26, 2019.
  7. ^ Lawrence, Dallas (March 26, 2019). "Apple TV's biggest news isn't about content, it's about screens — you can watch anywhere". VentureBeat. Retrieved March 26, 2019.
  8. ^ Pullen, John Patrick (March 24, 2019). "Apple's Two-Word Plan for the Future of the Internet: Subscribe Now". Forbes. Retrieved March 25, 2019.
  9. ^ a b c Lee, Edmund (March 22, 2019). "Why Netflix Won't Be Part of Apple TV". The New York Times. Retrieved March 26, 2019.
  10. ^ Patten, Dominic (March 25, 2019). "Apple Aims To Topple Netflix & Amazon's Streaming Reign With Today's Big Reveal". Deadline Hollywood. Retrieved March 25, 2019.
  11. ^ Miller, Chance (March 27, 2019). "AT&T's Randall Stephenson discusses HBO's deal w/ Apple, claims HBO gets viewer data in return". 9to5Mac. Retrieved March 28, 2019.
  12. ^ Sorkin, Andrew Ross; Stephenson, Randall (March 27, 2019). AT&T CEO Randall Stephenson At Fintech Ideas Festival — Wednesday, March 27 2019 (YouTube). CNBC. Event occurs at 6m 50s. Retrieved March 28, 2019.

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