Apple media events

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The Yerba Buena Center for the Arts's exterior prepared in anticipation for the March 2, 2011, unveiling of Apple's iPad 2

Apple Inc. announces new products, product redesigns and upgrades through press conferences that garner a significant following in traditional and online media.[1] Often the purpose of the event is kept as a secret to create buzz and only unveiled during the event.[2]



Macworld Expo (January 9, 2007)[edit]

At the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to mobile electronic devices. The event also saw the announcement of the iPhone and the Apple TV.[3] The following day, Apple shares hit $97.80, an all-time high at that point. In May, Apple's share price passed the $100 mark.[4]


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Apple Special Event (January 27, 2010)[edit]

The iPad was announced on January 27, 2010, by Steve Jobs at an Apple press conference at the Yerba Buena Center for the Arts in San Francisco.[5][6]

Jobs later said that Apple began developing the iPad before the iPhone,[7][8][9] but temporarily shelved the effort upon realizing that its ideas would work just as well in a mobile phone.[10] The iPad's internal codename was K48, which was revealed in the court case surrounding leaking of iPad information before launch.[11]


Apple Special Event (March 2, 2011)[edit]

Apple sent invitations to journalists on February 23, 2011, for a media event on March 2.[12] Apple CEO Steve Jobs revealed the iPad 2 device at the Yerba Buena Center for the Arts on March 2, 2011, despite being on medical leave.[13][14]


Apple Special Event (March 7, 2012)[edit]

On February 28, 2012, Apple announced a media event scheduled for March 7, 2012, at the Yerba Buena Center. Apple didn't disclose in advance what would be announced at the event, but it was widely expected to be a new version of the iPad.[15][16][17][18] It was also rumored that Apple might release a new television set top box.[19] The announcement affected the tablet resale market,[20] and Apple's stock price reached a record closing figure on the same day that the Dow Jones Industrial Average reached a closing figure of above 13,000 for the first time since the Global Financial Crisis.[21] (Apple is not a Dow Jones component.)

The keynote began 10 AM PST (18:00 UTC) with Cook introducing iOS 5.1, a Japanese version of Siri, and the 3rd generation Apple TV before the 3rd generation iPad.[22] Eddy Cue gave a demo of the new Apple TV interface. At the media event, Cook talked about a 'post-PC world', a world where the personal computer is no longer the center of one's digital life, and of how the 3rd generation iPad will be one of the main contributors of the 'post-PC world'.[23]

Apple Event October 2012 Apple Introduced: iPad Mini iPad (4th Gen) iMac (Unibody Slim) 13" Retina MacBook Pro


WWDC 2013 (June 10–14, 2013)[edit]

In 2013, WWDC 2013 was held from June 10 to 14, 2013, at Moscone West in San Francisco – the same venue as in previous years.[24][25] Tickets went on sale at 10am PDT on April 25, 2013,[24][25] selling out within 71 seconds (1 minute and 11 seconds).[26] Apple also announced that it will award 150 free WWDC 2013 Student Scholarship tickets to those who want to attend in order to benefit from the conference's many workshops, with applications for a scholarship starting 9am PDT on April 29, 2013, and deadline slated for 5pm PDT on May 2, 2013.[27] Winning applicants were notified by May 16, 2013, though Apple states that it won't reimburse winners for travel or hotel expenses.[27] In the keynote, Apple unveiled a redesigned model of the Mac Pro, AirPort Time Capsule, and AirPort Extreme as well as updated models of the MacBook Air. Apple has also showcased OS X Mavericks, iOS 7, iWork for iCloud and a new music streaming service named iTunes Radio.[28] Vampire Weekend performed at the Bash on June 13 at the Yerba Buena Gardens.

Apple Special Event (September 10, 2013)[edit]

Apple announced the iPhone 5C and iPhone 5S during a media event called "This should brighten everyone's day."[29] at its Cupertino headquarters on September 10, 2013.[30][31] While the iPhone 5C became available for preorder on September 13, 2013, the iPhone 5S first became available on September 20, 2013.[32] While most of the promotion focused on Touch ID, the 64-bit Apple A7 was also a highlight during the event:

"This is the first-ever 64-bit processor in a phone of any kind. I don’t think the other guys are even talking about it yet. Why go through all this? The benefits are huge. The A7 is up to twice as fast as the previous-generation system at CPU tasks, and up to twice as fast at graphics tasks, too."

— Phil Schiller, Apple keynote at 4 Infinite Loop on September 10, 2013[33]

Schiller then showed demos of Infinity Blade III to demonstrate the A7's processing power and the iPhone 5S camera using untouched photographs.[34] The release of iOS 7 on September 18, 2013, was also announced during the keynote.[34]

Apple Special Event (October 22, 2013)[edit]

Apple announced iPad Air and iPad Mini with Retina Display, also upgrading its MacBook Pro lineup. Apple also introduced new versions of its Pages, Numbers and Keynote applications for Mavericks.[citation needed]


WWDC 2014 (June 2–6, 2014)[edit]

At Moscone West, Apple presented the new version of OS X named Yosemite as well as the new version of iOS. The biggest news however was the completely new programming language for Mac and iOS called Swift.[35]

Apple Special Event (September 9, 2014)[edit]

Presented on this event was the most anticipated [36] iPhone 6 and iPhone 6 Plus as well as a new payment system called Apple Pay. Also, the Apple Watch, the company's first smartwatch, was introduced. The event took place on Flint Center, in Cupertino.

Apple Special Event (October 16, 2014)[edit]

Apple presented an update to its iPad product line by introducing the iPad Air 2 and iPad Mini 3 featuring Touch ID. Apple also introduced the iMac with 5k display which comes with a screen resolution of 5120 × 2880. At the end Apple introduced an update to Mac Mini with thunderbolt ports. Beside all these announcements Apple promoted a new feature between OS X Yosemite and iOS 8 called Continuity which allows users to continue their work on one device left off from the last.[citation needed]


Apple Special Event (March 9, 2015)[edit]

Apple Special Event 2015 ('Spring Forward') is an event by Apple that was broadcast live from Cupertino on Apple's website on March 9, 2015. It announced the release date and pricing for the anticipated Apple Watch, the MacBook's fourth redesign and iOS 8.2's same day release.[37]

Medical Research is added to the Health application when user updates to iOS 8.2, Apple's then-current version of the operating system.[citation needed]

WWDC 2015 (June 8–12, 2015)[edit]

Apple announced in April that it will be hosting WWDC 2015 at Moscone West in San Francisco. Following this announcement, the sales of tickets for $1599 were opened on a lottery basis. Shortly thereafter, invitations were sent out by Apple to those who purchased tickets for the events with the tagline "The Epicenter of Change".[citation needed]

Apple Special Event (September 9, 2015)[edit]

The "Hey Siri, give us a hint" event[38][39] was held at the 7,000-seat Bill Graham Civic Auditorium in San Francisco. Apple announced and previewed Apple Watch watchOS 2 with native apps; the long-anticipated Apple TV update - with App Store, Siri remote and tvOS; iPhone 6s with the Apple A9, 3D Touch, 12MP camera; iOS 9 update coming Sep. 16; and iPad Mini 4 together with iPad Pro with 12.9" Retina display, optional keyboard/cover, and the Apple Pencil stylus. OneRepublic performed at the event.[40]


Apple Special Event (March 21, 2016)[edit]

Apple invited the press media for its event "Let us loop you in" on March 10[41] in their own theatre "Town Hall" (in 1, Infinite Loop). Apple introduced the iPhone SE, new bands for the Apple Watch and the 9.7 inch version of the iPad Pro, and a full image of iOS 9.3.[citation needed]

WWDC 2016 (June 13, 2016)[edit]

Apple announced in April that it will be hosting WWDC 2016 at Moscone West in San Francisco and the Keynote, State of the Union, Apple Design Awards, and the bash will be held at the Bill Graham Civic Auditorium where they held its 2015 September Event. Following this announcement, the sales of tickets for $1599 were opened on a lottery basis. Shortly thereafter, invitations were sent out by Apple to those who purchased tickets for the events with the tagline print ("Hello, WWDC!").[citation needed]

Apple Special Event (September 7, 2016)[edit]

Apple announced on August 29 that a media event will take place on September 7, 2016 with the tagline "See you on the 7th".[42] iPhone 7 and iPhone 7 Plus was announced. This was also the event Apple announced the Apple AirPods and the Apple Watch Series 2.

Apple Special Event (October 27, 2016)[edit]

Apple announced on October 19 that a media event will take place on October 27, 2016 with the tagline "hello again".[43] New Macbook Pro with Touch Bar was announced.


WWDC 2017 (June 5-9, 2017)

In this event, Apple will introduce iOS 11, watchOS 4, macOS 10.13 and tvOS 11.

See also[edit]


  1. ^ Grobart, Sam. "There Are Three Kinds of Apple Events". New York Times. 
  2. ^ Lewis, Peter (January 12, 2007). "How Apple kept its iPhone secrets". CNN Money. Retrieved January 11, 2009. 
  3. ^ "Apple – Hot News – Macworld 2007". Archived from the original on October 11, 2010. Retrieved October 7, 2011. 
  4. ^ AAPL surges past $100, target at $140, MacNN, April 26, 2007. Retrieved on July 10, 2007.
  5. ^ "Apple Launches iPad" (Press release). Apple. January 27, 2010. Retrieved January 27, 2010. 
  6. ^ "Apple iPad tablet is unveiled at live press conference". The Star-Ledger. January 27, 2010. Retrieved January 27, 2010. 
  7. ^ Cohen, Peter. Macworld Expo Keynote Live Update, Macworld, (January 9, 2007) Retrieved February 1, 2007
  8. ^ Block, Ryan. Live from Macworld 2007: Steve Jobs keynote, Engadget, (January 9, 2007) Retrieved February 1, 2007
  9. ^ Grossman, Lev. The Apple Of Your Ear, TIME, (January 12, 2007) Retrieved February 1, 2007
  10. ^ "Jobs Says iPad Idea Came Before iPhone". Fox News. June 2, 2010. 
  11. ^ Ahmed, Azam (July 6, 2010). "Executive Pleads Guilty to Leaking Apple Secrets". The New York Times. 
  12. ^ Hitesh Raj Bhagat, ET Bureau (February 26, 2011). "Apple iPad 2 to be unveiled on March 2". Bennett, Coleman & Co. Retrieved March 20, 2010. 
  13. ^ Helft, Miguel (January 17, 2011). "Apple Says Steve Jobs Will Take a New Medical Leave". The New York Times. Retrieved January 17, 2011. 
  14. ^ "IOS 4.3, GarageBand, and IMovie: What You Need to Know". PCWorld. Retrieved March 4, 2011. 
  15. ^ Budmar, Patrick (February 28, 2012). "IPad 3: Local analysts all agree - it's coming". The Verge. Retrieved March 1, 2012. 
  16. ^ "Apple prepares Yerba Buena Center for March 7 next-gen iPad unveiling". 9to5 Mac. March 2, 2012. Retrieved March 11, 2012.  External link in |publisher= (help)
  17. ^ Lowensohn, Josh (February 28, 2012). "Apple sends out invites for March 7 iPad event". CNET. Retrieved March 1, 2012. 
  18. ^ "Vancouver Sun". Vancouver Sun. Retrieved March 1, 2012. 
  19. ^ "Apple TV". LA Times. Retrieved March 4, 2012. 
  20. ^ Keizer, Gregg (February 29, 2012). "Looming iPad 3 launch sparks tablet trade-in stampede". The Verge. Retrieved March 1, 2012. 
  21. ^ Owens, Jeremy (February 28, 2012). "Biz Break: iPad 3 announcement sends Apple to new high as Dow closes atop 13,000". Mercury News. Retrieved March 1, 2012. 
  22. ^ Lowensohn, Josh (March 7, 2012). "Apple iPad live blog (Wednesday, March 7)". Cnet. Retrieved March 16, 2012. 
  23. ^ Elgan, Mike (March 10, 2012). "Why Apple will crush Microsoft in the Post-PC era". Cult of Mac. Retrieved March 13, 2012. 
  24. ^ a b Melanson, Donald (April 24, 2013). "Apple confirms WWDC 2013 will take place June 10th to 14th, tickets go on sale tomorrow". Engadget. Retrieved October 8, 2013. 
  25. ^ a b Cheng, Jacqui (April 24, 2013). "Apple mixes things up for WWDC 2013, with pre-announced ticket sales". Ars Technica. Retrieved April 24, 2013. 
  26. ^ Cheng, Jacqui (April 25, 2013). "Apple's WWDC 2013 tickets sold out in a record two minutes (or less)". Ars Technica. Retrieved April 25, 2013. 
  27. ^ a b Ion, Florence (April 24, 2013). "Apple to hand out 150 free WWDC tickets to budding young developers". Ars Technica. Retrieved April 24, 2013. 
  28. ^ Rodriguez, Salvador (June 10, 2013). "Top features, products unveiled at Apple's WWDC 2013 [Video chat". Retrieved July 8, 2013. 
  29. ^ Svetlik, Joe (September 4, 2013). "Apple 10 September iPhone event is official, invites go out". CNET. Retrieved September 28, 2015. 
  30. ^ "Apple iPhone 5S launch confirmed for September 10". TechRadar. Future plc. September 10, 2013. Retrieved September 10, 2013. 
  31. ^ "The iPhone 5S: fingerprint sensor and improved camera, starts at $199 and coming September 20th". The Verge. September 10, 2013. Retrieved September 10, 2013. 
  32. ^ Rogowsky, Mark (September 13, 2013). "One New iPhone Is Ready For Pre-Order; Yes, Just One". Forbes. Forbes, Inc. Retrieved September 13, 2013. 
  33. ^ Paczkowski, John (September 13, 2013). "Apple's iPhone 5S, the A7 Chip, and That 64-Bit Question". All Things Digital. Dow Jones & Company. Retrieved September 16, 2013. 
  34. ^ a b Cava, Marco Della (September 10, 2013). "Recap: Apple unveils iPhone 5S, 5C smartphones". USA Today. Gannett Company. Retrieved September 16, 2013. 
  35. ^ "Apple - Apple Events - Special Event June 2014". 
  36. ^ "Apple officially holding event September 9th: 'wish we could say more'". The Verge. Vox Media. 
  37. ^ Etherington, Darrell. "Tim Cook Says Apple Watch Ships In April". TechCrunch. AOL. Retrieved January 28, 2015. 
  38. ^ "Apple Events - Special Event September 2015". 
  39. ^ Tibken, Shara (August 27, 2015). "Apple will host next iPhone launch Sept. 9". CNET. Retrieved September 14, 2015. 
  40. ^ Grunin, Lori (September 9, 2015). "iPhone 6S, Apple TV 2015 and iPad Pro: All the cool stuff Apple just announced". CNET. Retrieved September 23, 2015. 
  41. ^ Author, AppAdvice Staff. "What to expect at Apple's 'Let us loop you in' March 21 media event". AppAdvice. Retrieved 2017-01-02. 
  42. ^ Kastrenakes, Jacob. "Apple iPhone 7 Event is Happening on September 7th". The Verge. Retrieved 29 August 2016. 
  43. ^ "Apple's expected Mac event on October 27 is official: 'hello again'". 9to5Mac. Retrieved 19 October 2016.