Apple to the Core
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Apple to the Core: The Unmaking of the Beatles (ISBN 0671781723) is a rock music history book by Peter McCabe and Robert D. Schonfeld, published in New York by Pocket Books in 1972. The book was also published in England, the Netherlands and Japan. It explores and advances a theory of The Beatles' break-up being caused or hastened by their involvement with the business side of their company Apple Corps.
The book is currently out of print.
The original idea and impetus for this book arose as the result of Robert Schonfeld's Master's Thesis at The Stern School of Business, then called the NYU Graduate School of Business Administration. Mr. Schonfeld separately completed his thesis on the same subject. He has continued to work on the subject of art and money for more than forty years.
- source: co-author Robert Schonfeld
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