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Privately Owned
Industry Information Technology & Services
Founded 2009
Headquarters 220 East 23rd Street, Suite 501, New York, NY 10010
Area served
Key people
Alex Moazed, Founder/CEO
Services Platform Thinking Workshop, Platform Strategy, Product Design, Platform Engineering, Ecosystem Growth and Management, Platform Business Integration
Number of employees

Applico, LLC is a platform innovation company that is headquartered in New York, NY, with offices in San Francisco. It helps traditional enterprises embrace a platform business model to compete against modern monopolies like Amazon, Google and other big tech companies. [1] Calling itself the anti-consulting consulting company, Applico's team of platform innovators is composed of entrepreneurs, operators and bankers. Alex Moazed, CEO, and Nick Johnson, Head of Platforms, co-authored the best-selling book Modern Monopolies[2], which defines the platform business model and why they dominate the 21st century economy.


Applico was founded by current CEO Alex Moazed in 2009 while attending Babson College.[3] An article on The Wall Street Journal describes Applico’s strategy of focusing on mobile technology: "If there's an art, it's not so much in making a pretty app as it is spotting the next wave before the competition does."[4]


  • 101 Best and Brightest Companies To Work For[5]
  • Empact 100[6]
  • The New York Enterprise Report
  • 2011 Annual Communicator Winner – The Communicator Awards[7]
  • #1 Top Android Development Firm – June 2014[8][9]
  • #5 Best Mobile App Development Company – April 2014 [10]


Applico was profiled in the Wall Street Journal in an article called Inside the App Culture.[11] The article related Applico to the fast-growing mobile startup based in NYC seen in the HBO show Girls.


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  3. ^ College Startups: Strip Down to the Essentials
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  5. ^ "Archived copy". Archived from the original on 2013-10-04. Retrieved 2013-10-01.
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  9. ^ "Archived copy". Archived from the original on 2014-07-13. Retrieved 2014-06-18.
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  11. ^ Archived from the original on August 9, 2013. Retrieved September 9, 2013. Missing or empty |title= (help)