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AppsFlyer Ltd.
IndustryMobile attribution and analytics
FoundersOren Kaniel and Reshef Mann
San Francisco
United States
ProductsNativeTrack and OneLink

AppsFlyer is a SaaS mobile marketing analytics and attribution platform, headquartered in San Francisco, California.[1][2]


AppsFlyer is a privately held company founded in 2011 by Oren Kaniel, its current CEO, and CTO Reshef Mann. AppsFlyer received its first funding from the Microsoft Ventures Accelerator program.[3]

Following the Microsoft Ventures Accelerator, AppsFlyer raised Series A funding from Pitango[4] and Magma[5] partners.

In January 2015, AppsFlyer announced that it had raised $20 million in Series B funding[6][7] from Fidelity Growth Partners Europe,[8] which has helped accelerate the company’s growth. Following 2 years of development, AppsFlyer announced on 17 January 2017 that it had raised an additional $56 million in Series C financing, bringing its total funding to $84 million. The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth.[9]

In February 2018, AppsFlyer opened a new US headquarters in San Francisco.[10]

In May 2018, AppsFlyer acquired the development team Yodas.[11]

In January 2020 AppsFlyer announced a $210 million series D funding round at a company valuation of $1.6 billion. The round was led by growth equity firm General Atlantic.[12]


  1. ^ "AppsFlyer Announces New Headquarters in San Francisco".
  2. ^ "Small Tech Companies Finding Niche In San Francisco Office".
  3. ^ "AppsFlyer @ Start-Up Nation Finder - Israeli startup network". AppsFlyer @ Start-Up Nation Finder. Retrieved 17 November 2016.[permanent dead link]
  4. ^ "Venture Capital". Retrieved 21 May 2015.
  5. ^ "Companies". Retrieved 21 May 2015.
  6. ^ Hirschauge, Orr (20 January 2015). "Mobile Ads Analytics Company AppsFlyer Raises $20 Million". WSJ Blogs – Digits. Retrieved 25 May 2015.
  7. ^ Lunden, Ingrid. "AppsFlyer Raises Another $20 Million To Build Out Its Mobile Ad Measurement Platform". Retrieved 11 May 2015.
  8. ^ "AppsFlyer: helping mobile marketers see in the dark". Archived from the original on 11 May 2015. Retrieved 11 May 2015.
  9. ^ "AppsFlyer Raises $56 Million". Fortune. Retrieved 22 January 2017.
  10. ^ "AppsFlyer Opens New US Headquarters in San Francisco's South of Market District". MarTech Series.
  11. ^ "חברת AppsFlyer רוכשת את צוות הפיתוח של Yodas". כלכליסט - 31 May 2018. Retrieved 12 June 2018.
  12. ^ Orbach, Meir (21 January 2020). "Marketing Company AppsFlyer Raises $210 Million at $1.6 Billion Valuation". CTECH - Retrieved 21 January 2020.

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