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Proprietary limited company
FounderNick Bell and Alex Louey
HeadquartersMelbourne, Australia
Number of employees
100+ (2016)

Appscore is an Australian-based digital agency specializing in mobile application development for iOS, Android and Windows platforms.


Appscore was founded by Nick Bell and Alex Louey in 2010. The basis for establishing the company was to cater for Australia’s growing demand for custom mobile solutions. During the first three years of business, Louey didn’t take a salary; instead choosing to pour all profit made back into the company.[1][2] In May 2016, Appscore and WME expanded their workforce in Melbourne as a centre for technology and innovation.[3]

Appscore has more than 100 employees and currently brings in an annual turnover of $15 million, with projections that figure will increase to $25 million for 2017.[4]

The company is driven by Alex Louey. Appscore partnership with Telstra in 2014.[5] Company also works with global names such as Nestle, Mercedes-Benz, Apple Inc.,[6] Samsung,[7] Microsoft and BP.[8]


  • Winner of the Gold Stevie Award 2016 in the ‘Innovation in Business Utility App’ Category[9]


  1. ^ Beattie, Andrea. "How Much To Pay Yourself While Growing Your Startup". Huffington Post Australia. Retrieved 8 December 2016.
  2. ^ Louey, Alex (27 November 2015). "Appscore Goes On Hiring Frenzy Due To Telstra Partnership". B&T. Retrieved 17 October 2016.
  3. ^ Magazine, Anthill (2016-05-24). "Digital marketers WME and Appscore open new Melbourne HQ". Anthill Online. Retrieved 2018-06-07.
  4. ^ Young, Emily (10 October 2016). "Appscore Scores With Major Senior Hire". B&T. Retrieved 17 October 2016.
  5. ^ Young, Emily (21 June 2016). "Appscore Partner With Telstra To Deliver High Tech 'Smart Seats' To Etihad Stadium". B&T Magazine. Retrieved 8 December 2016.
  6. ^ "Member Profile". Retrieved 8 December 2016.
  7. ^ Sarraf, Samira. "Telstra and Samsung deploy 1000 seatback tablets for Etihad Stadium". CRN Magazine. Retrieved 8 December 2016.
  8. ^ "Melbourne app developer Appscore is on track for $25 million in yearly revenue thanks to a partnership with Telstra". Startup Daily. 25 November 2015. Retrieved 8 December 2016.
  9. ^ "2016 Asia-Pacific Stevie Awards Gold Winner – APPSCORE". Stevie Awards. Retrieved 8 December 2016.

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