Apu (magazine)

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Categories Family magazine
Frequency 49 issues per year
Circulation 148,491 (2013)
Year founded 1933; 85 years ago (1933)
Company A-lehdet
Country Finland
Based in Helsinki
Language Finnish

Apu (Finnish for "help") is a Finnish family magazine published in Helsinki, Finland. The magazine is known for its columns, an anecdote column called "Nitrodisko", its crosswords, and the weekly "Missä Jallu luuraa?" (Where is Jallu hiding?).

History and profile[edit]

Apu was founded in 1933 by Finnish publisher A-lehdet.[1] It was the first magazine[2] of Finnish publisher A-lehdet, now a large publishing group with a portfolio of 18 magazines.[2] It was founded during a recession to help the unemployed persons, who were its exclusive resellers, hence its name meaning "help"[2] in Finnish. The founder and first editor-in-chief was Yrjö Lyytikäinen.[2] The magazine is based in Helsinki[3] and is published 49 issues per year.[4] In 2009 its editor-in-chief was Matti Saari.[1] Juha Vuorinen has been a columnist for the publication since April 2016.[5]


Apu had a circulation of 224,500 copies in 2006.[6] In 2007 the magazine had a certified readership of 683,000[1] and its circulation was 215,525 copies.[7][8] The 2010 circulation of the magazine was 168,780 copies.[9] Its circulation was 160,277 copies in 2011[10] and 149,050 copies in 2012.[11] In 2013 Apu was the fifth best-selling magazine in Finland with a circulation of 148,491 copies.[4]


Notable editors have included, alphabetically:

Notable columnists have included:


  1. ^ a b c A-lehdet 2008.
  2. ^ a b c d A-lehdet 2009.
  3. ^ "Member Info". Aikakaus Media. Retrieved 20 November 2014. 
  4. ^ a b "Top ten titles by circulation 2013". Nordicom. Retrieved 9 January 2015. 
  5. ^ KauhalaSpåra, Topias (March 31, 2016). "Juha Vuorinen, isä aurinkoinen". apu.fi. Retrieved May 12, 2017. 
  6. ^ "Top ten titles by circulation/issue 2006". Nordicom. Retrieved 28 February 2015. 
  7. ^ Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015. 
  8. ^ Anne Austin et. al. (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 8 April 2015. 
  9. ^ "Magazine Facts 2011" (PDF). Mediakortit. Retrieved 11 November 2014. 
  10. ^ "Circulation Statistics 2011" (PDF). Media Audit Finland. Retrieved 13 December 2014. 
  11. ^ "Biggest magazines by circulation". Aikakaus Media. 17 May 2013. Retrieved 9 April 2015. 

External links[edit]

  • (in Finnish) Apu.fi - official website