|Industry||Oil and natural gas, alternative fuels, convenience stores|
|Founded||1898 as Westdeutsche Benzol-Verkaufsvereinigung|
|Patrick Wendeler, CEO|
|Products||Aral service stations|
Aral is a brand of automobile fuels and petrol stations, present in Germany and Luxembourg, but formerly used in most countries of Western and Central Europe. The company behind the brand name, Aral AG (previously Veba Öl AG), is owned by BP, but was established in 1898 as Westdeutsche Benzol-Verkaufs-Vereinigung GmbH. The Aral brand was introduced in 1924 and is a portmanteau of the German words "Aromaten" and "Aliphaten", alluding to the aromatic and aliphatic components found in gasoline, respectively.
On 15 July 2001 it was agreed that 51% of the stakes in Veba Öl AG would be acquired by Deutsche BP AG. Beginning 1 February 2002 the acquisition was completed. The Aral brand name was retained, and 650 BP stations in Germany were rebranded to Aral. 6 BP branded filling stations remained operational in Germany to protect the company's rights to the name, while elsewhere, as Poland and Austria, the Aral stations were switched to BP. In some countries the Aral national chains were sold. Aral's slogan is "Alles super".
Aral offers different petroleum products: Besides classical gasoline, diesel fuel and lubricants, this is natural gas, liquefied petroleum gas, such as propane or butane, liquid and gaseous hydrogen and heating oil.
In a customer-study surveying the quality of offers and service in gas stations, done by the Deutsche Gesellschaft für Verbraucherstudien (DtGV, German Association for Customer-Studies) in cooperation with N24, Aral finished 3rd behind Q1 and OIL!.
Aral AG is an official long-term recommended fuel of Volkswagen, Audi, BMW (until late 2014), Ford, Jaguar, Honda, Lamborghini, Land Rover, Mazda, SEAT and Volvo for automobiles in Germany. Aral AG is also an official long-term recommended fuel of Honda motorcycles in Germany.
Aral AG is an official long-term fuel supplier for the touring car racing series Deutsche Tourenwagen Masters since 2005 with Aral Ultimate 102 fuel. Previously Aral AG was official fuel supplier for Audi DTM teams.
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