Araneta Center

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Araneta Center
LocationSocorro, Cubao, Quezon City, Metro Manila, Philippines
Opening Date1960
DeveloperAraneta Center, Inc.
OwnerAraneta Center, Inc.

The Araneta Center is a 35-hectare commercial mixed-use area situated in Cubao, Quezon City, Metro Manila, Philippines. It is located between Epifanio de los Santos Avenue (EDSA) and Aurora Boulevard and hosts the stations of the Manila Metro Rail Transit System Line 3 (Line 3) and the Manila Light Rail Transit System Line 2 (Line 2).

Araneta Center, Inc., a company of the Araneta Group, is the developer, owner, and manager of the commercial area.[1]


The 35 hectares (86 acres) property which the Araneta Center stands was purchased by J. Amado Araneta in 1952. The land, which stood between Highway 54 (now EDSA), Aurora Boulevard, P. Tuazon Boulevard, and 15th Avenue. In 1959, the area was remote and located in an area designated for suburban mass housing and frequented by Hukbalahap rebels.[2] The original owner of the property was the Radio Company of America (RCA). Initially, Araneta purchased only 4 hectares (9.9 acres) of from RCA and built his residence in 1953 which would become known as "Bahay na Puti" (White House). It was in 1955 that Araneta purchased the remaining 31 hectares (77 acres) from RCA.[3]

In 1956, Araneta sold a portion of the property to the Philippine National Bank which proceeded to set up a branch in the area. On the same year, the first Aguinaldo Department Store, a well-known retailer established its first branch beyond Manila. Araneta's Progressive Development Corporation (PDC) relocated its offices from Plaza Cervantes in Binondo, Manila to the Araneta Enterprise Building along Aurora Avenue. PDC would be tasked to develop the Araneta Coliseum.[3]

There was rapid development following the opening of the Araneta Coliseum in 1960.[2] In the 1970s, buildings around it start to appear including Ali Mall, SM Cubao, Fiesta Carnival (now the site of Shopwise hypermarket), Plaza Fair, New Frontier Theater, COD Department Store, Uniwide Cubao, and The Aurora Tower.

A 20-year redevelopment project with a ₱30 billion budget, known as the Araneta Center Master Plan, was unveiled in 2002, and aimed to transform the Araneta Center into a transit-oriented Garden City.[4][5] The Araneta Group called in Palafox Associates as the architect and urban planner, and RTKL Associates as master-planning consultant for the redevelopment plan. The first phase was started with the construction of the Gateway Mall and was considered by Araneta Center, Inc. to be the "catalyst" of this redevelopment project.[6] The redevelopment included the modernization of the Araneta Coliseum, with endorsement of Smart Communications, As well as the revival of the New Frontier Theater, with endorsement Kia Motors, The Uplifting & Renovations of Shopwise, Ali Mall, and SM Cubao. The Manhattan Garden City, a joint venture Residential project by the Araneta Group and Megaworld Corporation, consisting of 18 Residential Towers. The Novotel Manila Araneta Center, a joint venture Hotel Project by the Araneta Center with The Accor Group. The Cyberpark Araneta Center, a five-tower BPO Complex surrounding an Outdoor Park, together with a planned Cyber Mall, currently under development. A new mall (Gateway Mall 2), the expansion of the award-winning Gateway Mall, currently under construction, including the upcoming Ibis Styles Hotel.[7][8] And an upcoming "Iconic" Civic Plaza composing five 60-storey towers including the "Spanish Steps" from the Manhattan Plaza, a "Six-Star" Facility [9] and the "Icon Tower" within Shopwise hypermarket.[10][11]



The Araneta Center hosts numerous shopping establishments including Ali Mall, Farmers Plaza, Gateway Mall, Shopwise, Puregold, and SM Cubao. The Gateway Tower, a mixed-used building is adjacent to the Gateway Mall, adding 18,000 square meters, known as the Gateway Tower Mall, And The Aurora Tower, houses Isetann in its 7 floors. There is also a marketplace called the Farmer's Market is also hosted in the area, A new, upcoming expansion of the Gateway Mall, Named The Gateway Mall 2,[12] now under construction,[13] And additional Retail and Food and Beverages (F&B) Rows located at Manhattan Garden City (Known as the Manhattan Row)[14] and in Cyberpark Araneta Center. The Center also houses the National Book Store Superbranch located beside the Gateway Mall

Hotel and residential[edit]

Manhattan Garden City at the Araneta Center
General information
StatusUnder Construction (Manhattan Plaza)
TypeResidential and Commercial
AddressAraneta Center, Quezon City, Philippines
Construction started2007
Cost15 Billion
Technical details
Floor count25-42 Floors
Design and construction
DeveloperAraneta Group together with Megaworld Corporation
Main contractorBF Construction (Parkway and Parkview) MEC General Contractors (Heights and Plaza)
Other information
Number of rooms9000 (When Completed)

Building complexes are also hosted within the Araneta Center's grounds such as The Manhattan Garden City, The First Transit-Oriented Residential Complex,[15] occupying 5.7 hectares of the Araneta Center, along with 4 phases: (Manhattan Parkway, Manhattan Parkview, Manhattan Heights, and Manhattan Plaza)[16] and Vivaldi Residences Cubao residential projects.

Among the hotels in the commercial area, is the Novotel Manila, Eurotel, Dreamworld Hotel and the Upcoming 24-Storey, 300-room Ibis Styles Hotel Araneta Center, The First Ibis Styles Hotel in Country, also owned by Accor Hotels.[17][18][19]

The Araneta Mansion, the official residence of the Araneta family, also known as the White House (Bahay Na Puti) is also within the commercial area.

Events venues[edit]

Event venues in the Araneta Center include the Smart Araneta Coliseum, a 20,000 seater indoor arena, and the 2,500 seater New Frontier Theater, As well as the Manhattan Row, for outdoor events, such as concerts,[14] and the Times Square Food Park, replacing the former Gateway Food Park (Now Ibis Styles Hotel and Gateway Mall 2) for Occasional Events such as the Christmas Tree Lighting.[20]


The Araneta Center also hosts office towers.[21]

The Aurora Tower, an 87 m (285.4 ft), 22 storey, mixed-use tower with office and penthouse spaces, with Isetann occupying its first 7 floors. It is also the former Headquarters of the Araneta Group, and houses currently the Philippine Pizza Corporation (Local Franchisee of Pizza hut, Taco Bell, and Dairy Queen), The J. Amado Araneta Foundation, Progressive Development Corporation[22] of the Araneta Group, the Consulate of Colombia, The Colombian Embassy, Ben Life Insurance Branch and the Gerry Roxas Foundation.

The Gateway Tower (Cubao), a 31-storey, PEZA certified, mixed-use tower, with 75,056 square meters of Office, Retail, and Penthouse, Houses companies like the Araneta Group, Accenture, Regus, AIG, TTEC, and also houses the Gateway Gallery, The Topiary garden, Keller Williams, [23] and the Acquire Asia Pacific Philippines Recruitment Facility. There is also a Philippine American Life and General Insurance Company Office Building located beside Gateway Mall.

The Cyberpark Araneta Center,[24] an 8-hectare, PEZA certified, Business Process Outsourcing and LEED Certified Green development, with 5 towers and 2 levels of retail, is being developed. The first tower, Cyberpark Tower 1, is completed. The Second Tower, Cyberpark Tower 2, is currently topped-off, with the office complex currently houses Telus, 24-7 Intouch, Stellar, SterlingBackCheck, Alorica, Genesys, and The Vibal Group.[25] [26]


The Bus terminal at the Araneta Center in 2013

Two elevated rail stations serve the area; the Line 3 and Line 2 Araneta Center-Cubao stations. Also in the center is the Jeepney Terminal Located in front of the Cyberpark Tower 2 which is still under construction. Jeepneys also go to the center via P Tuazon Blvd., Aurora Boulevard, and Gen. Romulo Ave.

The Center offers free Shuttle rides from Ali Mall (under the Skybridge linking SM) to Gateway Line 2 Concourse.

A new bus terminal, which aims to replace the current Araneta Center Bus Station, called the Araneta Center Busport serves routes to and from towns or cities in the Bicol Region, Southern Tagalog, Mindanao, and Visayas. Located in front of Ali Mall and under the Manhattan Heights Tower D (the Bus Terminal's former location), it was last inaugurated on March 14, 2017 after a renovation and resumed operations on the next day. As of March 2017, the transport hub accommodates air-conditioned buses from 19 companies.[27] The Araneta Center Busport has a daily capacity of 8,000 passengers.[28]

The Center also has a Premium Bus Service with UBE Express.[29] Providing a Premium Point-to-Point Bus Service from the Araneta Center to Ninoy Aquino International Airport Terminals 1 to 4.[29]

Parking and interconnectivity[edit]

The Center has over 7,000 parking spaces [30] and linking bridges totalling up to 1.5 Kilometers of Elevated Walkways,[15] in each mall to ensure interconnectivity, pedestrian-friendly driveways, and retail, residential, and office space within the transit-oriented district. The Araneta Center Parking Building, located at the east side of the Araneta Coliseum and beside the Novotel Manila Araneta Center, is the first parking structure in the Philippines that is a green building, a "Weather-Proof Green Parking Facility", which helps reduce carbon footprint, and has a capacity of parking 2,000 Vehicles. [31]


  1. ^ "Success runs deep: The story of the Philippines' Araneta Family". Philippine Primer. 6 October 2016. Retrieved 5 March 2017.
  2. ^ a b Navarro, Nelson (13 January 2013). "Cubao's brief shining moment". The Philippine Star. Retrieved 5 March 2017.
  3. ^ a b Antonio, Hidalgo (2008). "Renewing Old Ties". The Araneta Center : the big dome and beyond. By Alcazaren, Alfred; Yuson, Paulo. p. 28. ISBN 9789719398103.
  4. ^ Mercurio, Richmond (29 November 2015). "Araneta Center redevelopment on track". The Philippine Star. Retrieved 5 March 2017.
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  6. ^ "The story of the Araneta Center". The Philippine Star. 29 December 2014. Retrieved 5 March 2017.
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  27. ^ Dabu, Bianca Rose (14 March 2017). "New Araneta Center Busport features top-of-the-line amenities". GMA News. Retrieved 15 March 2017.
  28. ^ Pelayo, Rey (14 March 2017). "New world-class bus terminal opens at Araneta Center". UNTV News and Rescue. Retrieved 15 March 2017.
  29. ^ a b
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Coordinates: 14°37′15″N 121°03′12″E / 14.6207°N 121.0532°E / 14.6207; 121.0532