Araneta Center

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Araneta Center
Location Socorro, Cubao, Quezon City, Metro Manila, Philippines
Opening Date 1950s or 1960s
Developer Araneta Center, Inc.
Owner Araneta Center, Inc.
Website http://www.aranetacenter.net

The Araneta Center is a 35-hectare commercial mixed-use area situated in Cubao, Quezon City, Metro Manila, Philippines. It is located Between EDSA and Aurora Boulevard and hosts stations of Manila Metro Rail Transit System (MRT 3) and Manila Light Rail Transit System Line 2 (LRT 2).

Araneta Center, Inc. a company under the Araneta Group is the developer, owner, and manager of the commercial area.[1]

History[edit]

The 35 hectares (86 acres) property which the Araneta Center stands was purchased by J. Amado Araneta of the Araneta clan in 1952. The land which stood between Highway 54 (now EDSA) and Aurora Boulevard was as of 1959, remote and located in an area designated for suburban mass housing and frequented by the now-defunct Hukbalahap rebels.[2] The original owner of the property was the Radio Company of America (RCA). Initially, Araneta purchased only 4 hectares (9.9 acres) of from RCA and built the Aranetas' residence in 1953 which would be known as the "Bahay na Puti" or White House. It was in 1955, that Araneta purchased the remaining 31 hectares (77 acres) of land from the RCA.[3]

In 1956, the Aranetas sold a portion of the property to Philippine National Bank which proceeded to set up a branch in the area. On the same year the first Aguinaldo Department Store, a well known retailer of its era set up their first branch outside the Escolta area in Manila. The Progressive Development Corporation (PDC) moved their headquarters from Plaza Cervantes in Binondo, Manila to the Araneta Enterprise Building along Aurora Avenue. The same company would be tasked to develop the Araneta Coliseum.[3]

There was rapid development following the opening of the Araneta Coliseum in 1960.[2] In the 1970s, buildings around it start to appear including Ali Mall, SM Cubao, Fiesta Carnival (presently the Shopwise Supermarket), Plaza Fair, New Frontier Theatre, COD, Uniwide Cubao, and The Aurora Tower.[citation needed]

A 20-year redevelopment project for the Araneta Center with a ₱30 billion budget was commenced in 2002.[4] The construction of the Gateway Mall was considered by Araneta Center, Inc. to be the "catalyst" of this redevelopment project.[5] The redevelopment included the modernization of the Araneta Coliseum, with endorsement of Smart Communications, Renovations of Shopwise, Ali Mall, and SM Cubao, The Manhattan Garden City, a joint venture esidential project by Araneta Center and Megaworld Corporation, having 18 Residential Towers, The Novotel Manila Araneta Center, a joint venture project by Araneta Center with The Accor Group, The Cyberpark Araneta Center, a 5 Tower BPO area with an Outdoor Park, Currently Under Development, A New Mall, The Gateway Mall 2, an expansion to the Award-Winning Gateway Mall, Currently Under Construction, and a planned Civic Plaza composing 5 to 6 Towers including the "Spanish Steps" from the Manhattan Plaza/Garden Mall within today's Shopwise.[citation needed]

Facilities[edit]

Retail[edit]

The Araneta Center hosts numerous shopping establishments including the Ali Mall, Farmers Plaza, Gateway Mall, Shopwise, Puregold, and SM Cubao. The Gateway Tower, a mixed-used building is adjacent to the Gateway Mall, adding 18,000 square meters, known as the Gateway Tower Mall, And The Aurora Tower, houses Isetann in its 7 floors. There is also a marketplace called the Farmer's Market is also hosted in the area, A new, upcoming expansion of the Gateway Mall, Named The Gateway Mall 2, [6]now under construction and additional Retail and Food and Beverages (F&B) Rows located at Manhattan Garden City (Known as the Manhattan Row) and in Cyberpark Araneta Center .

Hotel and residential[edit]

Manhattan Garden City at the Araneta Center
General information
Status Under Construction (Manhattan Plaza)
Type Residential and Commercial
Address Araneta Center, Quezon City, Philippines
Construction started 2009
Design and construction
Developer Araneta Group together with Megaworld Corporation
Website
www.themanhattangardencity.com

Building complexes are also hosted within the Araneta Center's grounds such as The Manhattan Garden City, occupying 5.7 hectares of the Araneta Center, along with 4 phases: (Manhattan Parkway, Manhattan Parkview, Manhattan Heights, and Manhattan Plaza)[7] and Vivaldi Residences Cubao residential projects.

Among the hotels in the commercial area, is the Novotel Manila, Eurotel, Dreamworld Hotel and the Upcoming Ibis Styles Hotel Araneta Center, The First Ibis Styles Hotel in Country, also owned by Accor Hotels. [8] [9] [10]

The Araneta Mansion, the official residence of the Araneta family also known as the White House (Bahay Na Puti) is also within the commercial area.[citation needed]

Events venues[edit]

Event venues in the Araneta Center include the Smart Araneta Coliseum, a 20,000 seater indoor arena, and the 2,500 seater Kia Theater.

Office[edit]

The Araneta Center also hosts Office Towers[11] such as:

The Aurora Tower, an 87 m (285.4 ft), 22 storey, mixed-use tower with office and penthouse spaces, with Isetann occupying its first 7 floors. It is also the former Headquarters of the Araneta Group, and houses currently the Philippine Pizza Corporation, The J. Amado Araneta Foundation & Progressive Development Corporation of the Araneta Group, also the Consulate of Columbia, The Colombian Embassy and the Gerry Roxas Foundation.

The Gateway Tower (Cubao), a 31 storey, PEZA certified, mixed-use tower, with 75,056 square meters of Office, Retail, and Penthouse, Houses companies like the Araneta Group, Accenture, Regus, AIG, TTEC, and also houses the Gateway Gallery, The Topiary garden, Keller Williams ,[12] and the Acquire Asia Pacific Philippines Recruitment Facility.

The Cyberpark Araneta Center, an 8-hectare, PEZA certified, Business Process Outsourcing and LEED Certified development, with 5 towers and 2 levels of retail, is being developed. The first tower, Cyberpark Tower 1, having 94,013 square meters of office spaces, is complete, and currently houses Telus, 24-7 Intouch, Stellar, SterlingBackCheck, Alorica, Genesys, and The Vibal Group. The Second Tower, Cyberpark Tower 2, having 74,722 square meters, is under construction, and is set for 2018.[citation needed]

Transportation[edit]

The Bus terminal at the Araneta Center in 2013

Two elevated rail stations serves the area; the Araneta Center–Cubao MRT and LRT stations. Also in the center is the Jeepney Terminal Located in front of the Cyberpark Tower 2 which is still under construction. Jeepneys also go to the center via P Tuazon Blvd., Aurora Boulevard, and Gen. Romulo Ave.

The Center offers free Shuttle rides from Alimall (under the Skybridge linking SM) to Gateway LRT Concourse.

A new bus terminal, which aims to replace the current Araneta Center Bus Station, called the Araneta Center Busport serves routes to and from towns or cities in the Bicol Region, Southern Tagalog, Mindanao, and Visayas. Located in front of Ali Mall and under the Manhattan Heights Tower D (the Bus Terminal's former location), it was last inaugurated on March 14, 2017 after a renovation and resumed operations on the next day. As of March 2017, the transport hub accommodates air-conditioned buses from 19 companies.[13] The Araneta Center Busport has a daily capacity of 8,000 passengers.[14]

Parking[edit]

Parking in the Center is also easy and accessible, with linking bridges in each mall, pedestrian-friendly driveways, and world class retail, residential, and office space within the well-located district. The Araneta Center Parking Building, located at the east side of the Araneta Coliseum and beside the Novotel Manila Araneta Center, is the first parking structure in the Philippines that is a green building, which helps reduce carbon footprint.

References[edit]

  1. ^ "Success runs deep: The story of the Philippines' Araneta Family". Philippine Primer. 6 October 2016. Retrieved 5 March 2017. 
  2. ^ a b Navarro, Nelson (13 January 2013). "Cubao's brief shining moment". The Philippine Star. Retrieved 5 March 2017. 
  3. ^ a b Antonio, Hidalgo (2008). "Renewing Old Ties". The Araneta Center : the big dome and beyond. By Alcazaren, Alfred; Yuson, Paulo. p. 28. ISBN 9789719398103. 
  4. ^ Mercurio, Richmond (29 November 2015). "Araneta Center redevelopment on track". The Philippine Star. Retrieved 5 March 2017. 
  5. ^ "The story of the Araneta Center". The Philippine Star. 29 December 2014. Retrieved 5 March 2017. 
  6. ^ https://www.aranetacenter.net/malls/gateway-mall-2
  7. ^ https://www.aranetacenter.net/live/
  8. ^ http://bworldonline.com/araneta-to-develop-new-budget-hotel-in-cubao/
  9. ^ https://www.aranetacenter.net/ibis-styles-hotel
  10. ^ https://businessmirror.com.ph/araneta-group-spending-p6-5-billion-for-gateway-mall-2-hotel-in-cubao/
  11. ^ https://www.aranetacenter.net/work/
  12. ^ http://thestandard.com.ph/lifestyle/shopping/262322/real-estate-firm-opens-new-market-center-in-qc.html
  13. ^ Dabu, Bianca Rose (14 March 2017). "New Araneta Center Busport features top-of-the-line amenities". GMA News. Retrieved 15 March 2017. 
  14. ^ Pelayo, Rey (14 March 2017). "New world-class bus terminal opens at Araneta Center". UNTV News and Rescue. Retrieved 15 March 2017. 

Coordinates: 14°37′15″N 121°03′12″E / 14.6207°N 121.0532°E / 14.6207; 121.0532