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|Trevor Croker, CEO|
|Revenue||A$4,397.4 million (2019)|
|A$1,162.5 million (2019)|
|A$698.8 million (2019)|
Number of employees
Aristocrat Leisure Limited is an Australian gambling machine manufacturer, which has its administrative and research headquarters in the Sydney suburb of North Ryde. It has marketing and development offices in South Africa, Russia and the United States.
Aristocrat is the largest gambling machine manufacturer in Australia, and one of the largest manufacturers of slot machines in the world, currently second only to International Game Technology.
The company produced its first machine in 1953, and was listed on the Australian Stock Exchange in 1996. The company was founded by Len Ainsworth, whose family maintains a substantial stake in the company, but is now chairman of a different gaming company, Ainsworth Game Technology. Aristocrat is licensed to distribute slot machines and other gaming products in over 200 jurisdictions (note that many countries, such as Australia, have a number of different gaming-licence jurisdictions).
Aristocrat's CEO blamed the US subprime mortgage crisis for poor financial results in 2008, despite the fact that competing companies have experienced record growth in the same time period. As a result of the expected drop in revenue, the CEO enacted sweeping budget cuts, including large-scale retrenchments of staff from all areas of the business. The company again faced difficult market conditions in 2009 with its full year resulting in a net loss of $157.8 million.
In July 2014 Aristocrat agreed to buy Video Gaming Technologies for about $1.3 billion to triple its North American business amid falling profit in Australia. On 10 August 2017, it acquired mobile game developer Plarium for $500 million to enter into mobile gaming. On 30 November 2017, it acquired mobile game developer Big Fish Games for US$990 million.
In July 2019, Aristocrat sued Ainsworth, alleging that they had used proprietary code and media assets leaked by a former Aristocrat employee to produce a clone of its popular Lightning Link games.
In 2020, Aristocrat is rebranded and now called Aristocrat Gaming (instead of Aristocrat Leisure) and changes its corporate identity to a more vibrant and colorful one.
Products and partnerships
Aside from spinning reel slot machines, the company has interests in gambling systems (computerised network systems that manage slot machines), computerised card game simulations, electronic table games and linked jackpot systems (such as the patented Hyperlink systems). The company has developed the Reel Power system, where players buy reels instead of lines, win combinations in the standard configuration.
Aristocrat's most prominent products have been game setups which place large progressive jackpots over a number of machines, including its Lightning Link series. The series has seen substantial popularity, to the point that Aristocrat has licensed branded areas at several North American casinos dedicated exclusively to the machines.
In the U.S., Artistocrat has licensed titles to Grand Vision Gaming of Montana for use on video lottery terminals.
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