Armenia will select its entry for the Eurovision Song Contest through a televised national final, which will be held in February 2010, organised by the Armenian national broadcaster Public Television of Armenia (ARMTV).
In December a video posted on YouTube which claimed that Armenia would be represented by a duet between rapper and dancer Mihran and Emmy. However no official statement was ever made by AMRTV on the video, and news on a public selection was later confirmed.
On 13 December AMRTV officially confirmed Eurovision participation in 2010. On 18 December the first details on the country's selection for the contest were announced. A national final will be held on 14 February 2010, with ten songs competing to represent Armenia. Songs could be submitted to AMRTV until 1 February. Both Armenian and foreign composers and writers are allowed to take part. Ten songs will be selected, and on a televised final both jury and televoting will select the winner, both counting for 50%. The ten selected songs were revealed on 4 February, with the running order for the contest to be held on 11 February.
On 10 February it was announced that Sonya, who was the present the song "Never", will withdraw from the contest due to health problems. This leaves only nine songs left in the contest.
On 11 February the running order for the contest was decided on a special TV broadcast. All nine acts were drawn, and it was decided that with Another Story will open the contest and Eva Rivas will close it.
Armenia competed in the second semi-final of the contest, on 27 May 2010, following Lithuania and preceding Israel. Armenia qualified from the second semi-final, placing 6th and scoring 83 points, and competed in the final on 29 May 2010. In the final Armenia performed following Russia and preceding Germany. Armenia placed 7th in the final, scoring 141 points.