Aroma Housewares

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Aroma Housewares Company
Founded1977 (1977)
Headquarters6469 Flanders Dr, ,
United States
Area served
United States
Key people
Peter Chang (founder)

Aroma Housewares Company also known as Mirama Enterprises, Inc, branded as Aroma, is a cookware and small kitchen appliance manufacturing company founded by Peter Chang in Southern California in 1977. The company is a leading American brand for rice cookers.[1] It also produces portable electric burners, induction products, electric woks, food steamers, countertop ovens, yogurt makers, food dehydrators, pressure cookers, coffee makers, blenders, rice dispensers, slow cookers, dove ware, and toasters.[2][3]


In 1977, Peter Chang founded Aroma Housewares in southern California focusing on ovens. By 1981, Chang had expanded to nine locations across San Diego and Los Angeles counties. Aroma introduced their first electric product in 1988, the Aeromatic Turbo Oven. Aroma added rice cookers in 1992 which became their most popular product. Aroma also offered a portable butane burner, ASP-137, for approximately $30.[4]

In 1996, Aroma moved its headquarters to San Diego and renamed the corporation to Mirama Enterprises, Inc, though the company still sells products under its brand name Aroma.[2][3]

In 2009, the CPSC upheld a lawsuit against Aroma after it failed to report 23 complaints against a particular model of juicer which exploded during use, ejecting debris and sharp metals. The company was required to report the issue to the CPSC within 24 hours. Aroma was order to pay damages after failing to report the issue by the deadline.[5]


  1. ^ Jaden Hair (13 March 2012). Steamy Kitchen Cookbook: 101 Asian Recipes Simple Enough for Tonight's Dinner. Tuttle Publishing. pp. 41–. ISBN 978-1-4629-0569-0.
  2. ^ a b "Mirama Enterprises, Inc.: Private Company Information". Bloomberg. Retrieved 2018-01-25.
  3. ^ a b Patten, Liz (2014-06-06). "Featured Brand Friday: Aroma". Goedeker's Home Life. Retrieved 2018-01-25.
  4. ^ Jaden Hair (5 February 2013). Steamy Kitchen's Healthy Asian Favorites: 100 Recipes That Are Fast, Fresh, and Simple Enough for Tonight's Supper. Potter/TenSpeed/Harmony. pp. 97–. ISBN 978-1-60774-271-5.
  5. ^ Roger Miller; Gaylord Jentz (2 January 2009). Business Law Today: Comprehensive. Cengage Learning. pp. 923–. ISBN 0-324-59574-3.

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