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Art-Switch Exchange Limited is a social venture  founded in 2005  in the East End of London in (Stratford). It provides an art library with an online art catalogue. It allows people to borrow artworks from Art-Switch's art library for up to three months. It also allows to buy art for a price based on popularity.
The artist gets £1 a day every day the art is out and 75% of the sales prices. According to Rebecca Russell-Turner (an artist working with Art-Switch) the lending system provides the benefit of artworks "not stuck gathering dust somewhere in between exhibitions."