Artsy (website)

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Key people
Carter Cleveland
Sebastian Cwilich/Wendi Murdoch/Dasha Zhukova

Artsy is a free online platform designed to connect users to art.[1] Artsy's search engine and database draw connections and map relationships among works of art.[1]  Led by Carter Cleveland, computer science graduate from Princeton[2] and Sebastian Cwilich, former executive of Christie's and Haunch of Venison director.[3] Artsy aims “to make all the world’s art accessible to anyone with an internet connection."[4]

Artsy is backed by a group of investors, including Eric Schmidt, Wendi Murdoch, Dasha Zhukova, Joshua Kushner, Thrive Capital, Peter Thiel, Jack Dorsey, Jim Breyer, Keith Rabois, David Tisch, Chris Dixon, Charlie Cheever, Dave Morin, and David Kidder.[5][6] John Elderfield, former chief curator at New York’s Museum of Modern Art serves as Artsy’s senior advisor and Larry Gagosian and Marc Glimcher, president of Pace Gallery, are advisors.[7]


Carter Cleveland founded Artsy during his senior year at Princeton University and worked on the site from his dorm room.[8]  Cleveland’s goal for Artsy is for the site "to be the place where every single user in the world goes to discover art online."[9]  In May 2010, Artsy participated in the New York City conference, TechCrunch Disrupt, where they competed in the Startup Battlefield and received the Yahoo! Rookie Award![10]  A year later, the team demo'd Artsy at the Beyeler Foundation at Art Basel (June 15, 2011).[11][12]

Website and App[edit]

As of July 2016, Artsy's website has over 600,000 users.

Artsy currently features over 400,000 works on its site, and more than half are for sale. Those for sale on Artsy range in price from $150 to $3 million.[13][14] Artsy's gallery partners pay Artsy a sales commission that averages 3% of the sales price.[15] 

Artsy also partners with over 600 museums and institutions and 60 international art fairs, who also publish work on the site.

The Art Genome Project[edit]

Artsy is powered by The Art Genome Project — "an ongoing study of the characteristics that distinguish and connect works of art."[16]  A collaboration between art historians and engineers, The Art Genome Project draws upon art-historical scholarship and artificial intelligence to assign values to artwork based on over 1211 characteristics or "genes."[17][18]  These genes ranges from color to "Content: Private of Personal Space" to period to "Technique: Documentary Photography" to "Group Portrait."[17][18]  The Art Genome Project aims to help users uncover works of art based on personal taste and preference to facilitate education and discovery of art.[16][17][18] Matthew Israel serves as the Director of The Art Genome Project.


Artsy initially raised around $160,000 in seed funding.[5]  In November 2010, Artsy raised an additional $1.25 million in funding in an investment round led by Joshua Kushner[5] and in November of the following year, raised $6 million Series A from Peter Thiel, Thrive Capital, Wendi Murdoch, and Dasha Zhukova.[19]


According to Wired, Artsy "has the potential to introduce each buyer to a wide range of artists and artworks, all of them related in some way and—this is key—most of them unknown and otherwise inaccessible to any but the most knowledgeable connoisseurs."[20]

Criticism around The Art Genome Project centers on "“its classification system, which rubs some artists the wrong way. 'I don't think what I am doing has anything to do with Cindy Sherman,' says British artist Jonathan Smith after being told the site links his work to hers via a staged-photography gene. 'That sounds like something a programmer would think of.'" Also, "there's the issue of whether art can be properly represented on the Web. "'There is something sensual about a visual object that doesn't translate online,"' says New York City--based collector Niel Frankel." [21]

Numerous publications, including Wired,[22] The New York Observer, Vogue,[23] and The Wall Street Journal [24] have written articles on Artsy.

Carter Cleveland was listed in BLOUINARTINFO’s The 30-and-Under Crowd: The Art World’s Most Influential Young Figures of 2012.[25]

Artsy received the "Rookie Disruptor Award" in 2010 and was listed in ForbesNames you Need to Know in 2011.[26]


  1. ^ a b Chad Hanna, James. "The Power of Suggestion". BLOUINARTINFO. Retrieved February 3, 2011. 
  2. ^ Miller, Michael. "Point, Click, Collect: Brings the Art World Online… Again". New York Observer. Retrieved 2011-06-14. 
  3. ^ "Sebastian Cwilich: Executive Profile & Biography - Businessweek". Retrieved 2016-07-25. 
  4. ^ Childs, Mary (May 6, 2016). "Art Collecting: Young money, old masters". Financial Times. Retrieved 25 July 2016. 
  5. ^ a b c Schonfeld, Erick (November 24, 2010). " Raises $1.25 Million From Schmidt, Murdoch, Dorsey, And Super-Artsy Angels". TechCrunch. Retrieved 31 August 2012. 
  6. ^ Frommer, Dan (November 11, 2010). "Eric Schmidt, Wendi Murdoch, And Other Huge Names Are Betting On To Shake Up The Art Market". Business Insider. Retrieved 31 August 2012. 
  7. ^ Wolfe, Alexandra (March–April 2012). "Buying Art on the Internet". Departures. Retrieved 31 August 2012. 
  8. ^ Allison, Chelsea (November 28, 2011). "New Deal:'s Innovative Online Take on Contemporary Art Sales". Vogue. Retrieved 31 August 2012. 
  9. ^ Wallis, Stephen (June–July 2011). "Who is". Art in America. 
  10. ^ "Yahoo! Disrupts TechCrunch". Yahoo. May 26, 2010. 
  11. ^ "Dasha Zhukova's Site Launches to Celeb-Packed Crowd". ARTINFO. June 15, 2011. 
  12. ^ Mufti, Shahan (November 23, 2011). "'s 'Genome' Predicts What Paintings You Will Like". WIRED. Retrieved 31 August 2012. 
  13. ^ Goel, Vindu (2015-10-28). "Purchasing Fine Art Is Increasingly Just a Click Away". The New York Times. ISSN 0362-4331. Retrieved 2016-07-25. 
  14. ^ Hamilton, Anita (May 25, 2012). "Fine Art for Everyone: Five Cutting-Edge Sites for Collectors and Newbies Alike". Time. 
  15. ^ Boucher, Brian (2012-07-23). "Assessing The Art World's Pandora Goes Beta". Art in America. Retrieved 4 September 2012. 
  16. ^ a b De Leon, Don Michael Acelar (March 29, 2012). "THE MOST COMPREHENSIVE ONLINE ART DATABASE MAPS CONNECTIONS BETWEEN WORKS". psfk. Retrieved 31 August 2012. 
  17. ^ a b c Wolfe, Alexandra (March–April 2012). "Buying Art on the Interner". Departures. Retrieved 31 August 2012. 
  18. ^ a b c Jeffries, Adrianne (March 23, 2012). "A Peek at's Much-Anticipated Beta". BetaBeat. 
  19. ^ Schonfeld, Erick (November 3, 2011). " Raises $6 Million Series A From Peter Thiel, Thrive Capital, Wendi Murdoch And Dasha Zhukova". TechCrunch. Retrieved 31 August 2012. 
  20. ^ Mufti, Shahan (November 23, 2011). "'s 'Genome' Predicts What Paintings You Will Like". Wired. Retrieved 2 September 2012. 
  21. ^ Hamilton, Anita (June 4, 2012). "Works for Me". Time. Retrieved 31 August 2012. 
  22. ^ 6/14/11 7:50pm. "Point, Click, Collect: Brings the Art World Online… Again". Observer. Retrieved 2012-10-05. 
  23. ^ Allison, Chelsea. "New Deal:'s Innovative Online Take on Contemporary Art Sales - Culture". Vogue. Retrieved 2012-10-05. 
  24. ^ Gamerman, Ellen (2011-01-14). "From the VIP Art Fair to, the Art Gallery Goes Digital -". Retrieved 2012-10-05. 
  25. ^ "The 30-and-Under Crowd: The Art World's Most Influential Young Figures". BLOUINARTINFO. June 26, 2012. 
  26. ^ Laneri, Raque, (2010-11-11). "Names You Need to Know in 2011:". Forbes. Retrieved 31 August 2012. 

External links[edit]