Arthur Brisbane (December 12, 1864 – December 25, 1936) was one of the best known American newspaper editors of the 20th century.
Born in Buffalo, New York, he was educated in the United States and Europe. In 1882, he began work as a newspaper reporter and editor in New York City, first at the Sun and later Joseph Pulitzer's New York World. Hired away from Pulitzer by William Randolph Hearst, he became editor of the New York Journal and Hearst's close friend. His syndicated editorial column had an estimated daily readership of over 20 million, according to Time magazine. He remained occupied in journalism and the newspaper field until his death in 1936, but also was a successful real estate investor. He is buried in the Batavia Cemetery at Batavia, New York.
In 1897, he accepted the editorship of the Evening Journal, flagship of the Hearst chain, and through it gained influence unmatched by any editor in the United States. His direct and forceful style influenced the form of American editorial and news writing. The saying, "If you don't hit the reader between the eyes in your first sentence of your news column, there's no need to write any more," is attributed to him.
Hearst biographer W. A. Swanberg describes Brisbane as "a one-time socialist who had drifted pleasantly into the profit system... in some respects a vest-pocket Hearst -- a personal enigma, a workhorse, a madman for circulation, a liberal who had grown conservative, an investor."
While an employee of Hearst—at one point boasting of making $260,000 in a year—Brisbane also was known for buying failing newspapers, re-organizing them, and selling them to Hearst. He bought the Washington Times and the Milwaukee Evening Wisconsin in 1918 and sold it to Hearst 15 months later. He later bought the Detroit Times on behalf of Hearst.
In 1918, he became editor of the Chicago Herald and Examiner, and in the 1920s became editor of Hearst's first tabloid, the New York Mirror. He remained part of the Hearst media empire until his death in 1936. His daughter Sarah married one of his Daily Mirror employees, Tex McCrary, who later became a radio-TV personality with second wife Jinx Falkenburg.
A 1926 Time magazine cover story described his influence like this:
The New York American, the Chicago Herald-Examiner, the San Francisco Examiner and many another newspaper owned by Publisher Hearst, to say nothing of some 200 non-Hearst dailies and 800 country weeklies which buy syndicated Brisbane, all publish what Mr. Brisbane has said. His column is headed, with simple finality, "Today," a column that vies with the weather and market reports for the size of its audience, probably beating both. It is said to be read by a third of the total U. S. population. Obviously this is an exaggeration, but half that many would be some 20 million readers, "Today" and every day.
Several volumes of Brisbane's editorials were published, including "The Book of Today," "The Book of Today and the Future Day," and "The Brisbane advertising philosophy." At the time of his death, he was considered the "virtual executive director" of the Hearst news and media empire.
From 1924 until 1935, artist Mel Cummin "originated and drew many of the big, eight-column cartoons" for Brisbane's editorials in the New York Sunday American, the New York Evening Journal and occasionally The Mirror. Cummin, a well-known member of the Explorer's Club, called Brisbane "a well-informed naturalist," and said the two collaborators discussed the subject of naturalism frequently.
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Along with his editorial collections, Brisbane published "Mary Baker G. Eddy" in 1908, and later, What Mrs. Eddy Said To Arthur Brisbane: The Celebrated Interview Of The Eminent Journalist With The Discoverer And Founder Of Christian Science by Arthur Brisbane and Mary Baker Eddy. He was a speech writer, orator, and public relations professional. He coached many famous business people of his time in the field of public relations, particularly Henry Ford, Thomas Edison and John D. Rockefeller.
He interviewed or conversed with nearly all the United States presidents during his career.
With Hearst, he formed Hearst-Brisbane Properties, investing heavily in New York real estate.
Perhaps Brisbane's most lasting legacy was preserving a large section of land he had amassed in central New Jersey along the Jersey Shore between 1907 and 1936. It was here that Brisbane built his dream house, a palatial mansion for its time, adjacent to a lake, and complete with a library tower. It was also here that Brisbane and his family could enjoy their favorite sport – horse-back riding. Brisbane transformed the Allaire area from a near deserted village to a luxurious country estate, complete with a state-of-the-art horse farm, "Allaire Inn," toy factory, a camp for Boy Scouts, and training grounds during the war years. He used his professional connections to bring silent film companies to his property at Allaire, which was used as a backdrop. He even opened up his estate during the Great Depression to "New Deal" work programs. Brisbane and his family realized enjoyment at Allaire and considered it his final abode. He employed a large staff to take care of his property at Allaire, which at one time was boasted to occupy 10,000 acres (40 km2). The actual count was closer to 6,000 acres (24 km2).
Brisbane eventually began to explore the history of his property at Allaire and became aware in the 1920s of its great historic significance. His Allaire property was formerly James P. Allaire's "Howell Iron Works Company," a thriving iron-making industrial village of the early 19th century. As early as 1925, Brisbane sought to preserve this property, with its vast natural resources and 19th century era village buildings. Although not completed before his death, it was left to his wife, Phoebe Cary Brisbane and her immediate family to fulfill Arthur Brisbane's wishes of donating nearly 1,200 acres (4.9 km2) to the State of New Jersey by 1944, including James P. Allaire's 19th century industrial village. The deed of gift contained stipulations that it was to be used for historic and forest reservation purposes, and for nothing else. Moreover, the Brisbane family home served as the Arthur Brisbane Child Treatment Center until its recent closure in 2005.
Today, the original Brisbane gift of land, 1,200 acres (4.9 km2), forms the heart of Allaire State Park. And its historic village is dedicated to portraying the life and times of James P. Allaire's "Howell Iron Works Company" largely through the non-profit educational organization, Allaire Village Inc. Efforts were pushed forward at the Historic Village at Allaire in 2006 by Allaire historian Hance M. Sitkus to better interpret Brisbane's career, family, and generosity, focusing on Brisbane as an often-overlooked humanitarian and philanthropist.
- List of people on the cover of Time magazine (1920s) – 16 Aug. 1926
- Time: Death of Brisbane
- "Times Chooses a Public Editor, Giving Him a 3-Year Term." The New York Times June 22, 2010 p. B6.
- W. A. Swanberg (1961). Citizen Hearst. New York: Galahad Books. pp. 390–391.
- W. A. Swanberg (1961). Citizen Hearst. New York: Galahad Books. p. 427.
- Time cover story of Aug. 16, 1926
- Back to Nature, the New Daily Feature for Newspapers that was Created on Popular Demand by Mel Cummin, Copyright, 1937, by Mel Cummin (a self-published prospectus for newspaper staffs), p.26
- Back to Nature, the New Daily Feature for Newspapers that was Created on Popular Demand by Mel Cummin, Copyright, 1937, by Mel Cummin (a self-published prospectus for newspaper staffs), p.5
|Wikimedia Commons has media related to Arthur Brisbane.|
- Works by Arthur Brisbane at Project Gutenberg
- Works by or about Arthur Brisbane at Internet Archive
- Works by Arthur Brisbane at LibriVox (public domain audiobooks)
- Death of Brisbane, Time, Jan. 04, 1937