Arthur M. Menadier

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Arthur Munroe Menadier
Born (1906-10-06)October 6, 1906
Roxbury, Massachusetts
Died July 19, 1989(1989-07-19) (aged 82)
Occupation Marketing executive

Arthur Munroe Menadier (October 6, 1906 in Roxbury, Massachusetts – July 19, 1989) was a career marketing and advertising professional. Menadier retired from Young and Rubicam (Y&R) in 1971 after 25 years guiding, primarily, the Johnson & Johnson marketing and advertising account. He also spent some years[when?] at BBDO.

Career[edit]

Arthur M. Menadier moved his family from Boston to New York city area to join BBD&O about 1945. In good ad man fashion he moved to Rye, New York and Roosevelt Avenue across from Playland Park. Within some years he moved from BBD&O to Doherty, Clifford, Steers & Shenfield. From DCS&S he then moved over to Young & Rubicam and to consolidating most of Johnson & Johnson ad accounts to one account under his guidance. In 1959, he was elected as a vice president and supervisor of Y&R.[1] In 1970 he was named a senior vice president.[2] Menadier was notable for the launch of the Johnson and Johnson "No more tears" ad campaign for their baby shampoo, and specifically was the creator of the idea of having the plastic bottle embossed with a tear drop shape.[citation needed] Menadier reported one professional regret: while a Boston, Massachusetts, ad man he turned down Edwin H. Land in his solicitation to be the marketer of record for the launch of his new invention, the instant camera, now known as the Polaroid.[citation needed]

Family life[edit]

Menadier was born to Theodore Menadier and Katherine Augusta Frances McCarthy. He was husband of a relative of Buffalo Bill Cody through Cody's parents' generation. Menadier married Mary Lucile Menadier, born on November 14, 1904, in Massachusetts, daughter of Mr. Edward Joseph Slamin and Elizabeth Josephine "EJ" Prendergast, four years after first making her acquaintance in 1926. He died at 82 years, in the Boston area, while two older sisters lived into their hundredth years.

References[edit]

  1. ^ Spielvogel, Carl (April 13, 1959). "Advertising: Large Accounts on the Move". The New York Times. p. 41. Retrieved 2009-10-20. 
  2. ^ Bougherty, Philip H. (March 6, 1970). "Advertising: Campaigner at Warner Bros". The New York Times. p. 64. 

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