Jump to content

Arthur Rubinfeld

From Wikipedia, the free encyclopedia
Arthur Irwin Rubinfeld
Arthur Irwin Rubinfeld

Alma materUniversity of Colorado
OccupationFounder of AIRVISION

Arthur Rubinfeld is a former Starbucks Coffee Chief Creative Officer and President of Global Innovation and Starbucks Reserve, and is the founder of Airvision. He has been recognized by Business Week as one of the top "Candidates for the Corner Office" in their "CEOs of Tomorrow.".[1]


Rubinfeld holds a Bachelor of Environmental Design and a Master of Architecture from the University of Colorado. He completed the executive program in finance and accounting from the University of Washington.[citation needed]


As an executive he helped build the Seattle-based Starbucks Coffee. Most recently he was President, Starbucks Coffee - Innovation, Chief Creative Officer and Operational Lead of Starbucks Reserve Roasteries. Rubinfeld joined in 1992 and expanded the company worldwide until his departure in 2002. During that time, recognized as one of Starbucks' most important development periods, Rubinfeld was Senior Vice President of Real Estate and Store Development.[2] In January 2000, he was named Executive Vice President of the Starbucks Corporation.[3]


Rubinfeld founded Airvision, an advisory firm that focuses on retail positioning and brand development, in 2002. Airvision "ideates, creates and executes growth strategies for multiple retail channel development. This includes retail stores, web and catalogue in industries ranging from all categories of retail, restaurant/food service, financial services, and manufacturing."[4]


In 2005, Prentice Hall/Wharton School Publishing published Rubinfeld's book with Collins Hemingway titled Built for Growth - Expanding Your Business Around the Corner or Across the Globe. Published in six languages, the book focuses on his knowledge of effectively developing and expanding businesses.[citation needed]


  1. ^ "CEOs of Tomorrow: Candidates for the Corner Office". Bloomberg Businessweek. Archived from the original on July 7, 2011. Retrieved 24 October 2011.
  2. ^ "Executive Biographies". Starbucks. Starbucks Corporation. Archived from the original on August 17, 2011. Retrieved September 26, 2011.
  3. ^ "Arthur Rubinfeld: Executive Profile & Biography". Starbucks. Bloomberg Businessweek. Archived from the original on July 21, 2012. Retrieved 27 September 2011.
  4. ^ "Airvision - What We Do". Airvision. Airvision. Archived from the original on 7 September 2011. Retrieved 4 October 2011.